Staple Design

Staple Design is a visual communications agency based in New York City and founded in 1997 by Jeff Staple (born Jeff Ng). It has three main divisions: a clothing collection, a creative agency, and a retail store. Staple Pigeon is a full lifestyle menswear collection and is distributed globally. Staple Design Studio is a creative consulting firm that has worked with many brands including Nike, Microsoft, Sony, Lotus, Timberland, New Balance, LVMH, and others. Staple Design also owns and operates Reed Space in the Lower East Side of New York City. It also features an art gallery.[1]

Staple Design
IndustryDesign, Consultancy
Fashion, Retail
FoundedNew York City, U.S. (1997 (1997))
FounderJeff Staple (born Jeff Ng)
Headquarters
New York City, New York
,
U.S.
ProductsClothing
Accessories
ServicesBranding, Editorial Design, Product Design, Packaging Design, Corporate Identity, Web Design
Websitewww.stapledesign.com

History
Jeff Staple, portrayed at the BreadandButter show in 2009

Staple Design was founded by Jeff Ng, also known as jeffstaple. While in college, Jeff worked as an entry-level data clerk at a design firm, a job that made him realize his love for graphic design. He decided to drop out of NYU, where he was studying journalism at the time, and enrolled himself at the Parsons School of Design in Fall 1995 to study Communications Design.

Jeff took an internship with the pioneer streetwear clothing company PNB Nation, and worked as a graphic designer at c.i.t.e. design. He established his brand, Staple, in 1997 by silk-screening T-shirts in his spare time. Later that year, Jeff started Staple Design as well. In 2002, Staple Design opened opening the retail store and art gallery Reed Space in downtown Manhattan in 2002.

Staple has a following as an underground streetwear company. They released the NYC Pigeon Dunks sneakers in 2005 in collaboration with Nike. Only around 200 pairs were ever released, exclusively in New York City. Riots erupted at many of the stores where the shoes were sold, and pairs of the shoes currently sell for over US$28000 .[2] Staple Pigeon has since started out as a self-contained brand with an American site as well as a European site.[3][4]

Products

Staple Design produces a globally distributed lifestyle menswear collection. The collection is split into two main lines: Staple, which is mostly graphic and print focused with tees and tops, and STPL, their cut & sew collection.[5]

References
  1. "Top 100 Galleries/Museums". Best of New York. Juxtapoz Magazine. 9 September 2009. Retrieved 11 February 2010.
  2. Yuan, LinYee (Winter 2007), "X-Pollination of Streetwear", Theme Magazine (8), retrieved 10 February 2010
  3. "StaplePigeon America".
  4. "StaplePigeon Europe".
  5. "STAPLE DESIGN "Science of Life"". Qubic New Zealand. November 22, 2008. Retrieved 2008-11-22.
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