Synamedia Ltd.

Synamedia Ltd. (previously Cisco's SPVSS business, and formerly NDS Group Ltd., and later Cisco Videoscape) is a video technology provider headquartered in Staines-upon-Thames, UK. Its products cover content distribution and delivery, video processing, and video security.

History

The company was formed in 1988 as News Datacom in Israel, offering encryption technology for satellite broadcasts. The encryption technology was developed by Israeli cryptographer Adi Shamir and Amos Fiat. In 1992, the company was acquired by News Corporation and renamed News Digital Systems (NDS).[1][2] In 2012, Cisco Systems Inc. acquired NDS.[3] It became the foundation of Cisco's Service Provider Video Software Solutions (SPVSS) business.[3][4] In May 2018, Permira acquired the SPVSS business from Cisco.[3] The acquisition included Cisco's Infinite Video platform, the former Scientific Atlanta video processing portfolio, cloud digital video recording, video processing, video security, and video middleware.[5] In October 2018, the business was launched as Synamedia.[4]

Synamedia leadership includes Abe Peled, Chairman;[6] Paul Segre, CEO;[7] and Bijal Patel, CFO.[8] Yves Padrines, former Vice President of Global Service Provider at Cisco, was appointed CEO by Permira Group in 2018.[9] The company has offices in the U.K., U.S., Canada, Belgium, Israel, India, and China.[5][10]

Synamedia's clients include satellite and cable pay TV providers, media companies, and others involved in direct-to-consumer OTT distribution.[11] It has over 200 pay TV and media customers.[12] They include AT&T, beIN, Bharti Airtel, Charter, Comcast, Cox, Disney, Etisalat, Foxtel, Liberty Global, OSN, Rogers, Sky, Tata Sky, Verizon, Vodafone, and YES.[12][13][14]

In January 2020, Synamedia entered a partnership with Pearl TV to join the Phoenix Model Market Initiative.[15]

Products

Synamedia's platforms for cable, satellite, and IPTV include Foundation[16] for broadcast and hybrid solutions, and the cloud-based Infinite platform.[17]

In 2019, Synamedia released its Credentials Sharing and Fraud Insight product.[18] The product enables pay TV partners and OTT companies to track and prevent piracy and password-sharing.[19]

The Synamedia Video Network portfolio includes Digital Content Manager (DCM) which transitions distribution architectures to an IP-based virtualized video processing environment.[20] In October 2019, Discovery began using the DCM platform.[20] The Synamedia virtualized DCM with Smart Rate Control and Automation provides bandwidth distribution, storage capabilities and High Definition viewing experiences for live and time-shifted ABR streaming. The Synamedia Video Network Service Manager is a micro-services-based platform that helps operators and video producers quickly update their programming line-ups and bundled offers. The Converged Headend is designed to help pay-TV providers transition to software-based services, and can be deployed on premise, in the cloud, or in a hybrid environment.[21]

Synamedia, in partnership with Sky, has developed a personalized ad targeting platform, AdSmart, which serves TV advertisements to households based on their profiles.[22][23]

References
  1. "The Israeli algorithm inside your satellite box". Israel21c. 2005-06-05. Retrieved 2020-03-24.
  2. "Cisco Sells Bought Israel-based NDS Back to Previous Owner – for Just a Fifth of the Price It Paid". Haaretz. 2018-05-01. Retrieved 2020-03-24.
  3. "Cisco's Just Sold Video Services Unit Rebranded as 'Synamedia'". Multichannel. Retrieved 2020-03-24.
  4. "Bye Bye Cisco Video Software, Hello Synamedia". Light Reading. Retrieved 2020-03-24.
  5. "Big spinoffs by Cisco, Ericsson and Nokia redraw the media tech sector". FierceVideo. 2018-10-04. Retrieved 2020-03-24.
  6. "Synamedia emerges after acquiring Cisco's video services business". FierceVideo. 2018-09-04. Retrieved 2020-03-24.
  7. "New CEO at Synamedia". CSI. Retrieved 2020-11-19.
  8. "Former BBC Studios exec to head Synamedia's addressable advertising business". Broadband TV News. 2019-08-27. Retrieved 2020-03-27.
  9. "Padrines named CEO for Permira Cisco spin-out". Broadband TV News. 2018-06-04. Retrieved 2020-03-31.
  10. "Comcast-Backed Sky Invests In Video Software Company Synamedia". Deadline. 2019-01-08. Retrieved 2020-03-27.
  11. "Synamedia CEO Yves Padrines on Password Sharing, Targeted Linear Advertising and the 'New Bundle'". NextTV. Retrieved 2020-03-27.
  12. "Synamedia opens for business, appoints Americas VP". Digital TV Europe. 2018-10-29. Retrieved 2020-03-27.
  13. "Etisalat's E-Vision launches multi-tenant OTT service". DigitalStudioME. Retrieved 2020-03-31.
  14. "עידן הסטרימינג: הטלוויזיה מתעוררת לחיים". ynet. 2019-12-02. Retrieved 2020-03-31.
  15. "CES 2020: Synamedia, Pearl partner for Phoenix Model Market Initiative | Infrastructure | News | Rapid TV News". www.rapidtvnews.com. Retrieved 2020-03-31.
  16. "Synamedia highlights cloud migration and credential sharing at CES". Digital TV Europe. 2019-01-04. Retrieved 2020-06-15.
  17. Mahoney, Brian (Summer 2019). "Spinning a Well-Known Brand Into Something New" (PDF). OTT Executive.
  18. Roettgers, Janko (2019-01-03). "Video Services May Use Artificial Intelligence to Crack Down on Password Sharing". Variety. Retrieved 2020-06-15.
  19. Baumgartner, Jeff. "Synamedia CEO Seeks New Video Service Tangents". Light Reading. Retrieved 2020-06-15.
  20. "Synamedia aids Discovery's cloud migration". CSI. Retrieved 2020-06-15.
  21. "Synamedia debuts software-centric Converged Headend". Broadband TV News. 2019-05-29. Retrieved 2020-06-15.
  22. Frankel, Daniel. "Synamedia Thinks Outside of the (Set-Top) Box". Multichannel. Retrieved 2020-06-15.
  23. "Synamedia's Padrines: television advertising still works". Broadband TV News. 2020-05-11. Retrieved 2020-06-15.
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