Sugino Yoshiko

Sugino Yoshiko (杉野 芳子) (née Iwasawa, March 2, 1892 – July 24, 1978) was a Japanese fashion educator and designer. She founded the Doreme dressmaking school and the Sugino Fashion College.

Sugino Yoshiko
杉野芳子
Sugino Yoshiko in 1948
Born
Iwasawa Yoshiko

March 2, 1892
Chiba, Japan
DiedJuly 24, 1978
NationalityJapanese
OccupationFashion educator and designer
Known forFounding the "Doreme" dressmaking school

Early life and education

Sugino was born in what is now the town of Yokoshibahikari in Chiba prefecture, Japan. Her birth name was Iwasawa Yoshiko. She attended Chiba Prefectural Girl's High School, and became the first woman to work at the Ministry of Railways.[1] She went to study in New York in 1914.[2] While studying abroad, she married architect Sugino Shigeichi in 1916. They returned to Japan in 1920, and lived in Akasaka, Tokyo.

Career

Sugino founded the Doreme dressmaking school in 1926. At the time, all western clothing was bespoke, but using basic paper patterns she taught Japanese women how to make their own dresses. She had three students. In 1932 she formed the Sugino School from her dressmaking school. Shigeichi served as the principal. By 1936, she had 1,200 students.[3] She also wrote sewing manuals.[4]

In 1943 she changed the name of the school to the Sugino Fashion College. However, the school burned down in 1945, during World War II. She reopened her dressmaking school in 1946, but only prepared thirty applications. 1,700 women applied for the school.[5] She later allowed her graduates to open franchises of the school. There were 700 franchises by 1958.[3]

After World War II, Sugino traveled to France many times. She entered the world of haute couture, and became friends with Jacques Fath, Christian Dior, and Pierre Balmain, among others.[2]

The Sugino Costume Museum was founded in 1957. It was the first museum of western clothing in Japan. Their collection was composed of clothing and accessories from Sugino's personal collection.[6] Sugino was awarded the Légion d'Honneur (Chevalier) during the same year.[7]

In 1965, Sugino was awarded the Order of the Sacred Treasure, 3rd class. She was also awarded the Order of the Precious Crown, 3rd class in 1978.[8]

Sugino died on July 24, 1978.

    Further reading
    • Sugino, Yoshiko (1997). Sugino Yoshiko : Honoo no gotoku. Tōkyō: Nihon Tosho Sentā. ISBN 9784820542711. OCLC 37956965.

    References
    1. 日本経済新聞社・日経BP社. "杉野芳子 己の感性信じ、時代切り開く ヒロインは強し（木内昇）｜WOMAN SMART｜NIKKEI STYLE". NIKKEI STYLE (in Japanese). Retrieved 2019-10-25.
    2. HEADLINE, FASHION. "3月2日は杉野芳子（ファッションデザイナー）の誕生日です | FASHION". FASHION HEADLINE (in Japanese). Retrieved 2019-10-25.
    3. Gordon, Andrew (2011). Fabricating Consumers: The Sewing Machine in Modern Japan. University of California Press. ISBN 9780520950313.
    4. Peirson-Smith, Anne; Hancock, Joseph H. II (2018-06-22). Transglobal Fashion Narratives: Clothing Communication, Style Statements and Brand Storytelling. Intellect Books. ISBN 9781783208456.
    5. Dower, John W. (2000-06-17). Embracing Defeat: Japan in the Wake of World War II. W. W. Norton & Company. p. 170. ISBN 9780393345247. sugino yoshiko.
    6. Uranaka, Taiga (2002-06-15). "Famed sculptor's mannequins wear evolution of Western haute fashion". The Japan Times Online. ISSN 0447-5763. Retrieved 2019-10-25.
    7. "杉野芳子". www6.plala.or.jp. Retrieved 2019-10-25.
    8. 20世紀日本人名事典,367日誕生日大事典. "杉野 芳子(スギノ ヨシコ)とは". コトバンク (in Japanese). Retrieved 2019-10-25.
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