Sitya Loss

"Sitya Loss" is a very popular Ugandan song by Eddy Kenzo and his most successful hit.[1] It was subsequently included in an Eddy Kenzo album titled Sitya Loss in May 2014.

"Sitya Loss"
Single by Eddy Kenzo
from the album Sitya Loss
Released13 March 2014
GenreAfrobeat
Songwriter(s)Eddy Kenzo
Eddy Kenzo singles chronology
""Stamina"" "Sitya Loss"
(2014)		 "Soraye"
(2016)
Music video
"Sitya Loss" on YouTube
"Sitya Loss Remix"
Single by Eddy Kenzo feat. Toofan
from the album Zero to Hero
ReleasedNovember 2014 / March 2016
GenreAfrobeat
Length3:32
LabelBig Talent Records
Songwriter(s)Eddy Kenzo
Producer(s)Diggy Baur (Sound Cover Rec)

Toofan included a version featuring Eddy Kenzo in his 2014 album Overdose with added French lyrics. It was released on Tubeland Records. Kenzo released a revamped version featuring Toofan on Big Talent Records. The track was also included in Kenzo's 2016 follow-up album Zero to Hero.

Music video

"Sitya Loss" was released online as a music video on 13 March 2014 showing video footage of Ugandan youngsters from Makindye dancing to the song went viral. They are Alex Ssempijja, Fred Tumwesigye and Isaac Tumusiime, Bashir Lubega and Patricia Nabakooza.[2] Later on grown-up participants and some musicians join in. It ends with the slogan "Born in Africa".

The video was made by Big Talent Entertainment and JahLive Films, was directed by Mugerwa Frank and edited by Muhumuza Martin with audio production by Diggy Baur from Sound Cover Rec.

In November 2015, Alex Sempijja, one of the young men featured dancing in the video was fatally wounded when riding a bicycle when its brakes failed and landed into a trench. Patricia Nabakoza who was accompanying him was injured in the incident.[2]

Reception

The song was nominated for Channel O Music Video Awards in 2014 for the "International Viewers' Choice Award".[3]

The song was cited for Eddy Kenzo's win of "Viewer's Choice Award" during the Afro-Australia Music and Movie Awards (AAMMA) also in 2014[4] Kenzo also won the HiPipo Music Awards for category "Best Use of Social Media by Artist" mainly for his work on the "Sitya Loss" release.[5] During the Rising Star Awards, "Sitya Loss" song won "Song and Video of the Year 2014/2015" Courtesy of this video, The Triplets Ghetto Kids bagged The Video Trailblazer Award at the HiPipo Music Awards.

Its success led to the launching of a petition to have the dancing children appear on The Ellen DeGeneres Show.[6][7]

References
  1. Sapeople (2014-04-07). "Ugandan Video 'Sitya Loss' Goes Viral - Life is Precious but Short". www.sapeople.com. Retrieved 2014-05-16.
  2. Daily Monitor, Uganda: Sitya Loss kid dies in bicycle accident (1 December 2015)
  3. Omongin, Emmy (8 September 2014). "Eddy Kenzo, Navio get Channel O nominations". Daily Monitor. Retrieved 25 September 2014.
  4. http://www.sde.co.ke/m/?articleID=2000167456&story_title=ugandan-artiste-eddy-kenzo-wins-bet-viewer-s-choice-award-2015
  5. SDE: 'Sitya Loss' hit maker Eddy Kenzo wins BET Viewer's Choice Award 2015
  6. Remedi-Brown, Fern (9 September 2014). "Viral Video Sparked by Infectious Dancing of Uganda Ghetto Kids [Video]". Liberty Voice. Retrieved 25 September 2014.
  7. Big Eye (2014-04-09). "Kenzo's Sitya Loss Video stars to appear on the ELLEN Show". bigeye.ug. Retrieved 2014-05-16.
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