TRUSTcollective

TRUSTcollective is a communications company headquartered in New York City.

TRUSTcollective
TypePrivate
IndustryMarketing
Public relations
Founded2006
FounderAdam Fine
Headquarters
New York City
Websitewww.trustcollective.com

History

Founded in 2006 by Adam Fine, communications professional and industry commentator,[1][2] TRUSTcollective represents advertising agencies, branding agencies, retail agencies, design agencies, digital and experiential agencies, technology startups, content creation studios, and small to mid-sized brands.[3][4][5][6][7]

TRUSTcollective's services include public relations,[8] marketing strategy, social media marketing, web design and development, securing public speaking, and media training.[9]

Notable campaigns

TRUSTcollective is best known for their work publicizing the Netflix original series Sense8 via the "Brainwave Symphony" campaign, an experiment that measured several subjects' brain activity and arranged them into a single, cohesive song.[10] TRUSTcollective is also known for the viral interactive short film and Facebook app Take This Lollipop, which won a Daytime Emmy Award, two Webby Awards, and three SXSW awards.[11]

The agency received broad recognition for its work popularizing the virtual reality[12] version of South Park for the Oculus Rift.[13] Additionally, TRUSTcollective launched a viral campaign at the Cannes Lions festival, entitled HaveYouBeenShortListed. This guerrilla marketing project utilized interactive and experimental content for the iPad shortly after its release.[14][15][16][17]

In 2019, TRUSTcollective partnered with Helsinki-based marine and energy solutions company Wärtsilä in collaboration for the Oceanic Awakening[18] - an initiative calling on the world's major port cities to reduce their carbon footprints by the year 2020.[19] A pre-launch workshop in Hamburg, Germany invited US thought leaders and influencers to develop Smart Marine ecosystems for a more sustainable future.[20][21]

Also, in 2019, TRUSTcollective worked directly with Helsinki management consulting group Miltton for “The Greyest Day of the Year” celebration[22] promoting Finland's most popular adult beverage, the Hartwall Original Long Drink. Despite Finland's strict liquor advertising laws, the event resulted in one of the world's largest outdoor campaigns and is on track to becoming a national holiday.[23][24][25][26][27]

References
  1. Fine, Adam. "What to Get a Client, Creative Partner or Co-Worker for the Holidays". Adweek.
  2. Fine, Adam. "8 Ways to Become Everyone's Favorite Boss". Entrepreneur.
  3. "An Interview with Adam Fine, Founder and Creative of TRUST: Collective". Area of Design.
  4. Fine, Adam. "Dear New Yorker: Please stop lying about your company". Crain's New York Business.
  5. Fine, Adam. "Courtship 101: 4 Ways to Facilitate Strong Relationships". Entrepreneur.
  6. Fine, Adam. "The Courtship Conundrum: 3 Ways to Filter Out Bad Partners". Entrepreneur.
  7. Fine, Adam. "So you've launched a product, now what?". The Next Web.
  8. Fine, Adam. "7 Ways to Determine Who on Your Team Could Speak for the Company". Entrepreneur.
  9. Fickes, Michael. "The New Media E-Volution Has Begun". Markee Magazine.
  10. Brownlee, John. "Netflix Designed A Symphony From Random Brainwaves". Fast Company.
  11. Gale, Porter. "How Jason Zada Created Facebook's Scariest Viral Sensation: TakeThisLollipop.com". AdAge.
  12. Plunkett, Luke. "Visit South Park, Thanks To The Magic Of Virtual Reality". Kotaku.
  13. Kumparak, Greg. "South Park, Now In Virtual Reality". Tech Crunch.
  14. Ritchie, Kevin. "Have You Been Short Listed?". The FWA.
  15. Fine, Adam. "Not every startup has a cool origin story — and that's okay". The Next Web.
  16. Fine, Adam. "Adam Fine On The Power of Earned Media". PR Week.
  17. Fine, Adam. "Reporters Don't Take Orders and Other PR Truths". Entrepreneur.
  18. "Wärtsilä – An oceanic awakening". YouTube.
  19. Kart, Jeff. "'Oceanic Awakening' Aims For Smarter, Cleaner Marine Shipping". Forbes.
  20. Baines, Josh. "Dong-Ping Wong and other designers and architects imagine the future of sustainable ports". It's Nice That.
  21. "Oceanic Awakening: Designers Unite to save the Ocean and Concept the Cities of Tomorrow". Dexigner.
  22. "OLD- The Greyest Day of the Year 2018 ENG". YouTube.
  23. Jardine, Alexandra. "This Finnish Spirits Band Created "The Greyest Day of the Year" to Get Around Company's Alcohol Ad Rules". Ad Age.
  24. Hurt, Jeanette. "Finnish Company Outwits Liquor Advertising Ban By Using Gloomy Skies To Promote Product". Forbes.
  25. Natividad, Angela. "This Gin Brand Turned the Greyest Day of the Year Into Something Worth Celebrating". Muse by Clio.
  26. "Hartwall: The Greyest Day of the Year by Miltton". The Drum.
  27. Faw, Larissa. "Nordic Alcohol Brand Celebrates Finland's Grey Weather". MediaPost.
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