ReachLocal

ReachLocal, Inc. (ReachLocal) is an online marketing and advertising provider for small, medium, and large businesses, advertising to consumers in local markets. It provides Internet and mobile Internet marketing to business clients in the United States, Europe, Asia and Australia.[3][4] As of Q1 17, it is now a division of Gannett.[1]

ReachLocal
TypeDivision[1]
IndustryOnline marketing
Founded2003
HeadquartersWoodland Hills, California,
United States
Area served
North America
Europe
Asia
Australia
New Zealand
Revenue$514.07 million (As of 2013)[2]
ParentGannett Company

History

ReachLocal was founded in 2003 by Zorik Gordon, Nathan Hanks, Michael Kline, Robert Wright, and Robert "Rick" Spitz,[4] with headquarters in Woodland Hills, California and operations in four global regions.

ReachLocal has over 1,300 employees across 68 offices[5] located in the United States, Australia, Brazil, Canada, Mexico, Germany, the Netherlands, New Zealand, Singapore, Austria, India, Belgium, and Japan.[6] As of February 2016, the company has more than 17,000 active clients.[7] ReachLocal operated in the United Kingdom until December 2015 when they entered Administration. Fat Media purchased the UK assets, customer contracts and goodwill from ReachLocal UK Ltd.[8]

ReachLocal's first product was a search engine advertising service[9] called ReachSearch. This technology places businesses’ advertisements on multiple search engines, including Google, Yahoo! and Bing.[10] ReachLocal has since introduced a range of digital marketing products, including ReachEdge, its award-winning lead conversion software.[11]

In 2010, ReachLocal launched its initial public offering (IPO).[12] Before the company's IPO, ReachLocal was venture-backed by VantagePoint Venture Partners, Rho Ventures and Galleon Special Opportunities Partners Fund LP.[13]

In April 2014, ReachLocal appointed B2B and information services veteran leader Sharon Rowlands as Chief Executive Officer and member of its board of directors, replacing interim CEO David Carlick.[14]

In June 2016, the company was acquired by Gannett Co. for about $156 million.[15]

In January 2019, Gannett named Kevin Gentzel, who became the media company's first chief revenue officer in 2015, as president of USA TODAY Network Marketing Solutions[16] when Sharon Rowlands was appointed the CEO of Web.com.[17]

Services

In addition to search engine marketing, ReachLocal provides other online marketing for their clients. In 2005, the company launched ReachSearch, a search engine advertising product designed to attract more leads from consumers. The product achieves this by placing text advertisements on leading search engines and directories.[18]

In 2009, ReachLocal introduced ReachDisplay, an online display advertising service that places banner advertisements on premium websites. The following year, the company built ReachCast, a web marketing service, and launched a site retargeting product called ReachRemarketing in 2011.[19]

ReachRetargeting was launched in 2012 and combined the site retargeting technology of ReachRemarketing with a new feature set that also included search retargeting. This was followed by the launch of award-winning website and lead management system ReachEdge in 2013. Within six months, ReachEdge had launched over 1000 client websites.[20] In 2014, ReachLocal introduced a search engine optimization service, ReachSEO.[9] In 2015, ReachLocal launched ReachListings, for local listings management.[21] In 2016, ReachLocal launched ReachSocial Ads,[22] a Facebook advertising solution, and enhanced their SEO solution, ReachSEO.[23]

Technology

ReachLocal has developed a proprietary technology platform to serve their customers.[4][24] The company has also developed various technologies to assist their clients in publishing their campaigns and tracking, optimizing and reporting results for a variety of their services.[25] In September 2012, the company released the first ReachLocal mobile application, which provides real-time lead notifications and reports to their clients,[26] followed by the ReachEdge app in 2013. Both applications are available for Apple iOS and Android.[27][28]

ReachEdge, the company's marketing automation platform released in 2013, provides clients with a list of leads, sources, actions needed, performance and reports. The platform consists of a website, lead management software and the aforementioned mobile application.[28]

In February 2014, ReachLocal released LigerMobile, an open source framework that assists in the development of hybrid apps.[28][29]

References
  1. http://investors.gannett.com/press-release/gannett-reports-first-quarter-2017-results-operations
  2. "RLOC Key Statistics | ReachLocal, Inc Stock - Yahoo! Finance". Finance.yahoo.com. Retrieved 2014-02-21.
  3. "RLOC Profile | ReachLocal, Inc. Stock - Yahoo! Finance". Finance.yahoo.com. Retrieved 2015-06-19.
  4. "ReachLocal". CrunchBase.com. Retrieved 2015-06-19.
  5. "ReachLocal Number of Employees". Macroaxis. Retrieved March 5, 2017.
  6. "Locations". ReachLocal.com. Retrieved 2015-06-19.
  7. "About". ReachLocal.com. 2015-03-11. Retrieved 2015-06-19.
  8. "Fat Media acquires UK assets of paid search specialist Reachlocal". Prolific North. Retrieved 2016-04-14.
  9. "ReachLocal, Inc". IPO Candy. Retrieved March 5, 2017.
  10. "Digital Marketing Solutions". ReachLocal.com. Retrieved 2015-06-19.
  11. "ReachLocal Nabs Top Google Innovator Award for 'ReachEdge' Solution". Mobile Advertising Watch. Retrieved 2016-04-14.
  12. "A Peek At ReachLocal's $100 Million IPO Filing: It's All About Building A Local Ad Sales Army". TechCrunch.com. 2009-12-22. Retrieved 2015-06-19.
  13. "ReachLocal Creates Ad Marketplace". socalTECH.com. 2009-04-21. Retrieved 2015-06-19.
  14. "ReachLocal CEO: Company Got 'Distracted By Shiny Things'". StreetFight Mag. Retrieved March 5, 2017.
  15. "Gannett Buys ReachLocal, as Publishers Seek Regional Online Advertisers | Mergers & Acquisitions". Themiddlemarket.com. 2016-06-28. Retrieved 2018-02-08.
  16. "Gannett names Gentzel new head of USA TODAY Network marketing solutions unit". USA TODAY. Retrieved 2019-05-28.
  17. "Web.com Appoints Sharon Rowlands as Chief Executive Officer". GlobeNewswire News Room. 2019-01-07. Retrieved 2019-05-28.
  18. "Yahoo Follows Google In Building Out Local Search Marketing Reseller Program". Search Engine Land. Retrieved 2016-04-14.
  19. "ReachLocal Introduces Innovative Display Retargeting Solution for SMBs". Business Wire. Retrieved 2016-04-14.
  20. "1,000 Clients Live on ReachLocal's ReachEdge Platform in its First Six Months". Reuters.com. 2014-03-27. Retrieved 2015-06-19.
  21. "ReachLocal Digital Marketing System". 2015-09-01.
  22. "ReachLocal Introduces ReachSocial Ads™, a Programmatic Facebook Advertising Solution Managed by Certified Experts". StreetInsider.com. Retrieved 2016-04-14.
  23. "ReachLocal Introduces ReachSEO, an Enhanced SEO Solution Increasing the Ability to Deliver Local Search Visibility and Site Traffic to Local Businesses" (Press release). ReachLocal. Retrieved 2016-04-14 – via GlobeNewswire News.
  24. "ReachLocal Inc.: NASDAQ:RLOC quotes & news - Google Finance". Google.com. Retrieved 2015-06-19.
  25. "Technology & Expert Service". Reachlocal.com. Retrieved 2015-06-19.
  26. "Innovative ReachLocal Mobile App for SMBs Puts Leads in the Palms of Their Hands". DailyFinance.com. 2012-09-24. Retrieved 2015-06-19.
  27. "ReachLocal, Inc - Android Apps on Google Play". Play.google.com. Retrieved 2015-06-19.
  28. "ReachLocal on the App Store on iTunes". Itunes.apple.com. Retrieved 2015-06-19.
  29. Mark Leppke. "LigerMobile Framework". Reachlocal.github.io. Retrieved 2015-06-19.
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