Rock the Kasbah

Rock the Kasbah is an annual gala fundraiser co-hosted by Sir Richard Branson and his mother Eve Branson. Funds raised go to Richard Branson's Virgin Unite foundation and also to the Eve Branson Foundation.[1]

For the 2015 film, see Rock the Kasbah (film). For the song by the Clash, see Rock the Casbah.
Rock the Kasbah
FounderTim Souris
FocusVirgin Unite
The Eve Branson Foundation
Key people
Richard Branson
Eve Branson
Tim Souris
Websitewww.rockthekasbah.com

The first Rock the Kasbah event was held on July 2, 2007 at the Hollywood Roosevelt Hotel in Los Angeles, California.[2] Richard Branson attended the event in formal Moroccan wear and arrived at the event by way of horseback.[3] Branson described the first Rock the Kasbah event as "one of the best parties I've ever been to"[4] and musical guest Jewel performed.[5] Funds raised at this event, via ticket sales and live and silent auctions, went to help build schools in the Atlas Mountains of Morocco, as well as three villages near Kasbah Tamadot.[6] Celebrity guests included Buzz Aldrin and Rachel Hunter.[7]

The 2008 Rock the Kasbah event was also held at the Hollywood Roosevelt Hotel on October 23 in Los Angeles, California.[8] Celebrity guests at that year's gala included Salma Hayek and Charlize Theron.[9] While at the event, Theron said that Richard Branson "is an incredibly compassionate human being and is coming up with really innovative ways, under this umbrella of this foundation that he has, to really give back." Also in attendance were Neve Campbell and Natalie Imbruglia.[10] Richard Branson was unable to attend the 2008 event due to being at sea in an attempt to set a transatlantic sailing record.[11]

In 2009, Rock the Kasbah was held at Vibiana on October 26 in Los Angeles, California, with a mix of Moroccan and Hollywood theme.[12] Gavin Rossdale performed[13] and some of the celebrities in attendance were Paula Abdul, Lindsay Lohan, Sharon Stone, and Estelle.[14]

The 2010 event took place on November 11 at the Dorothy Chandler Pavilion in Los Angeles, California, with the goal to raise at minimum $500,000.[15] At the event, Colbie Caillat and Common performed together on stage. Sam Branson, son of Richard Branson, also performed at the event with his band Delilah.[16] Items up for auction included a 7-night stay on Branson's own Necker Island,[17] and a Triumph Daytona 675 World Supersport motorcycle.[18] Celebrity guests included Jennifer Love Hewitt, Justin Long, and musician Yoshiki.[19]

The fifth annual Rock the Kasbah event took place on November 16, 2011 and was held at Boulevard3 in Los Angeles, California. Performers playing at the 2011 Rock the Kasbah event included O.A.R., the Pussycat Dolls, and Mary J. Blige. Celebrities in attendance included Richard Branson and his mother, Eve Branson, Paris Hilton, Geena Davis, Stan Lee, will.i.am, and others. Items up for bid during the live auction included the opportunity to name a Virgin America airplane, a trip to meet Ben and Jerry and create a Ben and Jerry's ice cream flavor, an opportunity to swim with the sharks and Richard Branson, and more.[20] Prior to the event, on 1 November 2011, a full-page ad on the back cover of Daily Variety magazine listed over 50 logos of the apparent partners in this event, including Virgin America, Virgin Atlantic, Virgin Galactic, Livestream, Tiffany & Co., Harry Winston, Gilt, Charitybuzz, and many others.[21] Rock the Kasbah 2011 was broadcast live (for the first time) on Livestream.com, an internet streaming channel.[22]

References
  1. "Rock the Kasbah". Retrieved 20 October 2011.
  2. "Virgin Unite's July 2nd "Rock the Kasbah" Benefit To Honor Eve Branson". Splash Magazines. Retrieved 20 October 2011.
  3. Mark Sachs (April 24, 2010). "My Favorite Weekend: Richard Branson". Los Angeles Times. Retrieved 20 October 2011.
  4. Tim Saunders (October 23, 2008). "Richard Branson's Rock the Kasbah Event Tonight". Look to the Stars. Retrieved 20 October 2011.
  5. "Virgin Unite's July 2nd "Rock the Kasbah" Benefit To Honor Eve Branson". Splash Magazines. Retrieved 20 October 2011.
  6. "Harvardwood Heads To...Hollywood Charity Event: TO ROCK THE KASBAH with Sir Richard Branson, Jewel". Harvardwood. Retrieved 20 October 2011.
  7. Tim Saunders (October 23, 2008). "Richard Branson's Rock The Kasbah Event Tonight". Look to the Stars. Retrieved 20 October 2011.
  8. Tim Saunders (October 23, 2008). "Richard Branson's Rock The Kasbah Event Tonight". Look to the Stars. Retrieved 20 October 2011.
  9. "Charlize and Salma Rock the Kasbah For Charity". Sugar Inc. Retrieved 20 October 2011.
  10. "Charlize Theron for Richard Branson". Celeb News. Grab Networks. Retrieved 20 October 2011.
  11. Tim Saunders (October 23, 2008). "Richard Branson's Rock The Kasbah Event Tonight". Look to the Stars. Retrieved 20 October 2011.
  12. "Celebrities Attend Sir Richard Branson's 'Rock The Kasbah'". I'm Not Obsessed. October 27, 2009. Retrieved 20 October 2011.
  13. "Gavin Rossdale: Rock The Kasbah". Bush Music Fans. Retrieved 20 October 2011.
  14. "Rock the Kasbah Gala". Red Carpet Fashion Awards. October 27, 2009. Retrieved 20 October 2011.
  15. Jo P. (November 10, 2010). "No One Rocks the Kasbah Like Richard Branson". Tonic. Retrieved 20 October 2011.
  16. "4th Annual "Rock The Kasbah" Fundraising Event Arrivals". Maximo TV. November 12, 2010. Retrieved 20 October 2011.
  17. Jo. P (November 10, 2010). "No One Rocks the Kasbah Like Richard Branson". Tonic. Retrieved 20 October 2011.
  18. "Parkingo Triumph at Rock the Kasbah with Virgin Unite". worldsbk.com. November 10, 2010. Retrieved 20 October 2011.
  19. "4th Annual "Rock The Kasbah" Fundraising Event Arrivals". Maximo TV. November 12, 2010. Retrieved 20 October 2011.
  20. "Rock the Kasbah 2011". livestream.com. Retrieved 5 December 2011.
  21. "Rock the Kasbah advertisement". Daily Variety. 11/01/2011. Check date values in: |date= (help)
  22. "Rock the Kasbah 2011". livestream.com. Retrieved 5 December 2011.
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