SpotX

SpotX is a privately held global video ad serving platform.[1] It provides digital media owners with software that allows them to monetize their content with video advertising across desktop, mobile and connected devices. SpotX’s platform features programmatic infrastructure and other monetization tools, including solutions for OTT and outstream video ad units. SpotX connects media owners with brands, agencies, trading desks and DSPs (collectively referred to as demand sources or buyers) to facilitate the sale of video advertising. Through SpotX’s platform, media owners gain insights into buyer behavior and audience consumption to better manage their video ad inventory and maximize yield. Billions of video ad decisions are transacted through SpotX’s platform daily, with ads delivered to 600 million people in more than 190 countries per month.[2] The company is headquartered north of Denver, Colorado with additional offices in Amsterdam, Belfast, Hamburg, London, Los Angeles, New York, Paris, San Francisco, Stockholm, Singapore and Sydney.

SpotX
TypePrivately Held
IndustryAdvertising Technology
Founded2007
FounderMichael Shehan (CEO) Steve Swoboda (COO/CFO)
Headquarters
Denver, Colorado, USA
Area served
190+ Countries
OwnerRTL Group (100% stake)
Number of employees
400+
Websitewww.spotx.tv

History

SpotX was founded as a division of the search engine marketing technologies and services company, Booyah Networks.[2] The company's founders are Michael Shehan (CEO) and Steve Swoboda (COO and CFO).[2][3]

In March 2007, SpotX formed a separate company from Booyah that focused on digital video advertising technology.[2] In 2009, SpotX launched targeting tools to help advertisers reach their audiences.[2] In 2010, SpotX launched its real-time bidding solution, which helps companies tailor their bids on an impression-by-impression basis when bidding on in-stream and in-banner video ad inventory.[2]

In July 2016, RTL Group announced its 65% majority stake purchase of SpotX at $144 million and completed its 100% acquisition of the company in October 2017.[4] The acquisition can be attributed to a recent initiative by RTL Group, the RTL Digital Hub, which is aimed at leveraging the combined value of the company's complementary portfolio of digital video businesses (referring to companies whose products or services are focused on digital video).[5] Such companies include, SpotX, BroadbandTV, StyleHaul, and clypd.[5] The RTL Digital Hub was implemented to bolster RTL Group's position in the high growth markets of multi-channel networks (MCNs) and digital advertising sales.[5]

In 2015, SpotXchange rebranded as SpotX. In 2017, SpotX relaunched its website on a new domain.

References
  1. Online, Ad Ops. "SpotXchange Launches Industry's Most Transparent Video Advertising Platform | Ad Operations Online". Retrieved 2015-07-07.
  2. "Video Ad Views Hit 26.9 Billion in January, SpotXchange Jumps to #1 Spot". Retrieved 2015-06-29.
  3. L. Wayne Hicks (Jul 31, 2014). "European company buys majority stake in SpotXchange". Denver Business Journal. Retrieved Aug 6, 2015.
  4. "RTL Group targets video advertising expansion with $144m SpotXchange purchase". The Drum. Retrieved 2015-06-29.
  5. "European Broadcaster RTL Starts Formalizing Web Video Plans". Jun 8, 2015. Retrieved 2015-07-07.
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