rAVe Publications

rAVe [PUBS] is a digital news organization that covers the audiovisual industry – both commercial and residential.[1][2] rAVe, originally Kayye Consulting Inc., was founded in 1998 by Gary Kayye. The company produces e-newsletters, blogs and video to provide opinionated news and commentary[3] on the AV industry. rAVe is tailored to “AV Insiders” (dealers, integrators, consultants, designers, manufacturers, etc.) as opposed to end-users of the products and/or services.[4]

rAVe [PUBS]
Type of businessPrivate
Type of site
Online News Publication
Founded1998
Headquarters
Chapel Hill, N.C.
OwnerTHE rAVe Agency
Founder(s)Gary Kayye
Key peopleGary Kayye, Founder
Sara Abrons, Editor
IndustryAudiovisual
Servicesblogging, trade publication
URLwww.ravepubs.com

History

Gary Kayye, a prominent member of the AV community, founded Kayye Consulting in 1998.[2] Kayye graduated from the Hussman School of Journalism and Media, formerly known as the School of Journalism and Mass Communication with an emphasis on marketing and public relations at the University of North Carolina at Chapel Hill (where he serves as an adjunct faculty member).[5][6][7] He has been in the industry since 1987 when he started at Extron Electronics[8] before eventually moving to AMX. In addition to consulting, Kayye Consulting worked with AV professionals through training, development and marketing.[9][10][11]

In 2003, Kayye Consulting published its first e-newsletter – Gary Kayye's rAVe – which largely covered commercial AV news. This e-newsletter eventually became the ProAV e-newsletter, and continues to cover the commercial AV sector. In 2004, Kayye Consulting added the HomeAV e-newsletter, in partnership with CEDIA, covering the residential sector.

With a larger focus on AV industry news coverage, Kayye Consulting Inc. became publicly known as rAVe [PUBS] in 2008. rAVe [PUBS] is a DBA of Kayye Consulting Inc.

In 2007, rAVe began using social media to enhance its coverage of the AV community. Beginning at InfoComm 2007 rAVe tweeted about new products, and after a positive response, started using social media as a critical aspect of their coverage.[1] rAVe NOW was launched in 2008 to incorporate all of rAVe's social media efforts.

Today, rAVe has nine email newsletters, two international partners and an extensive social media site in rAVe [NOW].

In 2018, rAVe [PUBS] became a talent of THE rAVe Agency, a rebranding of rAVe into a creative agency for AV.

rAVe [PUBS] Content

The rAVe [PUBS] website features content from all of its e-newsletters, as well as industry press releases, online educational webinars, educational whitepapers and trade show microsites, all to benefit members of the AV community.

rAVe publishes nine U.S.-based e-newsletters: ProAV, HomeAV, Rental [and Staging], ED [Education], DS [Digital Signage], UCC [Unified Communications & Collaboration], HOW [House of Worship], AV Buyers.Club and rAVe [RADIO] .[12] rAVe also has two international partners: rAVe Europe and rAVe Asia. rAVe is entirely digital, and there are no print versions of its newsletters. All e-newsletters are opt-in and are delivered via email.

ProAV
rAVe ProAV is an e-newsletter targeted toward AV dealers, integrators, design consultants, manufacturers and AV insiders that is published twice per month.[13] ProAV was initially published in 2003 and is the oldest of rAVe’s publications. It covers the commercial industry, including AV products in education, houses of worship, government, military, boardrooms, meeting rooms, presentation vertical markets, and more. Each issue contains 2–3 contributed editorial articles, along with shorter news articles that cover new products, industry news, events, etc.

HomeAV
rAVe HomeAV was launched in 2004, and is published twice per month. The HomeAV e-newsletter is published in partnership with CEDIA,[14] and targets integrators, designers and distributors in the residential AV market. Each issue contains 2–3 contributed editorial articles, along with shorter articles that cover new products, industry news, events, etc.

Rental [and Staging]
rAVe Rental [and Staging] was launched in November 2007, and was the first of rAVe’s vertical market publications. This e-newsletter is published once per month and focuses on the commercial rental and staging marketing, which includes live events, rental houses, staging and non-permanent installs. Each issue contains an editorial from columnist Joel Rollins of Everett Hall Associates, along with shorter news articles that cover new products, industry news, events, etc.

ED [Education]
rAVe ED [Education] was launched in May 2008. This e-newsletter covers AV in the K-12 and higher education markets and is published once per month. Each rAVe ED e-newsletter contains an editorial from Cornell Technology Manager Greg Bronson, along with shorter articles covering new products, industry news, events, etc.

DS [Digital Signage]
rAVe DS [Digital Signage] was launched in January 2008 to focus on the rapidly expanding market of digital signage. The rAVe DS e-newsletter is published once a month and contains content from the digital signage blog (and rAVe’s partner) Sixteen:Nine, editorials from various digital signage experts and shorter articles covering new products, industry news, events, etc. rAVe DS focuses on all aspects of the digital signage market, including digital signage hardware and software, advertising opportunities, audience measurement tools, new markets, etc. and is specifically targeted to ProAV integrators.

UCC [Unified Communications & Collaboration]
rAVe UCC [Unified Communications & Collaboration] is one of the newest offerings of rAVe [PUBS]. The publication focuses on videoconferencing, audioconferencing, collaboration and all the ways AV helps people communicate and collaborate with each other. Published twice a month, it features relevant market and product news, in addition to columns from UCC market experts.

HOW [House of Worship]
rAVe HOW [House of Worship] was launched in 2012 and focuses solely on the house of worship market for audiovisual. Published once a month, it features content from industry influencers, as well as contributed editorials from industry expert Anthony Coppedge.

AV Buyers.Club
AV Buyers.Club was launched in 2015 to serve the commercial AV end user customers. Published monthly, it's targeted to end users such as technology managers in education institutions or Fortune 500 companies, digital signage network operators, technology purchasers and more.

rAVe RADIO
rAVe RADIO is a publication exclusively for rAVe's podcast content. It features shows and hosts such as Gary Kayye’s Rants and rAVes, Johnny Mota’s AV Insider, Mark Coxon’s Selling AV, The Trade Show Minute and more.

Europe
rAVe Europe covers residential and commercial AV news for the European, Middle Eastern and African (EMEA) markets, and is published by rAVe partner Channel Media Europe, based in Malta.[15]

rAVe [NOW] Content

rAVe [PUBS] began using Twitter in 2007[13] at InfoComm, and launched rAVe [NOW] in 2008.[16] rAVe NOW incorporates all aspects of rAVe's social media presence, including blogs, video, social networks (Facebook, LinkedIn, Twitter, YouTube), trade show coverage and the Social Media Blueprint.[1]

Trade Show Coverage
rAVe’s social media use started at InfoComm in 2007, and they continue to use social media to extensively cover many AV trade shows. rAVe staff film and upload videos on new products and booths from the trade show floors, free of charge to manufacturers and viewers. rAVe staff also update attendees and those who couldn’t make it to the show via blogs, Twitter and Facebook. Because of the success of their trade show coverage, shows have asked to partner with rAVe. rAVe now creates trade show portals for all of the major trade shows that combine video, blogs and social media coverage in one place.[17][18][19][20][21][22]
InfoComm
InfoComm is the leading trade show for the commercial AV industry and is put on by InfoComm International. InfoComm International was founded in 1939.[9][23]
CEDIA Expo
CEDIA Expo is the premiere trade show for the residential AV industry and is put on by CEDIA.[14] CEDIA is a trade association founded in 1989 for companies specializing in the home AV industry. CEDIA Expo provides attendees with information on the latest technologies and products, as well as training and education through CEDIA University courses.
Digital Signage Expo
Digital Signage Expo was launched in 2004 and is the largest international trade show on digital signage.[17][24]
Integrated Systems Europe
Integrated Systems Europe was launched in 2004 and is a trade show focusing on both the commercial and residential AV industries.[25] ISE is put on by CEDIA and InfoComm International and is targeted toward the European community.
NSCA BLC
The NSCA Business and Leadership Conference was launched in 1999 and is targeted towards commercial electronic systems contractors and integrators.[26] The conference focuses on the current and future states of business, as well as how attendees can take advantage of new opportunities.
CEDIA Management Conference
CEDIA Management Conference is put on by CEDIA and is targeted to business owners and managers.[27]
ALMO E4 AV Tour
The ALMO E4 AV Tour is a one-day show that is free to attendees.[28][29] The tour features InfoComm courses, an exhibition of new products, and opportunities to network.
Stampede Big Book of AV Tour
rAVe staff attend the Big Book of AV Tour, put on by Stampede, to give presentations on social media marketing in the AV industry.[30] Stampede is a distributor of professional AV technology. The Big Book of AV Tour is a free event for AV professionals and features trainings sessions and allows attendees to meet industry experts. The tour is a one-day event that occurs in different cities throughout the year.

Blogs

The rAVe [PUBS] blog includes articles from nearly ten bloggers, all experts in the AV industry.[13] These bloggers comprise the rAVe BlogSquad, and cover a variety of aspects of AV. The rAVe BlogSquad includes Gary Kayye, Sara Abrons, Joel Rollins, Lee Distad, Dawn Meade,[31] Jessica Spicer, Johnny Mota, Gina Sansivero and Dave Haynes. Bloggers cover a variety of topics from new products and industry trends to green issues and specialized AV topics.[1]

Video

rAVe began filming and uploading videos at tradeshows[13] so that those who weren't able to attend could still keep up with product releases and manufacturer news. Over the years, they have expanded to include product introductions, recaps of events, informational text movies covering research, and entertainment series, such as Gary's Rants & rAVes. All videos can be found on the rAVe NOW website,[32] as well as its YouTube channel.[33][34][35]

Original Video

rAVe Original Videos include videos created by rAVe staff, focusing on different aspects of the AV industry. Videos include Gary's Rants & rAVes (a regular segment where rAVe founder Gary Kayye comments on the latest industry trends), as well as informational videos on different aspects of the AV industry.

Social Networks

rAVe NOW uses a variety of social media platforms to connect members of the audiovisual community (both Home and Pro). These social networks not only allow rAVe to post original content in an interactive format, but they allow users to interact with one another to offer advice and insight.

Facebook
rAVe has a Facebook fan page that they use to communicate with readers and encourage interaction. In addition to posting videos, articles and links on page, users can ask questions to the general AV community. rAVe uses Facebook to promote contests, such as the March Madness Bracket Challenge.

Twitter
Twitter is one of the most used platforms of the rAVe NOW social media strategy using the @ravepubs Twitter handle. rAVe uses Twitter for live coverage during tradeshows,[36] as well as daily commentary on the AV industry.[1][13] rAVe keeps followers informed on the latest news and trends, and engages in conversation with readers, such as through the hashtag “#AVtweeps.” rAVe also posts daily job listings from its website on Twitter under the hashtag “#AVjobs.”

YouTube
rAVe posts all of its videos on a YouTube channel[33] in addition to their website for easy viewing for all consumers.[32] All of rAVe’s videos are on YouTube, and are sorted into categories for easy browsing.

LinkedIn
rAVe has a company profile on LinkedIn that is used to keep readers informed of what is happening inside the company. rAVe also uses LinkedIn groups to connect with members of the AV community and share information about relevant topics. rAVe’s InfoComm group allows attendees to discuss the conference in the months before the event.[37]

Other Services

Trade Show Awards

rAVe [PUBS] honors manufacturers and companies with “Best of Show” Awards after each of the major trade shows they cover (CEDIA Expo, InfoComm, Digital Signage Expo). These awards cover a variety of categories and are sent out in the e-newsletter relating to that trade show.

Examples of specific awards are “DS [Digital Signage] Champs," “Best of CEDIA,” “Best of InfoComm” and “Up and Coming.” The “Up and Coming” award is occasionally given at the beginning of the year to companies and products that rAVe thinks are going to affect the coming year.[19][38][39][40][41][17][42]

Education

rAVe [PUBS] also provides a variety of educational literature – researched and written on specialized topics for targeted audiences.[13][43] In addition to the Social Media Blueprint, rAVe produces educational videos and white papers, and gives live presentations at trade shows and conferences.[9][43][44][45][46]

Social Media Blueprint

The Social Media Blueprint, originally launched as a stand-alone document written in Feb. 2010, was re-launched in 2011 as a comprehensive website that serves as a digital media guide for members of the AV industry to get involved in B2B social media. The new website features a blog on social media, basic strategies, an overview of social media resources, and tools to help get readers started. The website also features a forum where AV professionals can interact with one another to share their stories and ask questions.

References
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