Privilege sign

A privilege sign is a retail store sign provided by a manufacturer, with the manufacturer's branding on it. The signs were provided to the store at no cost, in return for the manufacturer's advertising on the sign.[1] Examples include Coca-Cola signs,[2] bar/tavern signage provided by breweries containing that brewery's brand logo above the establishment's name, and painted signs on sides of shops.[3]

Privilege signs on a sari-sari store in the Philippines

Privilege signs are no longer popular with manufacturers or stores in the United States, slowly disappearing from storefronts in that country.[2] However, it remains a common fixture in other countries, such as sari-sari stores in the Philippines, where common sponsors of privilege signs include soft drink and soap brands.

Similar such signs still appear on independent newsagents in the United Kingdom with Lycamobile and Coca-Cola being among the most prominent of brands to advertise.

See also

References
  1. Haas, Cynthia Lea (1997). Ghost Signs of Arkansas. University of Arkansas Press. p. 19. ISBN 9781610751698.
  2. David W. Dunlap (17 October 2013). "Tracking 'Privilege Signs' as They Vanish". New York Times. Retrieved 17 October 2013.
  3. O'Toole, Lawrence (2012). Fading Ads of Philadelphia. History Press. p. 103. ISBN 9781609495435.


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