Rockford-Montgomery Labs

Rockford-Montgomery Labs, Inc. is a distribution and marketing company based in Athens, Georgia, United States. The company has created a line of over the counter pharmaceutical products under its 360 OTC brand. As of 2010 the product is no longer sold.

360 OTC

Rockford-Montgomery Labs, Inc. distributed the 360 OTC (over-the-counter) branded line of pharmaceutical products. Its product line consists of 360 OTC Extra Strength Pain Relief and 360 OTC Ignite Maximum Strength, an alertness-aid; the products were available in CVS/pharmacy, Walgreens and Meijer retail stores until around 2010.

Sponsorship and advertising

On February 18, 2007, Rockford-Montgomery Labs launched the first-ever SKYSCREEN Airship blimp with a 30 ft x 70 ft full-motion LED display.[1]

In spring 2007, Rockford-Montgomery Labs, Inc. was the primary sponsor of the #36 Bill Davis Racing Toyota driven by Jeremy Mayfield in NASCAR's NEXTEL Cup Series. He was later replaced by Mike Skinner and Johnny Benson mid-season.

360 OTC was the official sponsor of World Wrestling Entertainment's WrestleMania 23. However, WWE alleged in a lawsuit that this sponsorship went unpaid.[2]

In April 2008 Bill Davis Racing sued Rockford-Montgomery Labs for only paying $25,000 of the $4 million it owed the team for sponsorship.[3]

The company also signed on to sponsor the World of Outlaws Late Model Series and a name change was announced, but the renaming was quickly rescinded as DIRT Motorsports, owner of the World of Outlaws, also alleged in a lawsuit that Rockford-Montgomery failed to make the agreed sponsorship payments.[4]

References
  2. Vassallo, Colin. WWE sues 360 OTC, last year's WrestleMania sponsor, Wrestling Online, January 19, 2008, Retrieved 2010-8-09
  3. Pockrass, Bob. Bill Davis Racing sues sponsor 360 OTC for non-payment, Scene Daily, April 9, 2008, Retrieved 2010-08-09
  4. Remember 360 OTC? getting sued again, Athens Banner-Herald, January 26, 2008, Retrieved 2010-08-09
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