Pulse 2

Pulse 2 was a local radio station serving Bradford, Kirklees and Calderdale areas from studios in Bradford.

Pulse 2
Broadcast areaBradford, Kirklees and Calderdale
FrequencyMW: 1278, 1530 kHz
DAB: 11B
Slogan"The Greatest Hits for West Yorkshire"
Programming
FormatClassic hits
Ownership
OwnerBauer

The station was folded into Greatest Hits Radio Yorkshire, as part of a rebrand, on 1 September 2020.

Background
Pulse 2 logo used from 2009 to 2016.

The station was previously known as Pennine Radio, Classic Gold, Great Yorkshire Gold, Great Yorkshire Radio, 1278 and 1530 AM West Yorkshire, West Yorkshire's Big AM, Pennine's Big AM, West Yorkshire's Classic Gold and Pulse Classic Gold and under previous ownership was part of the Yorkshire Radio Network.

When, in 1989, Pennine Radio was split into Pennine FM and Classic Gold, the AM service became part of a network, initially with sister stations in Hull and Sheffield. In 1997, bosses decided to buy in the former GWR Classic Gold service and produced local programming at breakfast. A couple of years later, Classic Gold was dropped in favour of becoming part of the BIG AM network with sister stations in Stoke and Manchester. Shortly after, Gold reappeared, simulcasting the GWR/UBC Classic Gold and latterly GCap Gold network. However, on 1 December 2008 the station was re-launched as a fully local service for West Yorkshire and is one of the very few legacy ILR AM stations in England to broadcast local programming.

Station rebrand

On 8 February 2019, Pulse 2 and the Wireless Group's local radio stations were sold to Bauer Radio. The sale was ratified in March 2020 following an inquiry by the Competition and Markets Authority.[1]

On 27 May 2020, it was announced that Pulse 2 will join Bauer's Greatest Hits Radio network.[2]

On 13 July 2020, local programming outside weekday breakfast was replaced by networked output from the GHR network, with Pulse 2 retaining its own branding.[3]

On 1 September 2020, the station rebranded as Greatest Hits Radio and merged with ten stations in Yorkshire and Lincolnshire. The station's local breakfast show has been replaced by a regional drivetime show. Localised news bulletins, traffic updates and advertising are retained.[4]

References
  1. https://www.bauermedia.co.uk/newsroom/press-releases/cma-today-clears-the-acquisitions-of-lincs-fm-celador-radio-ukrd-and-wireless-local-stations CMA today clears the acquisitions of Lincs FM, Celador Radio, UKRD and Wireless local stations, Bauer Media, 12 March 2020
  2. Most of acquired Bauer stations to become Greatest Hits Radio Stuart Clarkson, Radio Today, 27 May 2020
  3. Bauer starts to roll out Hits and Greatest Hits to new radio stations Stuart Clarkson, Radio Today, 9 July 2020
  4. Most of acquired Bauer stations to become Greatest Hits Radio Stuart Clarkson, Radio Today, 27 May 2020

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