T-commerce

T-Commerce is a term describing trade via a (smart) digital TV-set which - besides its main functionality - acts as a marketing channel enabling bidirectional communication[1] enabling interactive advertising and addressable advertising. It is part of Electronic Business and e-Commerce which themselves are the most prominent parts of u-Commerce. The promise of T-commerce is to enhance shopping channels as well as regular TV ads by offering consumers a "One-Click" "Buy It" possibility.[2]

"Television" or "Tablet"?

An alternative reading of T-Commerce expands the "T" to tablet[3] which would - owing to the fact that tablet computers are predominantly mobile devices -then belong to the realm of mobile commerce. Irrespective of the interpretation of the "T", the extra value of the marketing channel lies in the direct interactivity the devices offer.

Examples

Interactive television with pre-built-in T-commerce app that allows buying online through the television remote control was introduced by Samsung in 2012/13.[4][5] H&M was one of the first companies to air a commercial with t-commerce enabled during the Super Bowl in 2014.[6][4]

See also

References
  1. https://web.archive.org/web/20160610180853/http://lexicon.ft.com/Term?term=t_commerce
  2. Rassool, Reza (2018-04-11). "T-commerce - one-click buying - RealNetworks". Medium. Retrieved 2019-09-22.
  3. Beal, Vangie (2013-06-03). "What is Tablet Commerce? Webopedia Definition". Webopedia. Retrieved 2019-09-22.
  4. Thames, Matt (2015-06-03). "How Does Samsung Smart TV T-Commerce Work?". Medium. Retrieved 2019-09-22.
  5. "T-Commerce - Revolutionizing the Omni-Channel Experience!". Customer Experience Blog. 2013-08-12. Retrieved 2019-09-22.
  6. Ratcliff, Christopher (2014-01-28). "H&M's big gamble with t-commerce at the Super Bowl – Econsultancy". Econsultancy. Retrieved 2019-09-22.


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