Ron Berger (professor)

Ron Berger (born 1968) is an Israeli and British researcher in the area of international marketing and management focusing mainly on developing countries and B2B relations. He is the assistant dean at the College of Law and Business in Ramat Gan and is a professor at Sheffield Hallam University (Sheffield Business School) in the UK. He has published over 40 articles in the area on international business and management. His papers have won various prizes in leading conferences over the world.

Biography

Berger was born in Chicago, US, and considered himself as a global citizen, holding multiple nationalities. He lived in Holland for over seven years and in the UK (London) for over 5 years. Today he lives in Zoran, Israel, a provincial suburb, and is married and a father to three children.

Academic career

He is a graduate of The College of Management Academic Studies (1993) in the area of Marketing and Finance, an MBA from Huron University majoring in international business and finance[1] (1994), and a doctorate (Ph.D.) from City University Business School, UK (1998) majoring in International Business and Strategy. He has lectured at City University Business School, North London University, Westminster University, and The College of Business Administration among others. He presently the assistant dean at the College of Law and Business, a lecturer at the Interdisciplinary Center Herzliya, and is a full professor at Sheffield Hallam Business School in the UK. He has been asked to lecture globally such as Jiling University in China, South Western University of Finance and Economics in Chengdu, China, Oklahoma State University, among others. He is a reviewer in the Journal of Industrial Marketing Management and has published extensively in journals such as the Journal of World Business, British Journal of Management, Journal of Business Ethics, Management International Review, International Marketing Review, and the Journal of Psychology & Marketing.

Business career

Berger has managerial knowledge in financial institutions managing $700 million for high-net-worth individuals with Bank Leumi, Israel's second largest bank, owned an investment house named Sphere Portfolio Management (1995), managing around 700 million NIS that was sold in 2010 to Sigma Investment house, part of the And Bank Group,[2] and represented CAIB, the investment arm of Bank Austria in Israel through Gaon Holdings. Before that, he was the marketing manager of Carmel Wines in the UK for 6 years. From 2010 he is an advisor for small companies through the Ministry of Industry and Trade (MAOF). For two years he was a member of the Body Of Knowledge Working Group, Financial Standards Board, US, and was the chairman of the Ethics Committee of the Chartered Planning Board in Israel.

Public activities

From 2010 to 2015 he was a member of the Leadership Committee of the Israeli Wind assisting children in need.

Membership

1998 - Chartered Marketer and a member of the Institute of Marketing, UK (MCIM). 2015 - Member of the reviewer board of the Journal of Industrial Marketing and Management.

Selected publications
  • Silbiger, A., Berger, R. Barnes, B., and Douglas, R.W.S. (2016). "Improving Expatriation Success: The Roles of Regulatory Focus and Burnout", British Journal of Management, forthcoming.
  • Herstein, R., Drori, N., Berger, R., Barnes, B.R. (2015). "Anticounterfeiting Strategies and Their Influence on Attitudes of Different Counterfeit Consumer Types", Journal of Psychology and Marketing, 32(8):842–859.
  • Herstein, R., Drori, N., Berger, R., Barnes, B.R. (2015). “The Gap Between Theory and Practice in Private Branding Strategy Management: A Case of an Emerging Retail Chain”, International Marketing Review, forthcoming.
  • Berger, R; Silbiger, A., Herstein, R., and Barnes, B.R. (2015). “Can Guanxi be Created Between Western and Chinese Firms: Assessing Western Importers and Exporters to China on the GRX Scale”, Industrial Marketing Management, 47:166-174.
  • Berger, R; Silbiger. A., Herstein. R., and Barnes, B.R. (2015). "Analyzing Business-to-Business Relationships in an Arab Context", Journal of World Business, 50(3):454-464.
  • Berger, R., Choi, J.C., and Kim, J.B. (2011). "Responsible Leadership for Multinational Enterprises in Bottom of Pyramid Countries: The Knowledge of Local Managers", Journal of Business Ethics, 101:553-561.
  • Choi, C.J. and Berger, R. (2010). “Ethics of Celebrities and Their Increasing Influence in 21st Century Society", Journal of Business Ethics, 91:313-318.

References
  1. College of Law and Business
  2. "Sigma buys Sphere portfolio management business - Globes English". Globes.
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