Rhapsody (magazine)

Rhapsody was one of United Airlines' monthly in-flight magazines, along with Hemispheres. It was directed toward luxury consumers, being available in United's lounges and first- and business-class cabins.[1][3][4][2][8] The magazine was published by Ink and headquartered in Brooklyn, New York.[1][2]

Rhapsody
CategoriesInflight[1][2]
FrequencyMonthly[3]
Circulation2 million[4][5]
First issueNovember 2013 (2013-11)[1]
Final issueJune 2018 (2018-06)[6]
CompanyInk (for United Airlines)[1][7]
Based inBrooklyn, New York[1][2]
Websitewww.unitedmags.com

Rhapsody began publishing in November 2013 and was a self-proclaimed "luxury lifestyle and literary magazine."[1][9] As of 2016, its readers' average net worth was $2,775,000 and household income was $380,700.[10] Typical issues of the magazine contained profiles of celebrities (the main cover feature); coverage of the facets of a luxury lifestyle, such as fine dining, fashion, and hotels; and travel essays and other features, often written by notable writers such as Joyce Carol Oates, Anthony Doerr, Rick Moody, Amy Bloom, and Emma Straub.[3][4][2][9][8] Monthly readership was about 2 million.[4][5]

United ceased publication[11] of Rhapsody in June 2018, with the last issue bearing a Summer 2018 date.[12] The airline stated that it planned to incorporate the most popular elements of Rhapsody into its regular inflight magazine Hemispheres.[11]

Awards
  • Society of Publication Designers Awards, 2014: Silver Award for Photo Story, "In the Name of the Father"[13][14]
  • Content Marketing Awards, 2014: Gold Award for Best Design - New Publication and Bronze Award for Best New Publication[13][15]
  • Content Council Pearl Awards, 2015: Gold Award for Best Use of Photography[7][13]
  • Eddie and Ozzie Awards, 2016: Best Feature Design - Custom (more than six issues),[16] Best Use of Illustration - Custom,[17] and Best Series of Articles - Custom[18][13]

References
  1. "About Us". United Airlines Magazines. 2010-03-29. Retrieved 2018-01-03.
  2. Alter, Alexandra (2015-05-03). "Rhapsody, a Lofty Literary Journal, Perused at 39,000 Feet". The New York Times. ISSN 0362-4331. Retrieved 2018-01-03.
  3. "Rhapsody — Ink eMagazines". ink-live.com. Retrieved 2018-01-03.
  4. "How United Airlines' Uses 'Rhapsody' to Entice First-Class Passengers - Quietly Blog". Quietly Blog. 2015-12-18. Retrieved 2018-01-03.
  5. "Ink - Rhapsody Media Kit - Page 3". view.publitas.com. Retrieved 2018-01-03.
  6. "404 | Ink Global".
  7. "The Content Council Pearl Award Winners 2015" (PDF). Pearl Award Winners: 3. 2015.
  8. Mangan, Lucy (2015-05-04). "The in-flight magazine with serious literary aspirations". The Guardian. ISSN 0261-3077. Retrieved 2018-01-03.
  9. "United's Rhapsody Magazine Takes Content Marketing to New Heights". The Content Strategist. 2015-05-07. Retrieved 2018-01-03.
  10. "Ink - Rhapsody Media Kit - Page 5". view.publitas.com. Retrieved 2018-01-03.
  11. Cerchiai, Alyssa (2018-06-22). "United Axes First-Class In-Flight Magazine, Rhapsody". The Points Guy. Retrieved 2019-01-06.
  12. "Rhapsody".
  13. "Ink - Rhapsody Media Kit - Page 7". view.publitas.com. Retrieved 2018-01-03.
  14. "The SPD 50 Gold and Silver Medal Winners". SPD.ORG: Grids. Retrieved 2018-01-03.
  15. "Content Marketing Awards 2014 Winners List" (PDF). Content Marketing Awards Winner List: 19, 22. 2014.
  16. "2016 Folio: Ozzie Awards Winners - Page 3 of 12 - Folio". Folio. Retrieved 2018-01-03.
  17. "2016 Folio: Ozzie Awards Winners - Page 9 of 12 - Folio". Folio. Retrieved 2018-01-03.
  18. "2016 Folio: Eddie Award Winners - Folio". Folio. Retrieved 2018-01-03.
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