Rebel (company)

rebel is an Australian sport equipment and related apparel chain.

Rebel Sport Limited
rebel
IndustryRetail
Founded1985 (1985) in Sydney
HeadquartersRhodes, New South Wales,
Sydney
,
Australia
Area served
Australia
ProductsSporting goods, leisure goods, sport apparel & footwear
OwnerJames Donnellan

Super Retail Group Limited

In Australia, Rebel Group Limited was taken over by Super Retail Group in 2011.[1] The company stocks a number of well known international brands including, Under Armour, Asics, Adidas, and Nike. As a group, Rebel Sport (aka rebel[2]) has more than 150 stores across Australia, and employ[3] over 4,500 employees.[4] In 2012, Rebel Sport dropped the word "sport" from its name and adopted a new logo and black and yellow branding.[5]

Archer Capital

Archer Capital acquired Amart Sports in 2004.[1] Amart was a big format sports store headquartered in Queensland. Archer Capital also merged its acquisitions of South Australian-based Rowe & Jarman, smaller format stores doing business in Western Australia, South Australia, Northern Territory, Victoria and Tasmania to complement Amart Sports. Rowe & Jarman became known as Amart Sports.[1][6][7] In 2007, the private equity firm acquired Rebel Sports and consolidated its sports retail businesses into it.[1] In 2011, Amart Sports was acquired by Super Retail Group. In 2017, the Amart Sports brand was discontinued and merged into the Rebel Sport brand.[8][9][10][11] The merger was designed to allow a focus on a single sporting goods brand and reduce costs.

Media

On 25 November 2015, rebel signed on as Women's Big Bash League's naming rights sponsor.[12] rebel will also become the official online retail store of Cricket Australia.

References
  1. "Super Retail buys Rebel Group for $610m". The Australian.
  2. "rebel | Sports Shoes | Footwear, Clothing and Fitness Accessories". rebelsport.com.au. Retrieved 29 September 2020.
  3. "Rebel - Careers". careers.superretailgroup.com.au. Retrieved 29 September 2020.
  4. "About Us – rebel". rebelsport.com.au. Retrieved 29 September 2020.
  5. "Rebel rebrands to black and yellow to tackle premium market". Marketing Magazine. 3 December 2012. Archived from the original on 16 January 2019. Retrieved 16 January 2019.
  6. "Harvey staying out of the buy-out reveals much about Archer's shot at Rebel". The Age. Retrieved 28 February 2016.
  7. Speedy, Blair (18 October 2011). "Super Retail looks to expand after Rebel buy". The Australian. Retrieved 28 February 2016.
  8. "Rebel - Super Retail Group". www.superretailgroup.com.au. Retrieved 29 September 2020.
  9. "Super Retail gives Amart Sports the boot as Amazon looms". Australian Financial Review. 24 July 2017. Retrieved 29 September 2020.
  10. "'The Amart Sports brand has been a strong performer'". NewsComAu. 25 July 2017. Retrieved 29 September 2020.
  11. "The end of Amart Sports". www.couriermail.com.au. 25 July 2017. Retrieved 29 September 2020.
  12. "rebel throws support behind Women's BBL". bigbash.com.au. Retrieved 28 February 2016.
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