SLIM-Nielsen Peoples Awards

SLIM-Nielsen Peoples Awards (Sinhala:ස්ලිම්-නීල්සන් ජනතා සම්මාන) is an award given to distinguished individuals involved with Sri Lanka's media brands and personalities each year. It is the joint work of Sri Lanka Institute of Marketing (SLIM) with Nielsen Company Lanka (Pvt) Ltd., Sri Lanka. The awards show is one of the most popular marketing program events in Sri Lanka.

SLIM-Nielsen Peoples Awards
Current: 13th SLIM-Nielsen Peoples Awards 2019
Trophy of the award
Awarded forExcellence in personalities and media brands
CountrySri Lanka
Presented bySri Lanka Institute of Marketing (SLIM)
Nielsen Company Lanka (Pvt) Ltd.
First awarded2006
Last awarded5 March 2019 (2019-03-05)
Websitepeoplesawards.lk

The awardees are chosen solely by people's votes, through research conducted by Nielsen Sri Lanka. The awards were first introduced in 2006 and continued without interruptions.[1]

History

Established in 2006[2] the concept was started by Nielsen Company. Awardees are chosen by vote, through comprehensive nationwide research.[3] The first survey spanned a period of one year. Randomly-selected males and females between the ages of 18 and 50 years were interviewed in all 25 districts.[4]

Awards

The awards are distributed across 45 different categories of media, marketing, banking, telecommunication, sports, drama and singing.[1] In 2018, Fashion Retail Brand and FMCG Retail Brand of the Year were added.[5]

Categories
  • People’s Brand of the Year
  • Durable Brand of the Year
  • Housing and Construction Brand of the Year
  • FMCG Brand of the Year
  • Personal Care Brand of the Year
  • Household Care Brand of the Year
  • Beverage Brand of the Year
  • Hot Beverage Brand of the Year
  • Food Brand of the Year
  • Service Brand Of The Year
  • Telecom Service Provider of the Year
  • Internet Service Provider of the Year
  • Banking Service Provider of the Year
  • Financial Service Provider of the Year
  • Life Insurance Service Provider of the Year
  • General Insurance Service Provider of the Year
  • Television Chanel of the Year
  • Radio Chanel of the Year
  • People's News Provider of the Year
  • News Paper of the Year
  • Advertisement of the Year
  • Film of the Year
  • Teledrama of the Year
  • Television Program of the Year
  • People's Song of the Year
  • Radio Program of the Year
  • Male and Female Singer of the Year
  • Actor and Actress of the Year
  • Sports Person of the Year
  • Tele-Drama Actor and Actress of the Year
  • Television Presenter of the Year
  • Radio Presenter of the Year
  • Fashion Retail Brand of the Year
  • FMCG Retail Brand of the Year
  • Youth Brand of the Year
  • Youth FMCG Brand of the Year
  • Youth Beverage Brand of the Year
  • Youth Food Brand of the Year
  • Youth Television Channel of the Year
  • Youth Radio Station of the Year
  • Youth Actor and Actress of the Year

Ceremonies
  • 2017 – The 11th Awards ceremony was held on 10 March 2017, at Waters Edge.[4]
  • 2018 – The 12th Awards ceremony was held on 9 March 2018, at Waters Edge.[3]

References
  1. "About People's Awards". Official Website. Retrieved 4 August 2018.
  2. "SLIM Nielsen Peoples' Awards celebrates 13 years". Daily News. Retrieved 4 August 2018.
  3. "SLIM Nielsen People's Awards on March 9". Daily Mirror. Retrieved 4 August 2018.
  4. "SLIM-Nielsen Peoples Awards 2017 for the eleventh consecutive year". The Island. Retrieved 4 August 2018.
  5. "The SLIM Nielsen Peoples Awards reveal the 'True Voice of Sri Lanka'". The Island. Retrieved 4 August 2018.
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