Pocky & Pretz Day

Pocky & Pretz Day (ポッキー＆プリッツの日, Pokkii & Purittsu no hi) is a Japanese marketing event that occurs on 11 November each year. The event uses the Ezaki Glico products Pocky and Pretz, which are both long and thin biscuits, to represent the repeated number 1 in the numerical date (i.e. the 11th day of the 11th month).[1] Ezaki Glico has deployed an advertising campaign surrounding the date each year since 1999.[2] Pocky & Pretz Day has been certified as a memorial day by the Japan Anniversary Association (日本記念日協会, Nihon Kinenbi Kyoukai).[2]

Chocolate flavoured Pocky
A hand written sign, in front of a small Japanese convenience store, advertising Pocky Day

Guinness World Record

On 11 November 2012, the campaign attempted to set a world record for the "Most mentions of a brand name on Twitter in 24 hours". "Pocky" was mentioned 1,843,733 times on that day and the new record was certified by the Guinness World Records.[3] The record was surpassed the following year when it reached 3,710,044 mentions on 11 November 2013.[4]

See also
  • Pepero Day, a similar event in South Korea, held on the same day

References
  1. "ポッキー＆プリッツの日 11月11日 | 記念日" [Pocky & Pretz Day, 11 November]. www.glico.co.jp (in Japanese). Retrieved 15 November 2015.
  2. "ポッキー＆プリッツの日 一般社団法人 日本記念日協会" [Pocky & Pretz Day, Japan Anniversary Association Inc.] (in Japanese). Retrieved 25 November 2015.
  3. "ポッキー、「24時間に最もツイートされたブランド」でギネス世界記録達成" [Pocky sets Guinness World Record for "Most tweeted brand in 24hrs"] (in Japanese). 16 November 2015. Archived from the original on 20 November 2012. Retrieved 25 November 2015.
  4. "Most mentions of a brand name on Twitter in 24 hours". Guinness World Records. Retrieved 25 November 2015.
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.