Sayidaty

Sayidaty (Arabic سيدتي Sayyidatī, meaning My Lady in English)[1] is a weekly Arabic and a monthly English women's magazine published in both Dubai and Beirut and distributed throughout the Middle East, North Africa, Europe and America.[2]

Sayidaty
Editor-in-chiefMohammed Fahad Al-Harthi
CategoriesWomen's magazine
FrequencyWeekly
Circulation143.351 (2009)
PublisherSaudi Research and Publishing Company
First issue1 March 1981 (1981-03-01)
CompanySaudi Research and Marketing Group
CountrySaudi Arabia
LanguageArabic and English
WebsiteSayidaty website

History

Sayidaty was founded by Hisham Hafiz and his brother Muhammed Hafiz in London.[3] Later, it was founded in Riyadh in March 1981.[4] The magazine was relocated from London to Dubai in 2005.[5] The English edition was launched in 2007.[6]

Hala Al Nasser, who is current editor-in-chief of Rotana Magazine, is one of the magazine's former editors.[7] Mohammed Fahad Al-Harthi has been the editor-in-chief of the magazine since 2004.[8][9] As of 2010 Lebanese journalist Hadia Said was the cultural editor of the magazine.[10]

Ownership

Sayidaty is one of the magazines published by Saudi Research and Publishing Company, a subsidiary of Saudi Research and Marketing Group (SRMG).[11] SRMG also owns other magazines such as Al Jamila, The Majalla, Bassim, Urdu Magazine and Hia as well as newspapers such as Arab News, Al Eqtisadiah, Urdu News and Asharq al Awsat.[12]

Contents

Sayidaty, the first and only Pan Arab women weekly, provides professional and quality reading, making it the most powerful advertising vehicle among women's magazine in Saudi Arabia and the Persian Gulf region.[13] The magazine mostly covers a wide range of topics favoured by the modern Arab women, from beauty and fashion to social and family life.[2][14]

In June 2013 it was expanded to cover two new sections: one on human behavior, and another for teenagers and college students.[15]

Target readership and circulation

The magazine is said to target primarily families, focusing on conscious housewives.[4] Sayidaty, along with Al Yamamah and The Majalla, is among popular magazines in Saudi Arabia.[16]

The circulation of the magazine at the end of the 1990s was 140,000 copies per issue.[17] In April 2014, its online version received 39 million hits according to the reports by the editor-in-chief.[18]

See also

List of magazines in Saudi Arabia

References
  1. Andrew Hammond (2007). Popular Culture in the Arab World: Arts, Politics, and the Media. American Univ in Cairo Press. p. 251. ISBN 978-977-416-054-7. Retrieved 5 September 2014.
  2. "Saudi Research and Marketing Group" (PDF). Global Investment House. November 2009. Retrieved 28 May 2012.
  3. "Biography". Hisham Ali Hafiz. Archived from the original on 22 July 2012. Retrieved 22 May 2012.
  4. "Magazines". SRPC. Retrieved 21 May 2012.
  5. Parker, Mushtak (6 December 2006). "SRMG: Taking the Publishing Sector in Mideast by Storm". Arab News. Retrieved 8 June 2012.
  6. (24 December 2007). First issue of Sayidaty magazine in English releases in Dubai, AMEinfo, Retrieved 13 December 2010
  7. Sakr, Naomi (2008). "Women and Media in Saudi Arabia: Rhetoric, Reductionism and Realities". British Journal of Middle Eastern Studies. 35 (3): 385–404. doi:10.1080/13530190802525197.
  8. "Jobs Shuffle at Saudi Research & Media Group". Crossroads Arabia. 5 January 2013. Retrieved 9 February 2013.
  9. "Mohammed Fahad Alharthi". WAN IFRA. Retrieved 26 February 2013.
  10. Houda Trabelsi (7 May 2010). "Electronic media can spur Arab press reform, magazine editor says". Magharebia. Tunis. Retrieved 5 September 2014.
  11. "Al Jamila Fact Sheet". Magazines About. Retrieved 24 May 2012.
  12. "Medıa personalıty of the year; AMF honours Saudı Prınce Faısal" (PDF). MEPA Monthly Bulletin. 31 (31). March 2009. Retrieved 28 May 2012.
  13. "Saudi Arabia" (PDF). Publicitas. Archived from the original (PDF) on 2 December 2012. Retrieved 8 June 2012.
  14. "Publications of SPPC". Saudi Research and Marketing Group. Archived from the original on 16 January 2013. Retrieved 28 May 2012.
  15. "Sayidaty New look". Publicitas. 19 June 2014. Retrieved 16 November 2014.
  16. "Saudi Arabia - Marketing and Sales Strategy". The Saudi Network. Retrieved 6 June 2012.
  17. Alterman, Jon B. (1998). "New Media New Politics?" (PDF). The Washington Institute. 48. Retrieved 7 April 2013.
  18. K. T. Abduraab (29 May 2014). "Sayidaty soars to 39 million pageviews". Arab News. Retrieved 8 October 2014.
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