Rebel Foods

Rebel Foods is an Indian online restaurant company which operates 11 cloud kitchen brands including Faasos, Behrouz Biryani, Oven Story and Mandarin Oak. It is the largest cloud kitchen restaurant chain in India,[7] with more than 300 cloud kitchens, as of February 2020.[8] The company was founded in 2011 as a physical restaurant chain with online ordering facility; it became a cloud kitchen-only business in 2015.[9]

Rebel Foods
TypePrivate
Industry
Founded2011
FoundersJaydeep Barman, Kallol Banerjee[1][2]
Headquarters
Mumbai, Maharashtra
,
India[3]
Area served
India, Malaysia, Bangladesh, Singapore, Indonesia,[4] United Arab Emirates,[5] United Kingdom[6]
Brands11
Number of employees
6000+ (2020[6])
Websiterebelfoods.co

Among the company's investors are Sequoia Capital, Coatue Management, Goldman Sachs, Gojek and Travis Kalanick.[10][11][12] According to a report in Bloomberg, the company was valued at US$535 million in 2019.[10] After Series E round of funding in 2020, the company's valuation was reported to have increased to US$820 million.[13]

In December 2020, Rebel Foods entered a partnership with American fast food restaurant chain Wendy's, under which it will start and operate 250 cloud kitchens for the latter in India.[14][15]

References
  1. "Rebel Foods targets $1 billion valuation". The Times of India. Retrieved 17 June 2020.
  2. "'Rebel' with a cause: Faasos' parent sets sights on overseas market". Business Standard. Retrieved 17 June 2020.
  3. "Rebel Foods CEO on restaurant's move from a QSR to multi-brand internet biz". Business Standard.
  4. "Mengenal Rebel Food, Layanan Food on Demand dari India yang Digandeng Gojek". Solopos.com (in Indonesian). Retrieved 17 June 2020.
  5. "City duo brings Mum-based cloud kitchen chain to Kol". The Times of India. Retrieved 17 June 2020.
  6. "How Jaydeep Barman of Rebel Foods found his mojo in the mountains". Mint. Retrieved 7 December 2020.
  7. "Rebel Foods to expand beyond cooked meal brands, brews a new food kits plan". The Economic Times. Retrieved 17 June 2020.
  8. "How Rebel Foods, owner of Faasos and Behrouz Biryani, is ramping up offerings". The Financial Express. Retrieved 17 June 2020.
  9. "How cloud kitchens are helping Faasos survive the foodtech bloodbath". The Economic Times. Retrieved 17 June 2020.
  10. "Ex-McKinsey Consultant Turns Failed Restaurant Into $535 Million Startup". Bloomberg. Retrieved 17 June 2020.
  11. "Uber Ex-CEO Kalanick Grabs Slice of India's Cloud Kitchen Arena". Bloomberg. Retrieved 17 June 2020.
  12. "Sequoia India leads fresh investment in Faasos parent Rebel Foods". VCCircle. Retrieved 17 June 2020.
  13. Upadhyay, Harsh; Tyagi, Gaurav (30 July 2020). "Rebel Foods' valuation soars to $820 Mn with latest tranche from Coatue". Entrackr. Retrieved 11 December 2020.
  14. "Wendy's partners with Rebel Foods to open 250 cloud kitchens in India". Economic Times. Retrieved 7 December 2020.
  15. "Wendy's is placing a much bigger bet on India". CNN. Retrieved 7 December 2020.
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