Regatta (clothing)

Regatta Great Outdoors is a British outdoor lifestyle clothing, footwear and equipment brand. It is a family-owned business established in 1981 in Manchester, where it’s head office is located still.[1]

Regatta
Founded1981 in Manchester, England
HeadquartersRegatta Ltd
Risol House
Mercury Way
Urmston
Manchester
M41 7RR
Key people
Lionel Black (founder)
Keith Black (CEO)
Graham Rickard (managing director)
Joanne Black (buying director)
ProductsOutdoor and leisure clothing company
OwnerThe Black family
Number of employees
1986
Websitewww.regatta.com

Products

Regatta's product line includes waterproof and breathable jackets, fleeces, trousers, footwear and camping equipment for men, women and children. Product innovations include their heated jacket range[2] which featured on This Morning in 2019.[3]

Structure


As of January 2021 there are 1986 employees at the group working across 14 different countries.[4]

Keith Black CEO, Regatta Group
Joanne Black Managing Director, Countryside and Hawkside
Joanne Black Buying Director, Craghoppers Ltd
Graham Rickard Managing Director, Regatta Ltd

Regatta bought the Hawkshead outdoor clothing stores in 2010.[5][6]

Awards

The company has been awarded the Queen's Award for Enterprise: International Trade on two separate occasions (2012 and 2013) due to its international growth.[7]

Charity Work

The brand became part of the EOCA in 2019, helping to support vital conservation efforts and projects across Europe and the rest of the world.[8]


In 2019 Regatta proudly announced it was the official sponsor for The Alzheimer’s Society’s flagship fundraising event - Memory Walk.[9]


Regatta also partnered with well known animal charity in 2020. The brand created a specially curated collection of walking and dog products, with £30,000 +VAT going to the charity.[10]

Partnerships

The brand launched their first licensed partnership with Hasbro’s Peppa Pig. The range includes waterproof jackets, puddlesuits, wellies, fleeces and much more. The new collection will debut in Spring 2021 and promote young children getting outdoors.[11]

Celebrity Ambassadors

Regatta have a variety of celebrity ambassadors over the years including Vogue Williams in 2016 and Alesha Dixon in 2018.[12]


Kimberley Walsh is the current ambassador for the brand, launching a collection of jackets and fleece in 2019. She is currently on her 4th season with the brand - after two winter and two summer seasons.[13]

References
  1. "About Regatta Great Outdoors Outdoor Adventure Clothing | Regatta | Regatta - Great Outdoors". Regatta. Retrieved 25 January 2021.
  2. Dore, Rebecca (17 October 2020). "Regatta is now selling battery-powered heated jackets". EVOKE.ie. Retrieved 25 January 2021.
  3. "See the best high street faux fur as Schofe does Blue Steel". ITV. Retrieved 25 January 2021.
  4. "Regatta Group". www.regattacareers.co.uk. Retrieved 25 January 2021.
  5. News, Manchester Evening (20 April 2010). "Regatta saves Hawkshead". Manchester Evening News.
  6. "Herenkleding". Friday, February 14, 2020
  7. "Regatta, Dare 2B Ltd". The Queen's Awards for Enterprise Magazine. Retrieved 12 August 2015.
  8. "EOCA Celebrates a Record Number of New Members, Supporting Conservation Together". The Outdoor Industries Association. 1 October 2019. Retrieved 25 January 2021.
  9. Park, Dalton (11 September 2019). "REGATTA | Official Sponsor for Memory Walk". Dalton Park. Retrieved 25 January 2021.
  10. "Regatta Great Outdoors". www.battersea.org.uk. 30 January 2020. Retrieved 25 January 2021.
  11. "Hasbro Teams with Regatta for Peppa Pig Outerwear, Accessories • The Toy Book". The Toy Book. 6 July 2020. Retrieved 25 January 2021.
  12. "Alesha Dixon announces collaboration with Regatta Great Outdoors". www.diarydirectory.com. Retrieved 25 January 2021.
  13. "News | The Media Eye". www.themediaeye.com. Retrieved 25 January 2021.
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