QSC&V

QSC&V (Quality, Service, Cleanliness & Value) is a corporate motto adopted by McDonald's to describe the company's philosophy for operating restaurants.[1] The motto is codified in the procedures McDonald's uses to evaluate its franchisees.[2]

References
  1. Pradhan, Swapna (2007). Retailing management : text and cases (2nd ed.). New Delhi: Tata McGraw-Hill. ISBN 9780070620209.
  2. Stanford, Naomi (2013). Corporate culture getting it right. Hoboken, N.J.: Wiley. ISBN 9781118163276. Retrieved 6 July 2015.
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