Proto (Holly Herndon album)

Proto (stylized in all caps) is the third studio album by American electronic musician Holly Herndon. It was released on May 10, 2019, via 4AD.[13] It includes the singles "Godmother" and "Eternal", with the video of the latter accompanying the album announcement.[14] The album was called a collaboration with an AI named "Spawn" co-created by Herndon and Mat Dryhurst.[15]

Proto
Studio album by
Holly Herndon
ReleasedMay 10, 2019 (2019-05-10)
Length44:07
Label4AD
Producer
Holly Herndon chronology
Platform
(2015)		 Proto
(2019)
Professional ratings
Aggregate scores
SourceRating
AnyDecentMusic?8.0/10[1]
Metacritic82/100[2]
Review scores
SourceRating
AllMusic[3]
Exclaim!9/10[4]
Financial Times[5]
The Guardian[6]
The Observer[7]
Pitchfork8.2/10[8]
Q[9]
Resident Advisor3.8/5[10]
The Times[11]
Uncut7/10[12]

Background

The album was created in a collaboration with an AI program named "Spawn", created by Herndon and Mat Dryhurst, and located in a "DIY souped-up gaming PC". It features "live vocal processing and timeless folk singing" with an "emphasis on alien song craft".[15] The album features "live training" sessions during which vocalists recruited by Herndon and Dryhurst would teach Spawn how to interpret sounds. Herndon has said that her aim is to make technology seem less "dehumanizing".[16]

Track listing
No.TitleLength
1."Birth"1:14
2."Alienation"3:43
3."Canaan (Live Training)"1:36
4."Eternal"4:45
5."Crawler"5:57
6."Extreme Love" (with Lily Anna Hayes and Jenna Sutela)2:34
7."Frontier"4:29
8."Fear, Uncertainty, Doubt"3:11
9."Swim"4:38
10."Evening Shades (Live Training)"1:33
11."Bridge" (with Martine Syms)2:48
12."Godmother" (with Jlin featuring Spawn)2:30
13."Last Gasp"5:09
Total length:44:07

Charts
Chart (2019) Peak
position
Scottish Albums (OCC)[17] 99

References
  1. "PROTO by Holly Herndon reviews". AnyDecentMusic?. Retrieved November 28, 2019.
  2. "PROTO by Holly Herndon Reviews and Tracks". Metacritic. Retrieved July 25, 2019.
  3. Phares, Heather. "PROTO – Holly Herndon". AllMusic. Retrieved July 25, 2019.
  4. Beedham, Tom (May 7, 2019). "Holly Herndon: PROTO". Exclaim!. Retrieved July 25, 2019.
  5. Hunter-Tilney, Ludovic (May 10, 2019). "Holly Herndon: Proto — AI technology meets medieval acoustics". Financial Times. Retrieved November 28, 2019.
  6. Beaumont-Thomas, Ben (May 10, 2019). "Holly Herndon: Proto review – dystopia averted! AI and IRL in pop harmony". The Guardian. Retrieved November 28, 2019.
  7. Mackay, Emily (May 12, 2019). "Holly Herndon: Proto review – dizzying beauty and bracing beats". The Observer. Retrieved November 28, 2019.
  8. Geffen, Sasha (May 14, 2019). "Holly Herndon: PROTO Album Review". Pitchfork. Retrieved May 17, 2019.
  9. Snapes, Laura (July 2019). "Rise of the Machines". Q (399): 108.
  10. Ravens, Chal (May 13, 2019). "Holly Herndon – Proto". Resident Advisor. Retrieved November 28, 2019.
  11. Hodgkinson, Will (May 10, 2019). "Holly Herndon: Proto review". The Times. Retrieved November 28, 2019.
  12. Martin, Piers (June 2019). "Holly Herndon: Proto". Uncut (265): 29.
  13. Bloom, Madison (March 11, 2019). "Holly Herndon Announces New Album PROTO, Shares Video: Watch". Pitchfork. Retrieved April 5, 2019.
  14. Cook-Wilson, Winston (March 11, 2019). "Holly Herndon Announces New Album PROTO, Releases Video for 'Eternal'". Spin. Retrieved April 5, 2019.
  15. Renshaw, David (March 11, 2019). "Holly Herndon announces new album PROTO". The Fader. Retrieved April 5, 2019.
  16. Bruce-Jones, Henry (March 11, 2019). "Holly Herndon sings to her A.I. baby on new album PROTO". Fact. Retrieved April 5, 2019.
  17. "Official Scottish Albums Chart Top 100". Official Charts Company. Retrieved May 18, 2019.
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