Seva Novgorodsev

Seva Novgorodsev MBE[1] (Russian: Се́ва Новгоро́дцев, which is a pseudonym, his real name being Vsevolod Borisovich Levenstein (Всеволод Борисович Левенштейн); born 9 July 1940) is a former radio presenter on the BBC Russian Service, and is famous through the former Soviet Union.

Seva Novgorodsev
Seva Novgorodsev in the BBC World Service studios in 2006
Born
Vsevolod Borisovich Levenstein

(1940-07-09) 9 July 1940
Leningrad
OccupationRadio presenter
Websiteseva.ru

He created the music programme «Рок-посевы» ("Rock sowing" or "Rock crops", in Russian containing a pun with the name Seva) and the chat shows «Севаоборот» (Sevaoborot, a pun with the Russian word sevooborot, "crop rotation") and «БибиСева» (BBSeva). He has also written the books «Рок-Посевы» (Rock the Seva way) and «Секс, наркотики, рок-н-ролл» (Sex, drugs, rock 'n' roll).

He was Russia's first radio deejay, and he has also features in a number of films. In 1981 he married to actress Karen Craig, with whom he co-wrote a Russian cookbook for Sainsbury's in 1990,[2] but they later divorced. He is now married to Olga, who is a designer.

On 4 September 2015, at the age of 75, Seva retired from broadcasting.[3]

Filmography

References
  1. "Knights Bachelor : Knighthoods" (PDF). Web.archive.org. Archived from the original (PDF) on May 3, 2006. Retrieved 8 December 2014.
  2. Karen Craig; Seva Novgorodsev. "The Cooking of Russia (Sainsbury Cookbook Series) Paperback – 1990". Amazon.com. Retrieved 8 December 2014.
  3. Kremmer, William Seva Novgorodsev: The DJ who 'brought down the USSR' BBC. 9 September 2015
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