Sitronics

Sitronics (Russian: Ситро́никс) is a microelectronics company based in Moscow, Russia and controlled by Sistema holding, that also manufactures mobile phones. Its main assets are the electronics fabs, research and development facilities NIIME and Mikron in Zelenograd, and other facilities elsewhere in Eastern Europe.

Sitronics
TypeJoint-stock company
Founded1997
Headquarters
Moscow
,
Russia
Revenue31,480,000,000 Russian ruble (2012) 
ParentSistema
Websitesitronics.ru

Despite losses in 2007, the company is planning to remain a part of Sistema and to expand its product portfolio,[1] bidding for large telecommunications contracts such as a $1 billion deal to build a network in Saudi Arabia.[2]

History

Sitronics was founded in 1997 in Zelenograd and was initially named "Scientific Center". The company became a fully vertically integrated company by 2000 and was organized into three business streams: Telecom Solutions, Information Technologies, and Microelectronic Solutions.[3] The first focused on the development and manufacture of software and hardware for fixed and mobile communications operators and corporations in the communications services sector while the second handled consulting, enterprise management systems, system integration, distribution, training, and after-sales services, among others.[3] The third stream specialized in the design, manufacture and sale of microelectronic products such as computer chips and smart cards.[3] Mikron - a division of this third unit - is focused on the development of its RFID labels and is reported in 2013 as Russia's largest producer of this technology, with a capacity of 50 million tags monthly.[4]

In January 2005 its headquarters was moved to Moscow and in November 2005 the company got its current name. It began an aggressive internationalization strategy, which is based on partnerships with regional and global players such as Cisco Systems, STMicroelectronics, Infineon, Giesecke+Devrient, Siemens, Motorola, Oracle, Intel, Sun Microsystems, and Microsoft, among others.[5] On February 7, 2007 the company placed an IPO on the London Stock Exchange.[6] Through a series of acquisitions it has become a leading Russian microelectronics company with revenues exceeding $1 billion in the first 9 months of 2007.[7] The company delisted from the London Stock Exchange in 2012.[8]

Telecommunications

The company will produce nano-SIM cards on orders from one of Russia's big three mobile phone operators to be used in new Apple iPhones. The first batch will comprise about 50,000 cards that will be used in iPhone 5 gadgets.[9]

Sitronics also makes an array of mobile phones.[10] For instance, in 2010, it launched the first smartphone that featured the GLONASS technology, particularly the 90 nm GPS-GLONASS chip.[11] One of the important ventures of Sitronics overseas was it association with ZTE Corporation, holding 51 percent to the latter's 49 percent in a joint-venture that aimed to enable the company to migrate its mass manufacturing and production capacity from Europe to Southeast Asia.[12]

See also

References
  1. "Russia's Sitronics sets new product strategy". 12 February 2008 – via Reuters.
  2. "Sistema Plans to Borrow $10 Billion to Expand Network (Update1)". Bloomberg.com. Archived from the original on 2012-10-20.CS1 maint: bot: original URL status unknown (link)
  3. Panibratov, Andrei (2013). Russian Multinationals: From Regional Supremacy to Global Lead. Oxon: Routledge. p. 85. ISBN 9781136474521.
  4. "Russian Tag Company Reaches for a Worldwide Audience - 2013-03-26 - Page 1 - RFID Journal". www.rfidjournal.com. Retrieved 2019-02-01.
  5. Marinov, M.; Marinova, S. (2011-11-30). Internationalization of Emerging Economies and Firms. Springer. ISBN 9780230363663.
  6. Langley, Andrew; Rousek, Leos (22 January 2008). "Russia Has a Tough Sell" – via www.wsj.com.
  7. "Sitronics :: Press Releases". 5 June 2008. Archived from the original on 5 June 2008.CS1 maint: bot: original URL status unknown (link)
  8. "Sistema Gets Full Control of Sitronics". Moscow Times. Retrieved 27 August 2017.
  9. "Russia's 'Big Three' Mobile Firm Orders Sitronics NanoSIMs for iPhone 5".
  10. "Sitronics phones and smartphones".
  11. Miller, Ross (December 30, 2010). "Russia's first GLONASS phone an 'iPhone 4 competitor,' except not really (video)". Engadget. Retrieved 2019-02-01.
  12. Marinov, Marin; Marinova, Svetla (2013). Emerging Economies and Firms in the Global Crisis. Hampshire: Palgrave Macmillan. p. 323. ISBN 9781137277466.
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