Senidah

Senida Hajdarpašić (Montenegrin: Сенида Хајдарпашић, pronounced [senǐda xǎjdarpaʃitɕ]; born 9 April 1985), known by her stage name Senidah (pronounced /sɛˈniːdə/), is a Slovenian singer-songwriter. Born in Ljubljana, Slovenia, she rose to prominence as a lead singer of the Slovenian band MUFF. She is often dubbed "the Balkan Trap Diva" by the media.[2][3][4][5][6][7]

Senidah
Born
Senida Hajdarpašić

(1985-04-09) 9 April 1985
Ljubljana, SR Slovenia, SFR Yugoslavia
NationalitySlovenian
OccupationSinger-songwriter
Years active2010–present
Height1.73 m (5 ft 8 in)
AwardsFull list
Musical career
OriginBijelo Polje, Montenegro[1]
Genres
InstrumentsVocals
Labels
Associated acts
Websitesenidah.biz

Senidah attracted regional fame with the release of her single "Slađana" in March 2018. The song was named "Hip-Hop/Rap Song of the Year" at 2019 Music Awards Ceremony. It was the lead single off her debut studio album Bez Tebe, released in March 2019 for the Belgrade-based label Bassivity Music. The album was followed by a string of commercially successful singles, including "Mišići", "Kamikaza", "100%" and "Dođi".

Career

Early beginnings

Senidah's singing talent was discovered by her sister, who would record her singing and post it on the internet.[8]

In February 2011, Senidah released her debut R&B-influenced single "Pustinjom" (Through a Desert), but soon after joined electro soul-pop band MUFF as the lead singer.[9] Their first single "Naj sije v očeh" (Keep the Glow in the Eye) was awarded the song of the year in Slovenia.[9] In March 2014, MUFF took part in the preselection contest for Slovenia's representative at the 2014 Eurovision Song Contest with "Let Me Be (Myself)", finishing as the runner-ups to Tinkara Kovač and "Round and Round". Their debut eponymous album, released in November, was then declared the album of the year.[9]

2018–2019: Breakthrough, "Slađana" and Bez Tebe

In March 2018, Senidah released her solo trap single "Slađana" in Serbian to lackluster success. However, after being discovered by Serbian rappers and producers Reksona and Coby from the Belgrade-based hip-hop label Bassivity Digital, she accepted their offer to re-upload the music video to their official YouTube channel.[10] Soon, "Slađana" went viral and has accumulated more than fifty million views.[lower-alpha 1] Senidah successfully continued collaborating with Bassivity, through which she released her following single "Belo" (White) in June. She was also featured on "4 strane sveta" (4 Sides of the World) by Coby as part of the soundtrack to Serbian movie Južni vetar.[11][12] At the last day of the year she released two more singles, titled "Bez tebe" (Without You) and "Nisi bio tu" (You Weren't Here).

In January the following year, Senidah won the Hip-Hop/Rap Song of the Year Award with "Slađana" at the 2019 Music Awards Ceremony.[13] In March, she released a single in English, titled "Ride", under Universal Serbia, which had been recorded a couple of years prior. Her debut album, Bez Tebe, was eventually released on 25 March, entirely in Serbian.[14]

2019–present: "Mišići" and "100%"

On 21 April, Senidah performed at the Bassivity Showcase event in Belgrade Sports Hall, alongside Bassivity Digital collective.[15] Senidah released "Mišići" (Muscles) and "Sve bih" (I Want Everything) featuring Atlas Erotika for FCKN A! in April and May, respectively. The former one saw great success, counting more than sixty million[lower-alpha 2] views on YouTube. That summer as a part of her tour, she also performed at Exit Gang and Sea Dance Festival.[16][17] In July, she co-wrote Đogani's single "Dodiri" (Touches).[18] On 9 August, she released "202", again in English.[19] In mid August, media started the rumour that Senidah was internally selected to represent Slovenia at Eurovision Song Contest 2020;[20] however, the rumour turned out to be false.[21]

On 15 August, a new single "Kamikaza" (Kamikaze) by Bosnian rappers Jala Brat and Buba Corelli was released, featuring Senidah.[22] The single was great commercial success, charting on the Ö3 Austria Top 40. On 26 September, Austrian rapper RAF Camora posted a snippet of his upcoming collaboration with Senidah on his Instagram story. The song, titled "100%", was released on 28 November, alongside the music video that was shot in Barcelona, Spain.[23] It peaked at number 3 in Austria and debuted at 28 on the Official German Charts on 6 December, becoming the first song in Serbo-Croatian to achieve that.[24][25]

As of January 2020, Senidah is the first musician from the region to reach 700,000 monthly listeners on Spotify.[26] On 27 January 2020, she performed "Mišići" live at 2020 Music Awards Ceremony, as well as presented Oliver Mandić with the Career Achievement Award. Later in the night she won two awards herself, the Trap Song of the Year Award for "Mišići", presented to her by Jelena Karleuša, and a special Golden MAC for Authenticity Award that was awarded to her by the organizers' choice.[27]

Despite the fact she denied it at the Music Awards Ceremony a month before, Telegraf reported in late February that Senidah collaborated with Bosnian musician Dino Merlin on a song.[28] According to the media, Merlin wrote the song and they shot a music video in Istanbul.[29] However, Senidah denied the rumours once again on Instagram Live. On 1 March, Senidah released the music video for "Samo uživaj" (Just Enjoy), shot at the Faculty of Pharmacy at the University of Belgrade.[30][31] On 12 May, she released the music video for "Ko je" (Who Is It), directed and produced by the singer herself. The video was shot at the streets of Ljubljana, deserted due to the COVID-19 pandemic.[32] Three days later, she released her new single "Piješ" (You're Drinking).[33] In August 2020, she released new single "Viva Mahalla" (Long Live the Mahallah).[34]

Senidah started her 2021 by releasing "Dođi" (Come), her highly anticipated duet with Dino Merlin.[35]

Artistry

When asked about who would be her American counterpart, Senidah named Alicia Keys "because of her emotion" and Mary J. Blige "because of her aggression", as well as Chris Brown "because of his stage presence".[10] Senidah is also notable for blending R&B with Balkan folk music.[36] Sheah expressed her love of sevdah, stating that her favorite sevdalinka is "Zapjevala sojka ptica",[36] adding that she loves her stage name because it reminds her of the word,[10] as well as her fascination with Bosnian sevdah musician Božo Vrećo. She also named Dino Merlin her influence, pointing out that he "gave her a lot both as a musician and a soul she can feel".[37]

Personal life

Senidah was born in Ljubljana, Slovenia. Her parents are Bosniaks from Bijelo Polje, Montenegro[38][1] and she lives between Ljubljana and Belgrade.[39]

When she was a guest in a show Nešto Drugačije and was answering fans' questions, she was asked about her sexuality to which she replied:

I love people. I don't look at who they are or what they are. It is only important that I find you okay and that's it. I love good people. Uncorrupted people.

The response sparked debates about the singer's possible bisexuality.[40] In an interview with the Serbian edition of Hello! she said that rumours about her sexuality do not bother her and that "she's in a [emotional] relationship with music".[41]

Discography
Main article: Senidah discography

Awards and nominations
Year Award Category Nominee/work Result Ref.
2019 Music Awards Ceremony Hip-hop/Rap Song of the Year "Slađana" Won [42]
2020 Alternative Pop Song of the Year "Crno srce" Nominated [43]
Trap Song of the Year "Mišići" Won
Music Video of the Year Nominated
Golden MAC for Authenticity Herself Won

Notes and references

Notes
  1. As of 21 April 2020
  2. As of 5 March 2020

References
  1. "Isplivale neverovatne informacije o popularnoj pevačici, ko je misteriozna Senidah? (FOTO/VIDEO)". Alo.rs (in Serbian). 5 January 2021. Retrieved 6 January 2021.
  2. "Svjetske zvijezde vanvremenskim hitovima pokreću novu eru Sea Dance festivala". seadancefestival.me (in Montenegrin). 29 July 2019. Retrieved 2 September 2019.
  3. "Zgodna manekenka pokazala "mišiće" uz veliki Senidin hit". kolektiv.me (in Montenegrin). 3 August 2019. Retrieved 2 September 2019.
  4. "Svetske zvezde vanvremenskim hitovima pokreću novu eru Sea Dance festivala". exitfest.org (in Serbian). 29 July 2019. Retrieved 2 September 2019.
  5. "Svetske zvezde vanvremenskim hitovima pokreću novu eru Sea Dance festivala". blic.rs (in Serbian). 29 July 2019. Retrieved 2 September 2019.
  6. "Luka Pahor se je podal v glasbene vode". slovenskenovice.si (in Slovenian). 22 October 2018. Retrieved 2 September 2019.
  7. "Otašević, Strugar, Mićalović… Poznati ne propuštaju Sea Dance!". esarajevo.com (in Serbian). 19 August 2019. Retrieved 2 September 2019.
  8. Kanić, Petra (3 January 2020). "Senidin talent otkrila je sestra, a nagađalo se kako voli žene..." 24sata (in Croatian). Retrieved 20 May 2020.
  9. "Senidah – naša nova opsesija" (in Serbian). Noizz.rs. August 2018.
  10. "Senidah za Vice otkriva ko je Slađana i da li planira da se preseli u Srbiju" (in Serbian). Vice.com. March 2018.
  11. "Senidah ponovo dominira" (in Serbian). Noizz. June 2018.
  12. "Senidah i Coby za Noizz o odrastanju devedesetih i Južnom Vetru" (in Serbian). Noizz.rs. August 2018.
  13. "Spektakl je završen! Ovo su dobitnici MAC muzičkih nagrada". prva.rs (in Serbian).
  14. "Balkanska muzička zvezda Senidah objavljuje prvi album" (in Serbian). RTS. March 2019.
  15. "Spektakl za pamćenje! Održan Bassivity Showcase, puna Hala sportova u transu" (in Serbian). Srbija Danas. April 2019.
  16. "Exit Gang nastupaju" (in Serbian). Mondo. May 2019.
  17. "Darko Rundek i Senidah stižu na Sead Dance" (in Serbian). 021.rs. May 2019.
  18. "Senidah uradila pesmu za grupu Đogani, a spot već postao atrakcija na internetu! (VIDEO)" (in Serbian). Telegraf. 10 July 2019.
  19. "Senidah – 202 (Official Audio)". 7 August 2019 – via YouTube.
  20. V. M. (12 August 2019). "SENIDAH IDE NA EVROVIZIJU Nacionalnog takmičenja neće biti, ovo joj je bila NAJVEĆA ŽELJA". Blic (in Serbian). Retrieved 12 May 2020.
  21. "Senidah ne ide na Eurosong, evo i zbog čega! (VIDEO)". Mondo (in Serbian). 1 February 2020. Retrieved 12 May 2020.
  22. "Tri sata uoči koncerta "Born in Ghetto": Jala Brat, Buba Corelli i Senidah objavili "Kamikazu"" (in Bosnian). Dnevni avaz. 13 August 2019.
  23. "PREMIJERNO: Prve fotke iz Senidinog novog spota - izbacuje duet sa poznatim REPEROM! Kadrovi na plaži, izgleda kao BOMBA (FOTO)" (in Serbian). Informer. 21 November 2019.
  24. "SENIDAH FEAT. RAF CAMORA – 100%" (in German). Official German Charts. 6 December 2019.
  25. "SENIDAH FEAT. RAF CAMORA - 100%" (in German). Ö3 Austria Top 40. 6 December 2019.
  26. @balkan_facts (15 January 2020). "Senidah becomes the first artist ever to reach 700, 000 monthly listeners on Spotify" (Tweet). Retrieved 15 January 2020 – via Twitter.
  27. "ZAVRŠEN MAC 2020: Golden MAC otišao u ruke Senide, a pogledajte koji izvođači su sve dobili prestižne nagrade na najvećem regionalnom muzičkom događaju! (FOTO)" (in Serbian). Pink.rs. 27 January 2020.
  28. "Dino Merlin i Senidah snimili duet!". Telegraf (in Serbian). 25 February 2020. Retrieved 12 May 2020.
  29. "Dino Merlin i Senidah snimili duet: Uskoro premijera spota". Radio Sarajevo (in Bosnian). 26 February 2020. Retrieved 12 May 2020.
  30. E. Sk. "Senidah objavila novu pjesmu "Samo uživaj"". Klix.ba (in Bosnian).
  31. Ubović, Luka (5 March 2020). "Senidah ima novi singl i "Gori Kumodraž" zahvaljujući oštrom oku fanova". Noizz.rs (in Serbian). Retrieved 21 May 2020.
  32. ""Super sam, stvarno... Opet sam sama, pa šta?" Senidah objavila novu pesmu "Ko je"". Telegraf (in Serbian). 12 May 2020. Retrieved 14 May 2020.
  33. Ivanković, Helena (18 May 2020). "Slovenka Senidah je razbijala čaše u štiklama pa pala na pod". 24sata (in Croatian). Retrieved 20 May 2020.
  34. Jovović, Pero (17 August 2020). "Senidah objavila novu pesmu "Viva Mahalla"". Nova.rs (in Serbian). Retrieved 10 September 2020.
  35. "200.000 pregleda u samo 2 sata! Novi duet Dine Merline i Senidah 'eksplodirao' na YouTubeu". Večernji list (in Croatian). 1 January 2021.
  36. "NAPRAVILA JE POMETNJU NA REGIONALNOJ SCENI: Senidah otkrila kako su nastali 'Mišići', koja joj je omiljena sevdalinka, a preporučila je i album, film i knjigu..." Slobodna Bosna (in Bosnian). 13 January 2021. Retrieved 13 January 2021.
  37. "Senidah otvoreno o životu i karijeri za "Avaz": "Slađana" skriva jednu jaku osobu" (in Bosnian). Dnevni avaz. 8 April 2019.
  38. "Ko je Senidah, Crnogorka koja je hitom Slađana zaludjela čitav region?". CdM (in Montenegrin). 17 April 2018. Retrieved 23 July 2019.
  39. "Senidah: Če te v Srbiji prepoznajo, bodo tekli za tabo #intervju #video". siol.net (in Slovenian). Retrieved 23 July 2019.
  40. "SENIDAH PRIZNALA DA JE PRIVLAČE ŽENE? Pevačica zaintrigirala sve odgovorom na pitanje o svojoj SEKSUALNOSTI". blic.rs (in Serbian). 24 February 2019. Retrieved 7 August 2019.
  41. "Senidah: Moja najtužnija pesma o kojoj ne želim da pričam". hellomagazin.rs (in Serbian). 13 April 2019. Retrieved 30 August 2019.
  42. "Ovo je lista dobitnika regionalnih MAC muzičkih nagrada" (in Serbian). Tracara.com. January 2019.
  43. "GLASANJE" (in Serbian). Music Awards Ceremony. December 2019.
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