Ray Everett

Ray Everett (born March 27, 1969), formerly known as Ray Everett-Church, is an American attorney, entrepreneur and author. He was dubbed "the dean of corporate Chief Privacy Officers" by Interactive Week Magazine, first creating that title and position in 1999 at Internet advertising company AllAdvantage.[1][2] In 1997, he was profiled by The New York Times as an influential advocate of responsible online advertising.[3] In 2013 and 2014 Business Insider designated him among the “Most Important LGBT People in Tech.”[4][5]

Ray Everett
Ray Everett in 2017
Born (1969-03-27) March 27, 1969
St. Petersburg, Florida, United States
Alma mater
OccupationChief Privacy Officer, Blackhawk Network Holdings
Known forCreating the modern Chief Privacy Officer position

Biography

Everett combined computers, writing and security at an early age. He purchased his first computer, a Commodore 64, and a 300-baud modem at age 14. A year later, he published his first article, writing for the Westview (a Nashville area community newspaper) and detailing his experiences as a youthful cracker of various early online services and WATS systems.[6]

He worked for the American Immigration Lawyers Association in Washington, DC, where he first became involved with the issue of spam as a result of the notorious "Green Card Lottery" spams sent by immigration lawyers Canter & Siegel. That involvement was featured in a Wired Magazine article in 1999.[7] He continued to work on the emerging issues of spam and Internet privacy as independent consultant, where his work included developing anti-spam policies and enforcement practices for America Online, and as an Associate at the telecommunications law firm of Haley Bader & Potts PLLC in Ballston, Virginia.[8]

In 1999 he went to work for Internet infomediary AllAdvantage where he, along with AllAdvantage CEO Jim Jorgensen, conceived of the corporate Chief Privacy Officer position[9][10] and helped define the privacy standards for the world's first implementation of a mass market infomediary.[11] He was also the Vice President for Public Policy at AllAdvantage, where he managed lobbying and government relations, including the first piece of anti-spam legislation ever passed by the United States House of Representatives.[12] In April 2000, Everett orchestrated a visit from then-President Bill Clinton as the keynote speaker at a $1.1 Million fundraising event celebrating AllAdvantage's first anniversary.[13]

From 2001 to 2004, he served as Chief Privacy Officer and Vice President for Consulting for Philadelphia-based ePrivacy Group, a privacy consulting and anti-spam technology firm.[14][15] While there, he was part of the executive team that built anti-spam technology company TurnTide Inc., which was sold to Symantec Corporation in 2004 for $28 million.[16]

After privacy roles at Habeas,[17][18] Responsys,[19] Keynote Systems, and Yahoo,[4] in 2014 he became Director of Product Management and Principal Consultant at TrustArc (formerly TRUSTe)[20][5] where his group designed software for automating privacy risk management and built the company's first consulting practice.[21] In 2019, he joined the financial technology company Blackhawk Network Holdings as Chief Privacy Officer.

While he has spent considerable time working with Internet start-up ventures in Silicon Valley,[22] his consulting clients have included many large global organizations such as Pharmacia, Pfizer, Kimberly-Clark, Intuit, Aventis, Household/HSBC, Microsoft, the National Association of Home Builders, Ericsson, Comcast, Pandora Radio, Kia Motors, ExxonMobil, Fujifilm, Kellogg's, Mattel, Mondelez, Thermo Fisher Scientific, Toyota, and Yum! Brands. In 1997, he was a co-founder of the anti-spam Coalition Against Unsolicited Commercial Email.[23] In 2002, he was a founding board member of the Privacy Officers Association[24] (now called the International Association of Privacy Professionals).[25]

Publications

Everett co-authored Internet Privacy for Dummies (2002)[26] and Fighting Spam for Dummies (2004),[27] both part of the popular "...For Dummies" book series published by John Wiley & Sons. He has also written chapters on privacy and other Internet-related legal issues for The Internet Encyclopedia (2003)[28] and The Handbook of Information Security (2006).[29] He co-authored the Trusted Email Open Standard, a technical framework for increasing security and trust leveraging existing email technologies and protocols.[30] From 2004 to 2009, he was a columnist for eSecurityPlanet.com and Datamation.com (Jupiter Media) and wrote more than fifty columns on privacy, security, spam.[31][32][33]

Education

Everett holds a B.A. in International Studies from George Mason University (where he served as Editor-in-Chief of the student newspaper Broadside) and a Juris Doctor from The George Washington University Law School. While in law school, he studied under Professor Jonathan Turley, where he was on a litigation team challenging Black Bag Operations authorized under the Foreign Intelligence Surveillance Act (FISA) in espionage cases against former CIA agent Harold J. Nicholson and former FBI agent Earl Edwin Pitts.

Notable activities

References
  1. Trager, Louis (2000-03-29). "Everett-Church: Privacy's His Game". Inter@ctive Week Online (via Archive.org). Archived from the original on 2000-05-11. Retrieved 2006-12-18.
  2. Swire, Peter P. (2002). "The Surprising Virtues of the New Financial Privacy Law". Minnesota Law Review. 86: 2083. doi:10.2139/ssrn.347402.
  3. Clausing, Jeri (1997-08-09). "Anti-Spam Crusader Sees Work as Mission". The New York Times. Retrieved 2006-12-18.
  4. Dickey, Megan Rose (22 December 2013). "The 31 Most Important LGBT People in Tech". Business Insider. Insider, Inc. Retrieved 2020-10-12.
  5. Dickey, Megan Rose (30 October 2014). "The 30 Most Important LGBT People in Tech". Business Insider. Insider, Inc. Retrieved 2020-10-12.
  6. East, Vickie Kilgore (2 Oct 1983). "'Hacking' Latest Video Game". The Tennessean. p. E-1. Retrieved 26 July 2019. Ray Everett, 14, said [...] a user can receive video games, Sprint, MCI and WATS line telephone numbers and access numbers into other computer systems.
  7. Everett-Church, Ray (1999-04-13). "The Spam That Started It All". Wired News. Retrieved 2006-12-18.
  8. Eviatar, Daphne (2000-09-11). "Enter the CPO - Privacy Czar". American Lawyer Media. Retrieved 2006-12-18.
  9. Dan Tynan (23 November 2012). "Q&A: Privacy Pioneer Ray Everett". IT World. IDG. Retrieved 23 May 2019.
  10. Ulfelder, Steve (2001-01-15). "Oh No, Not Another O!". CIO Magazine. Archived from the original on 2006-12-06. Retrieved 2006-12-18.
  11. McNaughton, Kora (1999-03-30). "Pay per view ads get new twist". CNET News.com. Retrieved 2008-07-07.
  12. Hu, Jim (2000-07-18). "House approves anti-spam legislation". CNET News.com. Archived from the original on 2013-01-19. Retrieved 2006-12-18.
  13. "Clinton Pushes for Normal Trade Relations with China". CNN.com. 2000-04-03. Archived from the original on November 17, 2005. Retrieved 2006-12-18.
  14. Schuman, Evan (4 March 2002). "Economic woes cause e-mail SPAM to soar". UPI. Retrieved 2020-10-12.
  15. Nerney, Chris (15 December 2003). "Politicians Send Spammers Holiday Gift". InternetNews.com. Quinstreet, Inc. Retrieved 2020-10-12. "This piece of legislation is telling people that as long as they don't lie, spam is all right," said Ray Everett-Church, chief privacy officer of the ePrivacy Group, a Pennsylvania-based company that makes anti-spam software.
  16. Olsen, Stefanie (2004-07-12). "Symantec snaps up antispam firm". CNET News.com. Archived from the original on 2012-07-16. Retrieved 2006-12-18.
  17. "Habeas Announces New Advisory Services". BusinessWire. Business Wire, Inc. 16 April 2008. Retrieved 2020-10-12. "Having come to the realization that they are very deeply invested in e-mail for their communications with important audiences, organizations understand that deliverability is critical to business success,” said Ray Everett-Church, director of policy and advisory services at Habeas, Inc.
  18. Vernhout, Matt (25 July 2007). "Habeas Appoints Ray Everett-Church as Director of Email Policy". EmailKarma. EmailKarma.net. Retrieved 2020-10-12.
  19. "Responsys Appoints Ray Everett-Church as Director of Privacy and Industry Relations". Contact Center Solutions. Technology Marketing Corp. 18 August 2008. Retrieved 2020-10-12.
  20. "Meet TRUSTe: Ray Everett, Director of Product Management & Principal Consultant". TrustArc. 2015-01-07. Retrieved 2017-04-27.
  21. Galbraith, Kate (23 July 2018). "Comply or Else: New Data Rules Stoke the Need for More Privacy Lawyers". Government Technology. e.Republic Inc. Retrieved 22 September 2020. “Ray Everett said his consulting team had grown five-fold during the past 18 months, as its number of projects has ballooned.”
  22. Lazarus, David (24 March 2006). "Cybersmears lurk to ambush and batter the unwary". SF Gate. Hearst Communications, Inc. "The ability to trash people in the mass media used to be reserved only for those who own a printing press," said Ray Everett-Church, a Silicon Valley privacy consultant.
  23. "Internet: An Overview of Key Technology Policy Issues Affecting Its Use and Growth" (PDF). EveryCRSReport.com. Congressional Research Service. 31 May 2002. Retrieved 2020-10-12. “CAUCE's founder, Ray Everett-Church, is cited in the January 31, 2001 edition of Newsday as saying that some ISPs estimate that spam costs consumers about $2-3 per month.”
  24. "Advisory Board of the Privacy Officers Association" (PDF). Privacy Officers Advisor Newsletter. Vol. 1, No. 9. p. 3. Retrieved 2020-10-12.CS1 maint: location (link)
  25. Maselli, Jennifer (25 August 2003). "Privacy Group Focuses on RFID". RFID Journal. Emerald Expositions, LLC. Retrieved 2020-10-12. "This is a timely topic," says Shara Prybutok, an administrator for IAPP, which was formed recently by the merger of the Privacy Officers Association and the Association of Corporate Privacy Officers.
  26. Internet Privacy for Dummies. John Wiley & Sons Inc. August 2002. ISBN 978-0764508462. Retrieved 2020-10-12.
  27. Fighting Spam for Dummies. John Wiley & Sons Inc. January 2004. ISBN 978-0764559655. Retrieved 2020-10-12.
  28. Everett-Church, Ray (December 2003). "Privacy Law". In Bidgoli, Hossein (ed.). The Internet Encyclopedia, Vol. 2. John Wiley & Sons Inc. p. 96. ISBN 978-0470051191. Retrieved 2020-10-12.
  29. Everett-Church, Ray (March 2006). "Privacy Law and the Internet". In Bidgoli, Hossein (ed.). Handbook of Information Security, Vol. 2. John Wiley & Sons Inc. p. 336. ISBN 978-0470051191. Retrieved 2020-10-12.
  30. Schiavone, Vincent; Brussin, David; Cobb, Stephen; Everett-Church, Ray (April 2003). "Trusted Email Open Standard: A Comprehensive Policy and Technology Proposal for Email Reform". doi:10.13140/RG.2.1.4133.1609. Retrieved 2020-10-12.
  31. Everett-Church, Ray (21 June 2004). "Rise and Fall of the Privacy Officer". eSecurityPlanet. Quinstreet, Inc. Retrieved 2020-10-12. The Chief Privacy Officer was brought on board to mind the store for all things privacy related, says eSecurityPlanet's new columnist Ray Everett-Church.
  32. Everett-Church, Ray (19 October 2007). "Fear and Loathing in an Airport Check-In Line". eSecurity Planet. Quinstreet, Inc. Retrieved 2020-10-12.
  33. Everett-Church, Ray (22 January 2008). "Spam Wars: When Good Geeks Say Bad Things". Datamation. Quinstreet, Inc. Retrieved 2020-10-12.
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