Pioneer Foods

Pioneer Foods (JSE: PFG) is a South African packaged goods company. It operates in South Africa as well as two other African countries and exports a number of its brands globally. The company's core business is the production, distribution, marketing and selling of a diverse range of food, beverages and related products. The group employs approximately 8600 permanent employees.

Pioneer Food Group Limited
TypePublic
JSE: PFG
IndustryFood
HeadquartersBellville, South Africa
Area served
Southern Africa, Nigeria, United Kingdom
Key people
TA Carstens CEO, ZL Combi Chairman, Felix Lombard CFO
ProductsBokomo Cereals, SASKO Flour & Bread, White Star Maize Meal, Ceres Fruit Juices, Liqui-Fruit, Spekko, Safari
Revenue R 18,748 million (2015)[1]
R 2,153 million (2015)
Websitewww.pioneerfoods.co.za

The Pioneer Foods brand portfolio includes Bokomo cereals, Liqui-Fruit, Ceres Fruit Juice, SASKO bread, Safari dried fruit, Spekko and White Star maize.[2]

History

It was created following the merger of two other South African packaged goods companies (SASKO and Bokomo) in 1997. SASKO was renamed Essential Foods while Bokomo Foods and Ceres Beverages were consolidated into a single management structure as Groceries. The international portfolio is a well-established division boasting long-standing relationships in core export markets. The division manages in-county breakfast cereals and fruit snacking operations in the UK.

It was listed on the Johannesburg Stock Exchange ("JSE") in 2008 under the ticker PFG.

In 2010 Pioneer Foods was fined R195 million by the South African Competition Commission for colluding with other bread producers to raise the price of bread by between 30c and 35c per loaf in 2007. This fine reflected roughly 10% of Pioneer owned Sasko's 2006 turnover in bread sales.[3]

According to the commission South Africa's four largest milling companies collectively controlling over 90 percent of the local flour market were involved in colluding with each other. The four firms (Premier Foods, Tiger Brands, Foodcorp and Pioneer Foods facilitated their pricing activities through secret meetings and telephone calls between employees of these firms at various venues, including churches, stadiums and hotels. The commission found that these price-fixing activities had a negative effect on both consumers as a whole as well as preventing smaller bakeries from being effective competitors.[4]

Quantum Foods was unbundled from Pioneer Foods in October 2014 and is listed as a separate entity on the JSE.

In 2016, Pioneer gained a 49% stake in the cereal brand Weetabix in East Africa, which included a partnership with Weetabix UK.[5]

A subsidiary of Pioneer Foods, Pioneer Foods UK, in December 2017 bought UK-based granola brand, Lizi’s, from The GoodCarb Food Company for an undisclosed price. The purchase was reportedly in line with Pioneer Foods' strategic plan to acquire companies in geographies and categories where they have an existing presence.[6]

In May 2018, Pioneer Foods received approval from the Competition Tribunal to buy the outstanding 50.1% of Heinz South Africa, that it didn't already own, on condition that the deal did not lead to significant job losses. The acquisition was effective 1 June 2018, and makes the Heinz SA operation a wholly owned subsidiary.[7] This deal adds the well-known brands of Wellington's, Mama's Pies, Today, and John West to the Pioneer Foods basket of brands.[8]

References
  1. "Pioneer Foods Integrated Report 2014 Realising Our Potential". pioneerfoods.co.za. Retrieved 22 September 2015.
  2. "Tiger Brands sharpening its claws". Financial Mail. 16 July 2016. Retrieved 2016-07-26.
  3. "Pioneer Foods fined R195m for cartel role". Mail and Guardian. 3 February 2010. Retrieved 2016-07-26.
  4. MoneyWeb: "Watchdog refers wheat milling cartel to Tribunal", 15 March 2010
  5. "BRIEF- Pioneer Foods acquires 49.8 pct stake in Weetabix East Africa". Reuters. Retrieved 15 March 2017.
  6. "Pioneer Foods subsidiary to purchase Lizi's brand in UK - Food Processing Technology". Food Processing Technology. 2017-12-15. Retrieved 2018-10-24.
  7. "Pioneer bid for Heinz Foods gets approval". Fin24. Retrieved 2018-10-24.
  8. "Pioneer's buyout of Heinz assets 'makes sense'". Retrieved 2018-10-24.
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