Popchips

Popchips is a brand of popped potato and corn products marketed as similar to potato chips. They are manufactured by processing potato starch at high pressure and temperature, in a process similar to that used for puffed rice cakes.[1]

Original flavor Popchips

History

Keith Belling is a co-founder and CEO of Popchips which was created in 2007. Belling teamed up with Patrick Turpin, and created a new popped chip.[2] The company created a chip that utilizes potato and corn products that are cooked at a high pressure and temperature.[3] Turpin co-founded Popchips, Inc., and serves as its President.

In November, 2015 David Ritterbush was named CEO of the company, replacing Paul Davis.[4]

Recognition

The company was rated by Forbes as among America's top 20 most promising companies in 2011.[5] Forbes also reported that investors in the company included Ashton Kutcher, David Ortiz, Jillian Michaels, and Sean Combs.[6]

Ashton Kutcher Controversy

Popchips received widespread criticism for their May 2012 video ad campaign featuring actor Ashton Kutcher.[7] The campaign featured Kutcher as an Indian man 'looking for love' in a dating ad-style spoof. Kutcher's use of brown-face make up and a stereotypical Indian accent was deemed racially insensitive and offensive and received backlash from online viewers and members of the Indian-American community.[8]

Celebrities

Ashton Kutcher was the first celebrity to endorse the company, with 13 million followers on Twitter. Kutcher boosted the publicity of Popchips.[9] In 2012, Popchips also gained another celebrity endorser, Katy Perry. Since 2012, Perry featured in advertisements and also helped to launch her own flavor of Popchips, Katy's Kettle Corn.[10]

Awards

Since 2007, Popchips has won the following awards:[11]

One of the 8 Most Addicting Foods - Yahoo! Shine

Distribution

Popchips provides its snack through a network of retail stores including Target, Safeway, and Walgreens[12] in the United States, Canada, United Kingdom and also online.

Products

Popchips are produced in a number of flavors in addition to the original flavor:

Potato

  • Sea Salt
  • Sour Cream & Onion
  • Barbeque
  • Sea Salt & Vinegar
  • Thai Sweet Chilli
  • Mature Cheddar & Onion

Potato Ridges

  • Crazy Hot
  • Buffalo Ranch

Nutritional Information
  • A share size bag of potato popchips (3 oz.) contain 120 calories per serving size (1 oz.).[13]
  • A share size bag of tortilla popchips (3.5 oz.) contain 120 calories per serving size (1 oz.).[14]
  • A share size bag of Katy's Kettle Corn popchips (3.5 oz.) contain 130 calories per serving size (1 oz.).[15]

References
  1. "How Popchips Are Made, Why They're So Popular". www.seriouseats.com. Retrieved 2016-04-08.
  2. "Our Story". Popchips. Retrieved 20 November 2013.
  3. Eats, Serious. "How Popchips Are Made, Why They're So Popular". www.seriouseats.com. Retrieved 2016-04-08.
  4. Nunes, Keith. "Popchips names new c.e.o." Food Business News. Retrieved 10 November 2015.
  5. "#4 Popchips". Forbes magazine. 30 November 2011. Retrieved 9 January 2012.
  6. Nelson, Brett. "Top 20 Americas Most Promising Companies". Forbes magazine. Retrieved 9 January 2012.
  7. Hayden, Erik. "Pop Chips Pulls Offensive Ashton Kutcher Ad". Time. Retrieved 2016-04-08.
  8. "I'm still waiting for Ashton Kutcher's apology - CNN.com". CNN. Retrieved 2016-04-08.
  9. Casserly, Meghan. "Popchips: The Next $1 Billion Snack Food Or Just Full Of Hot Air?". Forbes. Retrieved 18 November 2013.
  10. Mullen, Katelyn (25 July 2012). "Katy Perry Popchips: Singer Signs On For Latest Celebrity Endorsement". Huffington Post. Retrieved 20 November 2013.
  11. "Awards". PopChips. Retrieved 18 November 2013.
  12. Greenwald, David. "Katy Perry Announces Her Own Popchips Flavor". Billboard. Retrieved 20 November 2013.
  13. "Popchips". Retrieved 15 November 2013.
  14. "Popchips". Retrieved 15 November 2013.
  15. "Popchips". Retrieved 15 November 2013.
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