Sierra Alpha

Sierra Alpha were a pop/rock band formed in Llanelli, South Wales in August 2007. The band consisted of Martin Goddard (Vocals, Guitar), Andrew Harries (Keyboards, Vocals), Stuart Davies (Bass, Vocals), Andrew ‘Raul’ Evans (Guitar, Vocals) and Simon Beecher (Drums, Vocals).

Formation and early years (2007–2009)

Sierra Alpha toured exhaustively during their first two years on the circuit and played some major UK venues, including The IndigO2 at The O2 Arena. They also played support slots with Mexicolas and Jack Peñate. The band got their name from the phonetics of their post code, as in, 'SA'.

Superhero EP and Pure Heroes (2009)

On 1 June 2009, Sierra Alpha released their debut Superhero EP on iTunes[1] through independent label Major-G Records. Their limited-edition physical CD copy of the EP sold out within three weeks of release.[2] The lead single from the EP, "Superhero", peaked at No. 86 in the iTunes Chart and has been included on the new version of the iPod Touch and iPhone’s game Tap Tap Revenge 3 and was available on Tap Tap Revenge 2. Following the release of Superhero EP, Goddard had the idea of stripping the band down and recording an acoustic EP to show off their versatility and live sound. Pure Heroes included three tracks from their EP with new arrangement which included trumpet, saxophone, French horn, violin and cello. They recorded it live at University of Glamorgan, Cardiff. With the new arrangements so popular amongst fans, the band offered it as a free download from Amazon. As it increased in popularity, both UK and US Amazon made it ‘Single of the Day’.[3]

EP1 and EP2 (2010)

As 2010 dawned, the critical consensus held that alternative pop music would dominate the year's musical landscape. In light of this, the band recorded a brand new EP simply titled, EP2. They also re-issued Superhero EP with extra songs, re-titling it, EP1. Physical copies of the EPs sold out within the first month of release.

Disbandment 2010

Sierra Alpha played a vital part in rejuvenation of the live music scene in their home-town of Llanelli. Not content with filling local venues and frustrated with licensing and age restrictions at music hot spots, they also toured the local schools and colleges in South Wales. In support of their ever-expanding fanbase, the band sold out their hometown theatre, Theatr Elli on 31 July 2010. The only unsigned act to do so in the theatre's 30-year history.

Later in 2010, the band mutually agreed to "take a break from the music scene as we know it".[4]

Discography
  1. Superhero EP (Major-G/InGrooves/Universal) (2009)
  2. Pure Heroes (Acoustic EP) (Major-G/InGrooves/Universal) (2009)
  3. EP1 (2010)
  4. EP2 (2010)

Superhero EP – UK Track listing
  1. "Spending On You" – 2:57
  2. "World Machine" – 4:17
  3. "Superhero" – 3:26
  4. "Take It To Dance" – 3:57
  5. "Come Hither" – 3:13

Pure Heroes EP – UK Track listing
  1. "Superhero" – 3:57
  2. "Take It To Dance" – 4:21
  3. "Spending On You" – 3:22

EP1 – UK Track listing
  1. "Spending On You" – 2:57
  2. "World Machine" – 4:17
  3. "Take It To Dance" – 3:57
  4. "Weekend Lover" – 2:59
  5. "Come Hither" – 3:13
  6. "Superhero" – 3:26
  7. "Piece By Piece" – 3:06
  8. "I'll Wait" – 3:46

EP2 – UK Track listing
  1. "All I Want (All She's Got)" – 3:31
  2. "Loco" – 3:28
  3. "Disco Balls at Funerals" – 2:55
  4. "I See Light" – 4:45
  5. "Caught Up In Something" – 3:28
  6. "Say It Isn't So" – 4:01
  7. "One More God" – 3:17
  8. "Friend" – 4:33

Other tracks
  1. "Rainbows and Butterflies" – 3:57
  2. "Fall In To Place" – 2:40
  3. "Feel Love Again" – 2:58

References
  1. Apple Computer, Inc. "Apple - iPod + iTunes". Archived from the original on 7 November 2006. Retrieved 9 June 2020.
  2. Rees, C: Llanelli Star, 8 July 2009
  3. "The Music Fix - Sierra Alpha are giving it away". Web.archive.org. 27 July 2009. Retrieved 16 October 2020.
  4. Rees, Chantelle: Llanelli Star, November 2010
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