Pure (fast food chain)

Pure is a fast food chain based in London, United Kingdom. It serves sandwiches, drinks and breakfast items.

Pure
TypePrivate[1]
IndustryRetail outlets
Founded2009
HeadquartersCity Of London, London, United Kingdom
1 Finsbury Circus, EC2M 6AB
Number of locations
 14 (January 2018)
Area served
London, United Kingdom
Key people
Spencer Craig (Founding Director)
Edward Bentley (Director)
ProductsSalads, Sandwiches, Hot Food, Juices, Snacks and Coffee.[2]
Number of employees
 243+ (January 2018)
Websitehttps://www.pure.co.uk

History
Pure, Gracechurch street, London

The company was founded by Spencer Craig & Edward Bentley, with the first Pure store opening in Beak Street, Soho, in 2009.

In 2015, Pure was included in The Sunday Times Fast Track 100 as one of the fastest growing and profitable companies of 2015 with a 65% annual sales rise over 3 years.[3][4]

In 2016 Whitbread, the FTSE 100 leisure group behind Premier Inn and Costa Coffee, bought a 49 per cent stake in the company, acquired for £6.8m and having the option to buy the remainder of the company within the next five years.[5][6]

Pure was included again in 2016 in The Sunday Times Fast Track 100, consolidating the company as one of the most prominent options in the food chain market.[7]

As of January 2019, Pure has 18 shops opened in London, mainly based in the City and around Soho. Pure employs more than 400 people among team members, assistant managers, and General Managers.

Pure’s menu includes breakfast items,[8] salads,[9] wraps, sandwiches, juices and smoothies,[10][11] hot drinks, pots and snacks.

The company uses organic and seasonal ingredients, advertising that their food is freshly made every day in the kitchen at each store. Most orders are delivered by bicycle.

References
  1. "HEALTHY RETAIL LIMITED - Overview (free company information from Companies House)". Beta.companieshouse.gov.uk. Retrieved 2017-03-29.
  2. "food freshly made in our kitchens". Pure. Retrieved 2017-03-29.
  3. Fast Track. "Pure Made For You". Fast Track. Retrieved 2017-03-29.
  4. Fast Track. "League table". Fast Track. Retrieved 2017-03-29.
  5. Julia Bradshaw (2016-05-03). "Whitbread buys stake in upmarket London food chain Pure". Telegraph.co.uk. Retrieved 2017-03-29.
  6. "Subscribe to read". Financial Times. Cite uses generic title (help)
  7. Fast Track. "League table". Fast Track. Retrieved 2017-03-29.
  8. Davies, Ben (2015-05-27). "5 Top Places for a Healthy Breakfast in London — Tailored Fit | Corporate Wellness | Personal Fitness". Tailoredfitcoaching.co.uk. Retrieved 2017-03-29.
  9. "Pure". Canary Wharf. 2014-06-20. Retrieved 2017-03-29.
  10. "5 best juice bars in London". Healthista. 2015-01-18. Retrieved 2017-03-29.
  11. "5 Best Smoothie Stops in London". Mayfair-house.com. Retrieved 2017-03-29.
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