Pop-Up Magazine

Pop-Up Magazine is a magazine performed live. The shows feature never-before seen or heard multimedia stories performed on stage by writers, radio producers, photographers, filmmakers, and musicians. The events are not live-streamed or recorded for later viewing.

Pop-Up Magazine
TypeLive magazine
Founded2009 
ParentEmerson Collective
Websitepopupmagazine.com

Pop-Up Magazine events are currently produced two to three times a year and routinely sell out.[1] There are usually around 12 short stories. The production runs approximately 100 minutes.[2]

Each story is designed specifically for a live format, often using media considered unconventional for journalism. Many stories are performed alongside photographs, animations and illustrations, or film, and many are accompanied by an original score performed live by Magik*Magik Orchestra.[3] After each show, the performers and audience share drinks and conversation together in the venue or a nearby bar.

History

Pop-Up Magazine was founded in San Francisco in 2009[4] by Douglas McGray, Lauren Smith, Derek Fagerstrom,[5] Evan Ratliff, and Maili Holiman.[6]

McGray says the idea for the show came from trying to get different kinds of storytellers and artists together in the same room. "Filmmakers have their film openings, and artists will have gallery openings, and writers will have their readings. And we're never at the same things together. We thought about the idea of a live magazine as a way to bring these different communities together and bring their communities of fans together."[2]

The first Pop-Up Magazine show was at the 360-seat Brava Theater in San Francisco's Mission District in 2009. Its audience has nearly tripled[7] every year since launching, growing from that 360-seat theater to a 900-seat auditorium in 2010 to a 2,600-member audience in 2011. In the fall of 2015, Pop-Up Magazine went on its first national tour with stops in San Francisco, Los Angeles, Portland, Seattle, Chicago, and New York City.[8] In spring of 2016, the show toured again, for a live audience of nearly 10,000 people, in New York City, Los Angeles, San Francisco, and Oakland.[9]

In 2018, Pop-Up Magazine was acquired by Emerson Collective.[10]

Collaborations

Outside of its own tours, Pop-Up Magazine occasionally partners with organizations and public figures for special performances. In 2011, they collaborated with SFMOMA with a show about wine[11] and ESPN the Magazine[12] for a show about sports. In 2013, they produced a night of stories and live music inspired by Beck’s Song Reader, a collection of sheet music written by Beck and published by McSweeneys.[13] And, in 2015 they curated Session 8 of TED2015 in Vancouver, producing a set of 11 stories performed on TED's main stage.[14]

The California Sunday Magazine
Main article: The California Sunday Magazine

Pop-Up Magazine is produced by California Sunday, Inc., which also publishes an online and print magazine called The California Sunday Magazine. McGray launched the magazine with publisher Chas Edwards in October 2014. In 2016, the magazine won the National Magazine Award for overall excellence in print magazine photography.[15] Other finalists included National Geographic, New York, Vanity Fair, and Wall Street Journal.

McGray said: “We started a media company. We approached it like a story production company. Some of the things we’d make would be live experiences, live stories, and some of the things we’d make would be stories for you to read at home.”[16]

Past contributors

References
  1. Bech, Lene (April 2015). "The power of Pop-Up Magazine's live journalism". Columbia Journalism Review. Columbia Journalism Review. Retrieved 2016-03-22.
  2. "No Recording Allowed At Pop-Up Magazine Shows". NPR.org. November 21, 2011. Retrieved 2016-04-13.
  3. "Pop-Up Magazine Presents Stories for All Five Senses". East Bay Express. Retrieved 2016-04-13.
  4. Carroll, Jon (October 12, 2015). "Here today, gone already: It's 'Pop-Up Magazine'!". San Francisco Chronicle.
  5. Mason, Laura (February 23, 2011). "Bay Area Power Couples: Derek Fagerstrom & Lauren Smith of Pop-Up Magazine and The Curiosity Shoppe". 7x7.
  6. LaCroix, Jeremy (November 9, 2010). "Three Questions With Maili Holiman, DD, Pop Up Magazine". SPD.
  7. Vankin, Deborah (November 17, 2014). "Pop-Up Magazine: Live storytelling with no digital footprint". LA Times.
  8. Richards, Kathleen (September 1, 2015). "Tickets for Pop-Up Magazine Go on Sale Today". The Stranger. The Stranger.
  9. Shin, Nara (March 21, 2016). "Pop-Up Magazine Tour". Cool Hunting. Cool Hunting. Retrieved 2016-03-22.
  10. Swisher, Kara (2018-11-27). "Laurene Powell Jobs's Emerson Collective bought Pop-Up Magazine Productions". Recode. Retrieved 2018-11-28.
  11. Kauffman, Jonathan. "Sidebar: SFMOMA's Live Pop-Up Magazine Looks at Wine". sfweekly.com.
  12. "Pop-Up: The Magazine You Can't Hold Comes to New York City". wnyc.org.
  13. "Pop-Up Magazine's "The Song Reader Issue" Celebrates Music Written, Remembered, and Reinvented". kqed.org.
  14. "Pop-Up Magazine: The engrossing talks of Session 8 of TED2015". ted.com. 19 March 2015.
  15. "ELLIE AWARDS 2016 WINNERS ANNOUNCED - ASME". www.magazine.org. Archived from the original on 2016-11-15. Retrieved 2016-05-05.
  16. "Pop-Up Magazine Is A Here-Today, Gone-Tomorrow Experiment In Storytelling". The Huffington Post. Retrieved 2016-04-13.
  17. "Pop-Up Magazine". Town Hall Seattle. Retrieved 2016-03-22.
  18. Walters, Pat. "Work: Pop-Up Magazine". patwalters.net. Retrieved March 22, 2016.
  19. Henriksen, Erik (October 19, 2015). "Win Tickets to Pop-Up Magazine's Portland Show!". Portland Mercury. Portland Mercury. Retrieved 2016-03-22.
  20. Odio, Jesy (October 30, 2014). "Pop-Up Magazine (Actually a Live Performance) Comes to L.A." Los Angeles Magazine. Los Angeles Magazine. Retrieved 2016-03-22.
  21. Druckman, Charlotte (2016-04-08). "An Herby Persian Frittata From Michael Pollan's Chef Teacher". The New York Times. ISSN 0362-4331. Retrieved 2016-04-13.
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