Svoy

Mikhail Tarasov (Russian: Михаи́л Тара́сов), better known by his stage name Svoy (which can be loosely translated as "self-contained"), is an American producer/writer/artist for Universal Music Group[2] in the genre of pop/electronica. He has ten self-produced albums released via Mack Avenue Records/Sony Music Entertainment[3] formerly known as Rendezvous Entertainment belonging to multi Grammy-nominated RIAA Gold-certified musician/media mogul Dave Koz and legendary radio chief executive/record producer Frank Cody, P-Vine Records/Blues Interactions,[4] Thistime Records[5] and Songs of Universal/Universal Music Group, Inc.,[6] respectively.

Svoy
Background information
Birth nameMikhail Tarasov
Also known asMisha Tarasov; Svoy
Born (1980-03-18) 18 March 1980
OriginVladivostok, Russian Federation
GenresElectronica[1]
EDM
Alternative
Pop
Indie
Rock
Ambient
Experimental
Occupation(s)Music producer
singer
songwriter
poet
keyboardist
pianist
visual artist
InstrumentsVocals
Piano
Electronic Keyboard
Digital Audio Workstation
Years active2005–present
LabelsUniversal Music Group
Songs of Universal
Rendezvous Entertainment
Mack Avenue Records
P-Vine Records
Thistime Records
Associated actsAdam Levy
Kenny Garrett
Meshell Ndegeocello
Ilya Lagutenko
Mumiy Troll
Websitesvoy.com

In 2009, his single "Beautiful Thing" reached No. 69 on the Billboard Japan Hot TOP 100 Airplay and No. 82 on Billboard Japan Hot 100 Singles[7] chart. Besides remaining in top 40 and 100 airplay charts of numerous major Japanese radio networks for over 8 weeks, the song peaked at No. 3 on Alpha Station FM Kyoto 89.4's TOP 40 Overseas Chart.[8] Also in 2009, Svoy's album Automatons reached No. 100 on the Billboard Japan Top Independent Albums and Singles chart.

In 2011, Automatons and its title track were nominated for Best Dance/Electronica Album and Best Dance/Electronica Song at The 10th Independent Music Awards,[9] and won in the latter category.[10] He won the 10th IMA's Vox Populi in both categories.[11] 10th Independent Music Awards judging panel included Seal, Fall Out Boy, Portishead, McCoy Tyner, Counting Crows, Aerosmith, Ozzy Osbourne, Suzanne Vega, Jesse Harris, Tom Waits, Aimee Mann, Jonatha Brooke among other artists and music industry professionals.[12]

Svoy & Yoko Ono at BMI, NYC

In 2004, Svoy won the BMI John Lennon Award for songwriters and received the award from Yoko Ono.[13]

In 2002, he won BMI Pete Carpenter Fellowship for film composers, that led to studying with multi Grammy and Emmy-winning composer Mike Post and Atli Orvarsson for one month at Post's studio in Los Angeles.[14]

David LaChance, Mike Post, BMI's Linda Livingston & Svoy

In late 2012, Svoy collaborated on an electronic production/arrangement of a song with multi Grammy-nominated singer-songwriter Meshell Ndegeocello and Grammy-nominated The Roots' bassist Mark Kelley for an upcoming album of jazz artist Claudia Acuna. In 2013, Svoy co-wrote a string arrangement with Kenny Garrett for his Grammy-nominated 2013 album Pushing the World Away and made a vocalist appearance on Garrett's 2012 multi Grammy-nominated album Seeds from the Underground. In 2016, Svoy collaborated with Garrett on an electronic jazz album and the record is awaiting release. Song "I'm Breaking", written by Eurovision Music Awards-winning songwriter Demir Demirkan and Svoy, was released as part of Demirkan's 2019 album Elysium on Ashes.

In 2015, aside from continuing to release regular studio albums, Svoy began work on ongoing experimental vocal electronic Symphony series and by 2019 has released five such pieces containing ten movements each.[15][16]

Over the course of his career, Svoy has collaborated with Grammy-winning artist Kenny Garrett, multi Grammy-nominated artist Meshell Ndegeocello, multi Grammy-winning artist Lenny White, Grammy-winning artist Manuel Seal, Demir Demirkan, Claudia Acuna, Raul Midon, Adam Levy, Sergio Galoyan and Ilya Lagutenko, among other artists. Svoy is a voting member for The Recording Academy (responsible for the Grammy Awards), a Yamaha Digital Artist,[17] a Berklee College of Music and Gnessin Russian Academy of Music scholarship recipient/graduate.

Svoy, Donald Brown, Kenny Garrett & Vernell Brown, Jr. at Sear Sound Recording, NYC
CBGB, NYC, 04.22.06

New York music critics Jack Rabid of The Big Takeover Magazine and Jesse Seilhan of TheCelebrityCafe.com describe Svoy as a "...Robot-driven repetitive-trance big-dance-rhythm cold synth-pop modern-chart soul futuristic electro-disco techno meister" and an artist who "...Is not afraid to explore" with Tower Records Japan dubbing him "...Electropop prince" and Timmy Kusnierek of YourEDM calling him "...One of the most accomplished experimental electronic artists", as well as his music "...An incredibly forward-thinking production that's beyond description". In addition, Meshell Ndegeocello described his music as "...Modern and moves".

In 2009, Svoy was granted a Green Card in the United States as an Alien of Extraordinary Ability and became a naturalized United States citizen in 2017. Svoy resides in New York City.

Discography

Solo albums
Year Album Chart peak positions
Japan Top Independent Albums and Singles
2005 Eclectric -
2009 Automatons 100
2010 Et Al. (unreleased) -
2011 Grow Up -
2014 Lovedsolved -
2017 Beautifulie -
2018 Raw (unreleased) -

Symphony albums
YearAlbum
2015Symphony No. 1: What Happened When I Was Asleep
2016Symphony No. 2: Amurdeswa
2016Symphony No. 3: 321
2018Symphony No. 4: FRea
2019Symphony No. 5: Tocktick

EPs
YearAlbum
2009Consequence EP 1.0
2012Solved EP
2014Lovedso EP

Compilations
YearAlbum
2012Yours, Svoy: The Best of 2005-2012

Singles
Year Single Peak chart positions Album
Japan Hot 100 Airplay
 Japan Hot 100 Singles
2007 "Driving Away" — — Eclectric
2009 "Beautiful Thing" 69 82 Automatons
2009 "I Don't Love (LIVE Acoustic)" I Don't Love (LIVE Acoustic)
2011 "Never Grow Up" — — Grow Up
2011 "Right Here, Right Now" — — Grow Up
2012 "Navsegda" — — Navsegda
2015 "Waiting for You" — — Symphony No.1: What Happened When I Was Asleep

Collaborations
Year Artist Album Credit
2012 Kenny Garrett Seeds from the Underground vocals
2013 Kenny Garrett Pushing the World Away string arrangement
TBA Claudia Acuña Futuro co-production with Meshell Ndegeocello and Mark Kelley, keyboard & drum programming
2019 Demir Demirkan Elysium on Ashes co-write of the song "I'm Breaking"

Awards and Nominations
Year Result Award Category Work
2002 Won BMI Pete Carpenter Award Film/TV Music original instrumental composition
2004 Won BMI John Lennon Award Songwriting original song
2003 Won Berklee Performance Award Jazz Piano jazz piano performance
2011 Nominated Independent Music Awards Best Electronica/Dance Album Automatons
2011 Won Independent Music Awards Best Electronica/Dance Song Automatons
2011 Won Independent Music Awards Vox Populi Best Electronica/Dance Album Automatons
2011 Won Independent Music Awards Vox Populi Best Electronica/Dance Song Automatons

References
  1. "Svoy Myspace".
  2. "Svoy Universal Music Group profile".
  3. "Mack Avenue Records". Archived from the original on 18 March 2013.
  4. "P-Vine Records".
  5. "Thistime Records".
  6. "Universal Music Group".
  7. "aCharts.us".
  8. "FM Kyoto Overseas TOP 40 September 6, 2009".
  9. "Svoy Independent Music Awards Profile/Interview".
  10. "10th Independent Music Awards Winners".
  11. "10th Independent Music Awards Vox Populi".
  12. "10th Independent Music Awards Judges".
  13. "BMI Announces John Lennon Winners".
  14. "BMI Announces Pete Carpenter Winners".
  15. "Svoy – "Waiting for You" (audio) (Premiere)".
  16. "Your EDM Premiere: Svoy – Symphony No. 1: What Happened When I Was Asleep".
  17. "Yamaha Digital Music Artists".
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