Russell Findlay

J. Russell Findlay (born May 4, 1965) is an American businessman, philanthropist and an advertising and marketing executive. He is currently the Global Chief Marketing Officer at Hiscox, an international specialist insurer[1] as well as a small business owner and a Managing Director of a non-profit organization.

Russell Findlay
Born (1965-05-04) May 4, 1965
Rochester, New York, US
Alma materSUNY Oswego (BS)
Xavier University (MBA)
Massachusetts Institute of Technology
OccupationMarketing, Advertising, small business entrepreneur, philanthropist
Years active1990-present
Board member ofAssociation of National Advertisers

Career

Russell Findlay is currently the Global Chief Marketing Officer at Hiscox, and was the first chief marketing officer in the history of Major League Soccer.[2][3][4] Prior to MLS, Findlay worked for PepsiCo alongside American Advertising Federation Hall of Fame inductee Alan Pottasch. He worked at PepsiCo under Chairmen Roger Enrico, Steven Reinemund and Indra Nooyi. While at PepsiCo, Findlay helped launch SoBe Mr. Green soft drink, Sierra Mist and Sierra Mist Free,[5] including helping produce a TV commercial putting soccer greats Freddy Adu and Pelé together for the first time.[6]

Findlay also launched Pepsi Max (North America) while at PepsiCo.[7] He was responsible for negotiating an on-air integrated marketing sponsorship deal with ABC's Duel (U.S. game show).[8][9][10]

Findlay started his career at Unilever as a territory sales rep before moving to new business innovation then into their brand marketing department at Lever House.

Memberships and Associations

Findlay serves on the following:

Honors and awards

He has earned two Effie Awards for effective advertising.,[15][16] several Financial Communication Society Awards including Best in Show, a Global Ace award,[17] the CMO Club Growth Award [18] the ANA's B2B Marketer of the Year [19] and was named as one of 2014's 30 most influential marketers in the world.[20] Findlay has served as a final round judge of the Effie Awards, the ANA's B2 awards, the BMA Global Ace Awards and the FCS Portfolio Awards [21]

In 2019, Findlay was awarded the FCS Jamie DePeau Leadership Award from the Financial Communications Society.[22][23] The objective of the Jamie DePeau Leadership award is to honor, every year, FCS members who, through personal and professional contributions to their communities, serve as living examples of the selfless, inspirational leadership that Jamie DePeau embodied during her career in financial services marketing.

Publications and Teaching

Additionally, Findlay has authored or has been featured or quoted in a number of publications including:

Books:

  • The Future of Marketing, by Nick Johnson,[24]
  • Target2000,[25]

Video:

  • The Association of National Advertisers, Advertising Education Foundation CMO series[26]

Podcasts:

  • CMO.com "In Financial Services, Storytelling is more important than ever"[27]

Print:

Findlay is a frequent guest lecturer at business schools. He has lectured and presented at Harvard Business School, Yale School of Management, Columbia Business School, the University of Pennsylvania's Wharton School of Business, Indiana University Bloomington's Kelley School of Business, SUNY Oswego and Skidmore College among others. He is also a frequent presenter at industry conferences on marketing and advertising topics.

Education

His undergraduate degree is in marketing from SUNY Oswego,[42] where he is on the board of their School of Business.[43] He also holds an MBA with a concentration in marketing and advertising from Xavier University, and a Financial Technology certificate from Massachusetts Institute of Technology.

Personal

Findlay is related to the advertising and media couple, New York Post editor Joseph Cookman and his wife Ladies Home Journal editor Mary Bass.

He also runs the Findlay Family Foundation, a non-profit 501c3 organization providing college scholarships to high school seniors from underprivileged school districts.

Findlay is also a US Soccer Referee.

References
  1. "Hiscox hires marketing veteran Russell Findlay as Head of US Marketing" (Press release). Hiscox Insurance.
  2. Thomaselli, Rich (2011-01-20). "Major League Soccer Taps Findlay as First CMO | News". AdAge. Retrieved 2018-06-11.
  3. "Webdenda". The New York Times. 14 February 2011.
  4. "J. Russell Findlay named CMO of MLS, SUM". MLSsoccer.com. 2011-01-20. Retrieved 2018-06-11.
  5. "Major League Soccer Taps Findlay as First CMO".
  7. "Findlay named chief marketing officer".
  8. "Duel (Series)". TV Tropes.
  9. ""DUEL," A NEW TOURNAMENT-STYLE GAME SHOW BASED ON SMARTS, SKILL AND STRATEGY, WILL PREMIERE WEEK OF DECEMBER 17 ON ABC : RealityWanted.com: Reality TV, Game Show, Talk Show, News - All Things Unscripted Social Network Casting Community". realitywanted.com.
  10. http://www.thefutoncritic.com/news/2008/03/13/duel-the-adrenaline-filled-head-to-head-competition-game-show-returns-to-abc-in-a-revamped-format-friday-april-4--26942/20080313abc01/
  11. "Board of Directors - Association of National Advertisers - ANA". www.ana.net.
  12. "Board of Directors - BMA New York City - ANA". www.marketing.org.
  13. "Sponsorship & Event Marketing - Committees - Events & Webinars - ANA". www.ana.net.
  14. https://asrcreviews.org/narb-panel-members/
  17. "2015 Global ACE Awards Winners - About - ANA". www.marketing.org.
  18. "2016 CMO Award Winners - The CMO Club". thecmoclub.com.
  19. https://www.b2awards.com/a/page/2020_B2_Winners
  20. "The Internationalist of the Year 2014: Russell Findlay, Hiscox Insurance".
  22. https://thefcs.org/fcs-awards/fcs-jamie-e-depeau-leadership-award/
  23. https://thefcs.org/news/jdp-award-winner-2019/
  24. Johnson, Nicholas (21 June 2015). "The Future of Marketing: Strategies from 15 Leading Brands on How Authenticity, Relevance, and Transparency Will Help You Survive the Age of the Customer". Pearson FT Press – via Amazon.
  25. Thissen, Carlene A.; Karolefski, John (28 January 1998). "Target 2000: The Rising Tide of TechnoMarketing". Retail Systems Consulting – via Amazon.
  26. AEF (17 May 2018). "Episode 4: AEF Industry Conversation with Russ Findlay" – via YouTube.
  27. "In Financial Services, Storytelling Is More Important Than Ever". www.cmo.com.
  28. Morgan, Blake. "Customer Experience Transformation: One CMO's Powerful Story".
  29. "7 Simple Steps to Expanding Overseas". 15 April 2016.
  30. "Uber's Name May Be Too Tarnished to Keep. Here's Why". 6 December 2017.
  31. "ANA/BMA16: A Business Insurance Company Embraces Risk".
  32. "In Its New Ad Campaign, Small-Business Insurer Hiscox Asks if America Has 'Lost Its Courage'".
  33. "Young CEOs Open Up About Their Failures".
  34. "Hiscox Takes a Risk With Revamped Insurance Branding - Chief Marketer". 9 June 2016.
  35. "VIEW FROM THE TOP".
  36. https://www.chiefmarketer.com/hiscox-debuts-barcode-campaign-to-target-small-businesses/
  38. "Quality Financial Media - Network - Events - Consulting - Directory - Analytics - Forum - Charity - Awards - Survey". www.qualityfinancialmedia.com.
  39. "Encourage Courage: 5 Questions With Hiscox CMO Russ Findlay". 13 October 2017.
  40. "If IWD Had a Hammer: 5 Questions With Hiscox CMO Russ Findlay". 8 March 2018.
  41. "Russell Findlay - Carrier Management". Carrier Management.
  42. SUNY Oswego#Notable alumni
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