Red Scarf British life handbook

Red Scarf British life handbook (Chinese name 红领巾英国生活指南）is a platform launched by Red Scarf Limited company. The Red Scarf British life handbook is a website about how Chinese people live in the UK.[1]

The company name came from ‘Honglingjin' in Chinese Pinyin, which is a symbol of the young students in primary and middle school in China since 1949.[2] The company was created by Pauline Guo in 2012. The British Red Scarf provides information on shopping, food, travelling, lifestyle and tips.[2]

Shopping

The website is a guide for popular British supermarkets such as Sainsbury, Tesco, M&S and Asda.[3]

Food

The categories of the food handbook on the platform is integrated, which can be divided into breakfast, lunch, and dinner recommendation. It also has frozen food, fruits & vegetables, condiments and snacks suggestion. Seasonal food map is another classified field from the main website.[2]

Travelling

The travel topic includes travel destination suggestions, visa application, hotels and the local cultural introduction. From the Red Scarf official Weibo, there are more than 20 thousand articles linked about travelling which could be seen as an E-travel agency.[4]

Lifestyle & tips

Overseas lifestyle and advice are Red Scarf British handbook’s another feature for Chinese students who will are getting ready to study in the UK. In 2017, the Red Scarf official website launched a preparation guide named the ‘2017 British Red Scarf life guide report’. The life handbook is composed of 7 chapters, which are preparation, residential, section, life, financial, journal, and safety chapter. Through the brief guide pieces of information, these tips basically contain all the common living knowledge that every Chinese student needed to know in the English life.[4]

Improvements

With four years hard working, currently, the company is aimed to refine the basic articles switch to search and browse for more useful pieces of information which enable people easier to find from the digital marketing aspects.[5] Customers only need to click on a few simple words, the system will search through the intelligent terms automatically. With the popularity of smartphones and the flourishing of social networks, in the past two years, the Red Scarf platform has increasingly focused their business on the related apps, such as WeChat or Weibo. In terms of digital marketing, the Red Scarf British handbook is not only a helper which improve the overseas Chinese students have a more interesting life in the UK, but also the middleman which create a link between the average students and merchants, through the media advertising style.

References
  1. "红领巾英国生活消费指南- eGouz上网导航". www.egouz.com. Retrieved 11 March 2018.
  2. "About us — RED SCARF | 你好，我是红领巾委员". www.honglingjin.co.uk (in Chinese). honglingjin.
  3. "红领巾英国生活手册上线啦：你的英国生活我全包了！". www.sohu.com. 25 August 2017. Retrieved 11 March 2018.
  4. "Sina Visitor System". www.weibo.com. sina. Retrieved 11 March 2018.
  5. "英国红领巾网站最新版正式试运营 — RED SCARF | 你好，我是红领巾委员". www.honglingjin.co.uk (in Chinese). Retrieved 11 March 2018.
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