Squad (company)

Squad is a Mexican multimedia company based in Mexico City and founded in 2008.[1][2] The main business of Squad is to provide digital and interactive services to customers like The Coca-Cola Company, Hewlett-Packard, Sony, Samsung and Nissan. This included creating websites, guerrilla marketing, multi-media installations, and corporate-image design.[3]

Squad
TypePrivate
Industry
Founded2008 (2008)
Headquarters
Mexico City
,
Mexico
Key people
  • Ezequiel Ayarza
  • Adrian Goya
ProductsKerbal Space Program
Websitesquad.com.mx

In October 2010, employee Felipe Falanghe approached Squad owners Ezequiel Ayarza and Adrian Goya. He intended to resign to work on a video game he had been planning. However, Squad said he could create the game as a company project after finishing his prior assignment. This led to the creation of Kerbal Space Program, a spaceflight simulation game, which was released in April 2015.[1][4] In May 2017, Squad sold Kerbal Space Program to Take-Two Interactive.[5]

Squad has stated their intentions to branch out into other areas, such as record-producing, and away from pure marketing.[3]

References
  1. Hinkle, David (September 4, 2013). "The atypical story of Kerbal Space Program's indie flight to success". Engadget.
  2. Sadat, Meelad (August 23, 2013). "One giant leap: Developing and marketing Kerbal Space Program". GamesIndustry.biz.
  3. Hall, Charlie (January 27, 2014). "To the Mun and back: Kerbal Space Program". Polygon.
  4. Grubb, Jeff (November 5, 2013). "Moonshot: How Kerbal Space Program's creator launched an indie darling from out of nowhere". VentureBeat.
  5. Handrahan, Matthew (May 31, 2017). "Take-Two acquires Kerbal Space Program". GamesIndustry.biz.
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