Pietro Ferrero Jr.

Pietro Ferrero (Italian pronunciation: [ˈpjɛːtro ferˈrɛːro]; 11 September 1963 – 18 April 2011)[1][2] was the joint CEO (with his brother Giovanni) of Italian confectionery company Ferrero SpA, from 1997 until his death in April 2011.[3]

Pietro Ferrero Jr (1963-2011) memorial at the Pietro Ferrero lookout point in Cape Town

Ferrero was born in Turin, the elder son of Michele Ferrero,[4] who raised the firm to its position as a global leader.[5] In 1985, he began working for Ferrero, and in 1992 had risen to be in charge of European operations.[3] He became one of the company's two CEOs in 1997, along with his brother Giovanni.[3]

On 18 April 2011, Pietro Ferrero died in South Africa near Twelve Apostles Hotel in Camps Bay, suburb of Cape Town[6] after fainting from a sugar crash and falling off his bicycle.[7]

References
  1. "È morto Pietro Ferrero, ceo del gruppo di Alba". Il Sole 24 ORE. 18 April 2011. Retrieved 2016-05-19.
  2. "Ferrero chocolate CEO dies in accident - World - CBC News". Cbc.ca. 2011-04-18. Retrieved 2016-05-19.
  3. "Pietro Ferrero, Food Company Scion, Dies at 47". The New York Times. 18 April 2011. Archived from the original on 23 April 2011. Retrieved 23 April 2011.
  4. "History of Ferrero SpA – FundingUniverse". Fundinguniverse.com. Retrieved 2016-05-19.
  5. Jassiem, Nurene (2011-04-19). "Ferrero dies in SA". IOL. Retrieved 2016-05-19.
  6. "Ferrero Rocher Chocolate Tycoon Pietro Ferrero Dies In Biking Accident In South Africa". British Sky Broadcasting. Retrieved 18 April 2011.
  7. "Chocolate company CEO Pietro Ferrero dies in biking accident". CNN. 18 April 2011. Archived from the original on 23 April 2011. Retrieved 23 April 2011.


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