Portfolio Magazine

Portfolio Magazine, also known as Portfolio, The Magazine of the Fine Arts, was published bimonthly from 1979 to 1983 by Portfolio Associates of New York City. The editor and publisher was Edwin S. Grosvenor, who went on to edit American Heritage magazine. Other staff editors included Alexandra Anderson, Manuela Hoelterhoff, Denise Martin, Isolde McNichol, and Carter Wiseman.

Not to be confused with Condé Nast Portfolio, a defunct business magazine.
Not to be confused with The Portfolio, a 19th-century art magazine.
Not to be confused with Portfolio: An Intercontinental Quarterly.
Portfolio Magazine
EditorEdwin S. Grosvenor
FrequencyBi-monthly
FormatPerfect bound
Circulation110,000
PublisherPortfolio Associates
FounderEdwin S. Grosvenor
Year founded1979
Final issue1983
LanguageEnglish
ISSN0163-092X

The first issue was published in April, 1979,[1][2] with articles by Hilton Kramer, Charles Moffett, and Colin Eisler.

Portfolio covered European and American painting, photography, architecture, and non-Western art. It aimed at a general audience, rather academics or art insiders. "Portfolio addresses people like me who are collectors, not scholars," a subscriber, Malcolm Forbes, told The New York Times. "It's comprehensive, superbly done, helps widen my horizons."[3]

Contributing editors included Paul Goldberger, Linda Nochlin, Robert Rosenblum, and Vincent Scully. Other contributors included Kenneth Clark, Michael Coe, Owen Edwards, H. W. Janson, Hilton Kramer, Ben Lifson, Barbara Novak, Carter Ratcliff, John Russell, Kirk Varnedoe, and John Wilmerding.

In 1983, Portfolio was a finalist for a National Magazine Award in the General Excellence category.[4] It was forced to suspend publication that year when a recession caused a drop in advertising pages.

References
  1. Powell, Jim (April 13, 1979). "Finding the Ads in Art". The New York Times.
  2. Zito, Tom (Mar 20, 1979). "Building a 'Portfolio'". The Washington Post (page B1).
  3. Powell, Jim. "Finding the Ads in Art". The New York Times (April 13, 1980).
  4. "National Magazine Awards - Winners and Finalists". American Society of Magazine Editors. Archived from the original on 2018-10-10. Retrieved 2014-09-22.

Further reading
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