Senyora Santibañez

Senyora Santibañez is an exploitable image macro and Photoshop depicting the main antagonist in the Mexican telenovela Marimar and actor Chantal Andere[1] as a snobbish and stereotypically arrogant plantation owner. It became a meme and social media celebrity in the Philippines, following the successful remake of the movie Marimar.

Overview
Further information: Memes

Following the successful remake of a Mexican telenovela Marimar, local media began sharing and taking notice of the meme, spawning variations.[2] It was voted best meme of 2012.[3][4] On November 11, 2012, a fan page on Facebook was created named Senyora Santibanez and soon became only Senyora. She became popular as the face and voice of the merciless hacienda of the Philippines, and discussing news including politics.[5][6] The account had 4 million followers on Facebook.[7] When Pia Wurtzbach was called out by Manila Mayor Joseph Estrada. who made a welcome gesture when Estrada gave Pia a kiss on the cheek, Senyora helped the meme spread by adding a soundtrack of Maja Salvador's "Kilig".[8] She spread the #PrayForThePhilippines hashtag following a devastating 2015 earthquake.[9]

Background
Main article: Marimar (Mexican TV series)

The first-ever remake, as granted by Televisa, was the 2007 Philippine remake starring Marian Rivera under GMA Network. It was a hit around Asia at the time. In Mexico, Nathalie Lartrilleaux remade Marimar in 2013 under the title Corazón Indomable and Ana Brenda Contreras and Daniel Arenas starred as the protagonists.[10][11] In 2015, Philippines' GMA Network remade the Mexican telenovela for a second time, with Tom Rodriguez and Miss World 2013 winner Megan Young playing the title role.[12]

Products

Senyora collaborated with Senator Nancy Binay and ABS-CBN Publishing to launch the book called Make Love Not War.[13] They made it to deflect criticism on social media and increasingly of trolls[14] by stating “We did our part of the book separately. It’s like slam book, I have my own share and she has her own,” she explained. “It was really designed and conceptualized that we didn’t need to meet.”[7]

References
  1. "Senyora Santibañez and MMDA's Heart-to-Heart Conversation on Twitter is as Funny as You'd Expect". February 9, 2016.
  2. "Facundo, may interview ako sa Supreme! Bilhin ang buong Philippine Star!: The exclusive (fictional) interview with Doña Angelica Santibanez (Feat. Facundo)". philstar.com.
  3. "SPOT.ph's Top 10 Pinoy Memes of 2012". SPOT.PH.
  4. "2012: The year in memes". GMA News Online.
  5. "Empowered woman, empowered netizen". The Manila Times.
  6. "Who's afraid of Senyora?". Manila Bulletin News.
  7. "Nancy Binay book sees her collaborate with 'basher'". Manila Bulletin Entertainment.
  8. "VIRAL: Netizens turn Erap's kilig over Pia's kiss into a meme". GMA News Online.
  9. "#PrayForThePhilippines: 'We never know when it's gonna hit'". Rappler.
  10. ".tv Domain Names Search - Verisign". www.verisign.com.
  11. TIM, Televisa. "Página no encontrada". Televisa.
  12. "Megan Young and Tom Rodriguez topbill second Marimar adaptation". GMA News Online. GMA Network, Inc. 4 June 2015. Retrieved 3 August 2015.
  13. "Practical, inspiring & timely reads from ABS-CBN Books". philstar.com.
  14. "Sen. Nancy's cool take on trolls and bashers | Journal Online". journal.com.ph. March 6, 2019.
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