Rodenstock GmbH

Rodenstock GmbH (German pronunciation: [ˈʁoːdn̩ʃtɔk]) is a German manufacturer of ophthalmic lenses and spectacle frames. The company, which was founded by Thuringian Josef Rodenstock in 1877, is headquartered in Munich. It has a worldwide workforce of approximately 4,900 and is represented in more than 80 countries with sales subsidiaries and distribution partners. Rodenstock maintains production sites for ophthalmic lenses at a total of 14 locations in 13 countries.

Rodenstock GmbH
TypeGmbH
IndustryOphthalmic optics
Founded1877
HeadquartersMunich, Germany
Key people
Anders Hedegaard (CEO), Roland Dimbath (COO), Marcus Desimoni (CFO)
Productsophthalmic lenses and frames
RevenueEUR 450 million (2019)
Number of employees
approx. 4,900 worldwide (January 2019)
Websitewww.rodenstock.com
Footnotes / references
24 November 2020

History

Founding years (1877–1920)

The company was founded in Würzburg (Germany) by Josef Rodenstock under the name Optisches Institut G. Rodenstock in 1877. In the beginning, the company produced barometers, ophthalmic lenses and -frames, scales, as well as various measuring instruments in its precision mechanics workshop. In 1880, Rodenstock developed his first patented products, the so-called Diaphragma lenses, and only two years later he already exported them to Austria, Switzerland, the Netherlands, Denmark, Italy and Russia. From 1883 onward, the company was based in Munich, and a grinding shop was established in Regen (Bavarian Forest) in 1898. In 1899, Rodenstock started producing the first sunglasses with UV protection. In 1886, he acquired the Rodenstock company grounds at Isartalstraße (today's Dreimühlenviertel); and when Josef's son Alexander Rodenstock joined the company in 1905, Rodenstock's entire production was moved to Munich.[1]

Rodenstock Optics Factory; around 1928

Entering camera lens- and defence production (1920–1953)

From the 1920s onward, Rodenstock launched the mass production of camera lenses for a large number of major camera manufacturers. As the result of pressure from the clients for these lenses, the company stopped the production of its own cameras. Between 1930 and 1939, Rodenstock established representatives and offices on all major markets worldwide.

Rodenstock eyewear model from the 1940s

During WWII, Rodenstock manufactured armaments such as binoculars and optical prisms for tanks. The company also continued to manufacture eyeglasses, as those were deemed of military importance and indispensable. After the war, Rodenstock once again focused on its core competences, particularly the fields of ophthalmic lenses and -frames.

Large-scale family-run German company (1953–2000)

Alexander Rodenstock's son Rolf Rodenstock took over the company in 1953, starting the rise of Rodenstock to a world-renowned major player in the optics industry. Since 1954, the company has increased its investment in public advertising in addition to ads in trade magazines for opticians and ophthalmologists.

In 1955, the company produced 5 million ophthalmic frames. Rodenstock continued to manufacture other optical devices, such as projection lenses for slide projectors (Splendar). In 1968, the company introduced the first photochromatic glasses in Europe, and from 1975 onwards, it produced the first plastic ophthalmic lenses in the world.

During the same time period between 1972 and 1983, the network of foreign sales corporations was further expanded. As early as in 1950/51, Rolf Rodenstock co-founded optical precision mechanics factory Industria Optica Rodenstock – Chile S.A; not as a subsidiary of Rodenstock in Germany, but rather as part of a private investment. Only later did Optische Werke G. Rodenstock KG gradually take over the Chilean manufacturer – it has been market leader in the field of ophthalmic lenses and -frames in Chile ever since. In 1983, Randolf Rodenstock joined the group of shareholders at Optische Werke G. Rodenstock as a personally liable partner (general partner), leading the company together with his father Rolf Rodenstock.

In 1989, Rodenstock shifted the majority of its Munich production capabilities to its newly established serial production facilities in Thailand and its production facilities in Ebersberg were moved to Malta. Between 1988 and 1989, revenues decreased by 10% from previously €700 million. 1991 saw the introduction of the R logo and trademark.

Rodenstock Splendar lenses from the1960s

Between 1995 and 1996, the company built a new production facility for prescription lenses in Klatovy (Czech Republic). In 2000, the business segments precision optics (production of lenses for analogue view cameras, a.o. the Sironar, Apo-Ronar, and Grandagon brands), enlargers (e.g. the Rodagon), and digital view cameras with high-resolution digital backs (e.g. the 1997 Apo-Sironar digital) were sold to Göttingen-based Linos AG.

Rodenstock GmbH (2000–2010)

In 2002, the remaining business segment Eyewear was transferred from Optische Werke G. Rodenstock into the newly founded corporation Rodenstock GmbH. Due to considerable business difficulties in the US, the company faced a severe crisis in 2003.[2] In the same year, investor group Permira bought into Rodenstock with a 49% share.[3] In 2004, Permira increased its ownership share to 85%, the Rodenstock family still held 10%, while the management held the remaining 5%.[4] Under Permira, comprehensive restructuring measures were implemented.[5]

In 2006, Permira sold its 85% share in Rodenstock to investment company Bridgepoint.[6] Bridgepoint thus owned 95% of Rodenstock. The management still held the remaining 5%. In the same year, the company began tapping new market segments for opticians with its ImpressionIST service terminal.

Since 2009, Rodenstock has offered portfolios for progressive lenses.

In June 2010, the German Federal Cartel Office imposed fines totalling €115m on the ZVA (German Association of Opticians and Optometrists) as well as several manufacturers of ophthalmic lenses as the result of illegal cartel agreements.[7]

Spectacles featuring the Rodenstock logo on the lens

Also in 2010 the now separate the precision-optics division, Rodenstock Precision Optics, owned by LINOS AG, was subsumed by Qioptiq group making Rodenstock Precision Optics a brand of Qioptiq.[8] These independent entities still operate with the same stylized "R" logo.

Rodenstock – to date

2012 saw the introduction of Eye Lens Technology[9] – a type of ophthalmic lens that considers astigatism adjustments as well as Listing's law for close proximity, enabling the manufacturer to calculate physiogically correct close-proximity refractive indices, thus taking full advantage of the spectacle wearer's eyesight.

After 126 years next to the river Isar, Rodenstock moved its headquarters to Elsenheimerstraße in the west of Munich city.[10]

In 2018, Rodenstock introduced the DNEye Pro technology to the market.[11]

2020 saw the introduction of B.I.G. VISION® FOR ALL, a new company philosophy. Rodenstock is measuring each eye based on thousands of data metrics. This data is then used for the production of biometric ophthalmic lenses.[12]

Current product portfolio

The company is currently dealing in the development, production and distribution of ophthalmic lenses and -frames, as well as sunglasses, sports eyewear, reading glasses, computer glasses, and driving glasses.

Rodenstock distributes these products via its own brand Rodenstock as well as license brand Porsche Design.

The company's range of products includes single vision lenses, progressive lenses, as well as tinted and photocromatic lenses. Furthermore, the company provides special products for antique lorgnettes, monocles, magnifying glasses, pince-nezes, or diving masks.

Production facilities

Rodenstock maintains production facilities at 14 locations in 13 countries. The company has around 4,900 employees worldwide.

Recognitions and design awards

Since 1964, more than 60 Eyewear models made by Rodenstock and Porsche Design won design awards such as the iF Product Design Award and the RedDot Award.[13][14] In 2012, video centration system ImpressionIST 3 was recognized with the iF Product Design Award by Industrie Forum Design Hannover.[15] In the field of optical lenses, Rodenstock won three Silmo d’Or Awards in 2012.[16]

The Rodenstock Perfection R8005 spectacle frame won the category „Special Mention for Outstanding Design Quality“ at the 2014 German Design Award.[17]

In 2020, the P‘8362 Porsche Design glasses won the iF Product Design Award by Industrie Forum Design Hannover.[18]

Rodenstock generations

Josef Rodenstock (1878–1905) On 1 January 1878, Josef Rodenstock (32), a peddler of self-designed measuring instruments and spectacle frames from Thuringia, began business operations together with his brother Michael of the company "G. Rodenstock" which had been founded in Würzburg in 1877.[1]

Alexander Rodenstock (1905–1953) Alexander Rodenstock joined the company at the age of 22 in 1905. He had given up his studies of physics and economics at the urging of his father and started to prepare to take over the management of the family company; he did so in 1919.

Rolf Rodenstock (1953–1990) Rolf Rodenstock had a diploma in general business, a doctorate and a professorship. He took over the helm of the family company from his father in 1953. He supervised the reconstruction of the company and Rodenstock's own "economic miracle" and was considered one of the most respected corporate personalities of the still young Federal Republic.

Randolf Rodenstock (1990–2003) Randolf Rodenstock joined the company in 1976 and initially managed the company together with his father following his study of physics at Munich University and a subsequent MBA at the INSEAD management school in Fontainebleau, France. He took over general responsibility for the company in 1990 and focused the company on the demands of increasing industrial globalization.[19]

Trivia

At the turn of the last century, Jose Rodenstock served as court optician of the German Emperor.[20] During WWI, Rodenstock produced the Robra gas mask glasses for the German army. Starting in the 1950s, in addition to product information, the company also used advertising to cultivate its image: Rodenstock was the first in the business to hire internationally renowned stars such as Brigitte Bardot, Carl Möhner, Curd Jürgens, Gina Lollobrigida, Hildegard Knef, Senta Berger, Toni Sailer or Roy Black as testimonials.[21]

In the 1990s, Rodenstock was the first company to introduce the guarantee promise for ophthalmic lenses.

References
  1. Reder, Dirk Alexander (2003). AugenBlicke: die Geschichte der Optischen Werke G. Rodenstock. Roeseling, Severin. München: Piper. ISBN 3-492-04482-4. OCLC 55018013.
  2. Brüning, Franziska (12 June 2012). "Der Name der Brille – Das Familienunternehmen Rodenstock stand seit dem 19. Jahrhundert für hochwertige Gläser". Süddeutsche Zeitung.
  3. magazin, manager. "Kein Börsengang: Rodenstock vor Verkauf - manager magazin - Unternehmen". manager-magazin.de (in German). Retrieved 2020-12-15.
  4. Schulz, Michael; Löhr, Michael (2020-12-01). ""Niemals geht man so ganz"". Psychiatrische Pflege. 5 (6): 5–5. doi:10.1024/2297-6965/a000323. ISSN 2297-6965.
  5. magazin, manager. "Rodenstock: Manchmal geht man so ganz - manager magazin - Unternehmen". manager-magazin.de (in German). Retrieved 2020-12-15.
  6. "Brillenhersteller: Permira verkauft Rodenstock wieder". handelsblatt.com (in German). Retrieved 2020-12-15.
  7. "Bundeskartellamt - Homepage - 115 Mio. Euro Geldbuße gegen Brillenglashersteller". bundeskartellamt.de. Retrieved 2020-12-15.
  8. http://www.rodenstock-photo.com/en/main/company/
  9. Bolar, Alim (2013-01-07). "Eye Lens Technology - Lenses of the Future: Rodenstock | VisionPlus Magazine". Retrieved 2020-12-15.
  10. "Rodenstock zieht nach Laim". tz.de (in German). 2010-09-08. Retrieved 2020-12-15.
  11. "Der Durchbruch in der Augenoptik. | Sattler und Sattler GmbH" (in German). Retrieved 2020-12-15.
  12. "Rodenstock big vision for all". 2020europe.com. Retrieved 2020-12-15.
  13. "Rodenstock". iF WORLD DESIGN GUIDE. Retrieved 2020-12-15.
  14. "Red Dot Design Award". red-dot.org. Retrieved 2020-12-15.
  15. "ImpressionIST 4". iF WORLD DESIGN GUIDE. Retrieved 2020-12-15.
  16. "Rodenstock: Bestnoten für Servicequalität | EURO FOCUS Netnews". euro-focus.de (in German). Retrieved 2020-12-15.
  17. "Rodenstock: German Design Award 2014 | EURO FOCUS Netnews". euro-focus.de (in German). Retrieved 2020-12-15.
  18. "Liquid Titanium". iF WORLD DESIGN GUIDE. Retrieved 2020-12-15.
  19. "Rodenstock generations". Rodenstock B2C. 2014-07-28. Retrieved 2020-12-15.
  20. Berlin und die Berliner. Paderborn. ISBN 978-3-86403-088-8. OCLC 962094402.
  21. "Index". Rodenstock History. 2014-07-28. Retrieved 2020-12-15.
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