Salam Toronto

Salam Toronto (Persian: سلام تورنتو‎) is the first Persian-English bilingual weekly publications in Canada being published since October 2000.

Salam Toronto
TypeWeekly newspaper
Published on Thursdays
PublisherSalam Toronto Media Inc.
EditorMohsen Taghavi
Founded2000
Headquarters7398 Yonge Street
Thornhill, Ontario
L4J 8J2
Websitewww.salamtoronto.ca

In publication since October 2000, Salam Toronto earned the distinction of being the first and only ethnic publication to be elected as a board member of Ontario Community Newspapers Association (OCNA).[1] With an immediate online edition [2] available every Thursday, Salam Toronto can be read from all over the world, and at any time.

Serving the rapidly growing Iranian Canadian population of southern Ontario, Salam Toronto's readership has grown significantly over the past decade, and extends its reach as far east as Ottawa and as far west as Windsor. Based in Thornhill, Ontario, Salam Toronto is at the heart of the Iranian Canadian population, and in close proximity to the large community found in Toronto, Richmond Hill and Markham.

Salam Toronto's main approach is to promote the Canadian way of life as well as optimism, acceptance, compromise, cooperation, civil responsibility, individualism and respect.

It focuses on issues pertaining to those living in southern Ontario specifically, and encourages its readership to fully participate in Canadian society and not only add to it, but also learn from it. Its popular "What's Up"[3] section keeps readers up to date with events and activities going around the city, and its multitude of exclusive interviews with community leaders, politicians, and dignitaries brings the reader informative, entertaining and relevant news.

Achievements and awards

Salam Toronto has been recognized for its work in promoting multicultural values, as it was granted a medal for distinguished services provided to the arts and other industries, as well as for promoting equality and respect for human rights and values, and fostering understanding among various cultural groups.

In June 2002, in a ceremony attended by Foreign Affair Minister, Mr. Bill Graham, Mohsen received the Canadian Ethnic Journalists' and Writers' Club Award for its editorial Thank you Toronto encouraging the city’s continued participation in Olympic bidding.[4] Some of Mohsen’s editorials are available in the editorial section on Salam Toronto's website.

On May 22, 2008, York Regional Police named Salam Toronto's feature story on Community-Police relations by Sallya Aleboyeh as its "Best Feature story of the Year - in Print". The story emphasized the need for Iranian Canadians to develop open lines of communication with Officers and to report any instances of injustice.

In October 2009, Salam Toronto, in collaboration with Bukhara magazine, invited Bukhara's Editor-in-Chief, Mr. Ali Dehbashi to Toronto to deliver a series of lectures at the Universities of Toronto, Carlton and Queen's. Bukhara is a very well known and respected Persian language magazine printed in Tehran, Iran whose aim is to publish scholarly articles about Persian history, art, culture, philosophy and literature.

North York - In many of Toronto's neighborhoods, Persian is among the top 5 ethnic languages spoken. In the North York neighborhoods, it is among the top 3.[5]

Demographics

Since the 1990s, Iranians have been among the top 10 immigrant populations in Canada. In 2008 alone, more than 6000 Iranians became permanent residents. Almost all of the newly arrived Iranians tend to choose GTA as the place of their residence. The current number of Iranian-Canadians in Southern Ontario is estimated to be over 140,000 and this number is rapidly increasing. The number of Iranians living in Richmond Hill for instance has more than doubled since 2001 and Persian is now the third most spoken language in Richmond Hill, behind English and Chinese. Persian makes up for 7% of the mother tongue languages spoken in Richmond Hill.[5]

Iranian-Canadians are also among the three highest educated ethnic groups in Canada (the other two being Chinese Canadians and Indo-Canadians). Around 10,000 Iranian students are estimated to be studying at the three big universities in Toronto with approximately 100 professors of Iranian background teaching in Canadian universities.

Editor in Chief
  • Mohsen Taghavi

Editor-in-Chief Mohsen Taghavi is a professional journalist with close to 30 years experience, working as an editor with major dailies in Iran before migrating to Canada and working for other ethnic publications there.

Columnists
  • Azim Ahmed
  • Hamaseh Doroudi
  • Zahra Ziaie
  • Dr. Bizhan Pardis
  • Farahnaz Jahed
  • Maxiar Mirhosseini

Distribution

In addition to subscriptions, and online editions, Salam Toronto is distributed to more than 150 common/high traffic locations in the GTA in hard copies and on a weekly basis (every Thursday). These locations include offices, restaurants, super markets, pharmacies etc. The table below depicts some of these locations:

Location Name Address City
Pegah Bookstore 5513 Yonge St. North York
Pars Bakery 6089 Yonge St. North York
Ali's Market 3040 Don Mills Rd North York
Arzon Supermarket 6111 Yonge St. North York
Khorak Supermarket 6125 Yonge St. North York
Pars Pharmacy 3251 Sheppard Ave. E. Scarborough
Arz Supermarket 1909 Lawrence Ave. E. Scarborough
Rami's Supermarket 1996 Lawrence Ave. E. Scarborough
Tavazo Dried Nuts 7345 Yonge St. Thornhill
Pars Foods Inc. 365 John st. Thornhill
Kish Restaurant 8136 Yonge St. Thornhill
Persia Meat 8763 Bayview Ave. Richmond Hill
Garni Bakery 9555 Yonge St., Unit 5 Richmond Hill
Golden Dollar (Super Talai) 9625 Yonge St. Richmond Hill
Haftsin Supermarket 26 Levendale Road Richmond Hill
Balout Supermarket Yonge & King Road, Slightly North of King (West side) Richmond Hill
Kabul Farm 255 Dundas St. W. #3 Mississauga
Nader Supermarket 48 Dundas St. W. Mississauga
Arya Supermarket 3050 Confederation Pkwy Mississauga
Friends Fine Food 1881 Yonge St., Unit 106 Toronto
Darvish Restaurant 508 Yonge St. Toronto
Little House of Kebob 357 Yonge St. Toronto

References
  1. OCNA Board
  2. Online Edition
  3. What's up Toronto Archived 2012-06-27 at the Wayback Machine
  4. Canadian Journalists' and Writers' Club Award Archived 2011-07-06 at the Wayback Machine Received June-07-2002
  5. Source: Statistics Canada Census 2006
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