Sandberg Institute

The Sandberg Institute in Amsterdam is a postgraduate institution that offers the master's programme of the Gerrit Rietveld Academy.[1] It is named after Willem Sandberg. Since 1995, the Sandberg Institute has been offering a number of master's programmes in art and design. The director of the Sandberg Institute since 2010 is Jurgen Bey.[2]

The Sandberg Institute

History

The Sandberg Institute was first founded in 1990 by Simon den Hartog, a former direct of Gerrit Rietveld Academy, originally to organise post-academic activities that included seminars and exhibitions. It is named after Willem Sandberg, the former director of the Stedelijk Museum Amsterdam, designer and advocate of the new and others in art. In 1995, it developed into the postgraduate department of the Gerrit Rietveld Academy. Under its director Jos Houweling, it offered four MA programmes in art and design: Fine Arts, Applied Arts, Design, and Interior Architecture.[3]

Jos Houweling retired in 2010, and he was succeeded by Jurgen Bey.[4] Bey introduced a series of two-year Temporary Programmes starting in 2011, such as Vacant NL, School of Missing Studies, Material Utopias, Materialism in Art, Master of Voice, and others.[5] In 2017, Sandberg also introduced Hosted Programmes in collaboration with other institutions and companies, starting with the Master Design of Experiences introduced with the University of the Underground.[6][7]

Sandberg is housed in the building designed by Benthem & Crouwel in 2003, and it also occupies part of a new building by FedLev and Hootsmans Architects built in 2019.[8] Sandberg now has five main departments: Critical Studies, Design, The Dirty Art Department (Applied Arts), Fine Arts, and Studio for Immediate Spaces (Interior Architecture).[6]

Designs

The design department is based on engagement and experiment. From 2002 to 2008, the department was led by designer/artist Mieke Gerritzen, and from 2008 to 2019 by designer and initiator Annelys de Vet.[9]

Mediafonds@Sandberg

From 2005 to 2013, the Media Fonds and the Sandberg Institute co-organised the masterclass Mediafonds@Sandberg (formerly Stifo@Sandberg). Experienced media makers and designers looked together for new forms of storytelling and work on a self-formulated research question that resulted in a demo for a cultural media production. Each year, a main theme was chosen which, according to the organizers, had social urgency. The aim was to develop other, new or experimental forms of media by bringing together people and organisations from different media fields and by creating overarching insights and synergy. The master class was for the participants a broadening of the field and a deepening on thematic parts. The master class took the form of a laboratory: thematically defined with coherence between the projects and additional lectures. It was organized from the Sandberg Institute, in collaboration with the Media Fund and an annually changing third party.

Artvertising

The building in which the Sandberg Institute has been housed since 2005 received widespread attention after it was used temporarily in the Artvertising project of Teun Castelein, then a student in the design department.[10] Artvertising was a spatial interpretation of The Million Dollar Homepage, a 2005 internet project by Alex Tew.[11][12] For this project, Castelein sold the facade of the building in Amsterdam as an advertising space at € 19.99 a tile, and over 300 companies, institutions and individuals bought 13,000 of its tiles. It was official opened on 13 December 2006.[13][14][15]

Autonomous art

The Autonomous Art department was one of the master's programs in liberal arts in the Netherlands. In the past, the department organized De Kunstvlaai, which is an alternative Dutch art's fair every two years for artists initiatives and other master courses in the arts.

Free Design

The Free Design department focused on spatial design. Marjan Unger was head of the department from 1995 to 2006.

Alumni

References
  1. "Master". Gerrit Rietveld Academie (in Dutch). Retrieved 2018-07-28.
  2. Etherington, Rose (19 February 2010). "Jurgen Bey appointed as director at Sandberg Institute". de zeen.
  3. "Sandberg Institute". v2.
  4. "Jurgen Bey Appointed as New Director of the Sandberg Institue". Modem.
  5. Mulholland, Neil (2019). Re-imagining the Art School: Paragogy and Artistic Learning. Palgrave Macmillan. pp. 52–53. ISBN 9783030206291.
  6. "About". Sandberg Instituut.
  7. Bartholomew, Angela (2018). "Choose the Worst Evil: Between the University of the Underground and a State of Hostility". Commissioned Critique. pp. 31–40.
  8. "Gerrit Rietveld Academy and Sandberg Institute / Studio Paulien Bremmer + Hootsmans Architects". Arch Daily. 13 September 2019.
  9. "Annelys de Vet". Sandberg Instituut.
  10. "The Million Dollar Building". Teun Castelein.
  11. "The Million Dollar Homepage".
  12. Powell, Chris (18 September 2006). "Ads as art form". Marketing.
  13. "Kunst als beeldmerk, logo als kunst?". VN. 6 January 2007.
  14. "Andy Warhol Would Be Proud". Ad Age. 6 July 2006.
  15. Koert van Mensvoort (29 November 2006). "Artvertising: pixel ads become physical". Next Nature.
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