Pernille Holmboe

Pernille Holmboe (born 2 May 1977 in Bærum, Norway) is a Norwegian model widely known as the face of the Swedish clothing company Gina Tricot,[3] with whom she had a long-running contract,[4] that was terminated in 2010.[1] She is especially known for this among Norwegians, to whom she has been "synonymous" with the brand.[5]

Pernille Holmboe
Born (1977-05-02) 2 May 1977
Bærum, Norway
Modeling information
Height1.78 m (5 ft 10 in)[1]/5 ft 10.5 in (1.79 m)[2]
Hair colorDark blonde[2]
Eye colorGreen[2]
Websitehttp://supermodels.nl/pernilleholmboe

She has been modeling since her teens, first in Milan and Paris, and then New York City, before moving to London and later Hong Kong.[6]

After six years as the face for Gina Tricot she has resigned and replaced by Brazilian model Emanuela de Paula in 2010.[1] One of the reasons for the change was because she got pregnant according to Victor Appelqvist, marketing director at Gina Tricot.[7][8] In 2011 she started her own fashion brand, Chicameo, together with Norwegian fashion designer Tale Hagelsteen. Holmboe currently resides in Hong Kong.

References
  1. Lillemägi, David (2010-01-24). "Pernille Holmboe lämnar Gina Tricot (Pernille Holmboe leaves Gina Tricot)". expressen.se (in Swedish). Expressen. Archived from the original on 2010-03-02. Retrieved 2010-03-02. Pernille Holmboe, 32, är beundrad av männen och avundad av kvinnorna. Men nu slutar Gina Tricots välkända ansikte. Förra gången det hände rasade kunderna - och företaget tvingades ta tillbaka sin norska modell som haft stor del i dess framgång.
  2. "Pernille Holmboe Profile". fashionmodeldirectory.com. Fashion Model Directory. Archived from the original on 2010-03-02. Retrieved 2010-03-02.
  3. Pettersen, Charlotte Lokland (2008-09-01). "- Fungerer for norske kvinner ( - Works for Norwegian women)". Kjendis.no (in Norwegian). Dagbladet. Archived from the original on 2008-10-12. Retrieved 2008-10-12. Ansiktet hennes henger på alt fra t-baner til reklamepostere i alle land hvor kjeden har butikker, og jenta har nærmest blitt ensbetydende med Gina Tricot.
  4. "Fikk tårer i øynene av halvnakne jenter" (in Norwegian). Dagens Næringsliv. 2008-02-23. Archived from the original on 2009-05-03. Retrieved 2009-05-03. Den enkle markedsføringen er blitt Gina Tricots varemerke. Den eneste, smilende modellen familiebedriften bruker er norske Pernille Holmboe. – Vi har langtidskontrakt med henne.
  5. Jacobsen, Stian (2008-09-01). "Ja, vi elsker Pernille Holmboe" (in Norwegian). HegnarOnline. Archived from the original on 2009-05-03. Retrieved 2009-05-03. For mange nordmenn har Pernille Holmboe blitt ensbetydende med Gina Tricot.
  6. Pettersen, Charlott Lokland (2007-03-22). "Norske Pernille (29) er svenskenes våpen i motekrigen". Kjendis.no (in Norwegian). Dagbladet. Archived from the original on 2009-05-03. Retrieved 2009-05-03. - Jeg begynte som modell da jeg var tenåring. Først i Milano og i Paris og deretter dro jeg til New York. I dag bor jeg i London, forteller hun.
  7. Byttner, Karl-Johan (2010-03-01). "Därför spolades Gina Tricot-modellen". resume.se (in Swedish). Resumé. Archived from the original on 2010-03-02. Retrieved 2010-03-02.
  8. Lindström, Anna (2010-03-02). "Därför byttes Gina Tricot-modellen ut (Therefore the Gina Tricot model is replaced)". Expressen.se (in Swedish). Expressen. Archived from the original on 2010-03-02. Retrieved 2010-03-02. men nu avslöjar Gina Tricot att succémodellen Pernille Holmboe är gravid och därför bytts ut mot en ny modell [...] Pernille Holmboe har efter sex år som Gina Tricots modell bytts ut mot den brasilianska modellen Emanuela de Paula, vilket skapat stora protester. Bland annat har en grupp vid namn "Vi som vill ha tillbaka Gina Tricottjejen" startats.[...]dementeras av Victor Appelqvist som är marknadschef på klädföretaget. - Hennes graviditet är en av flera anledningar till att hon slutat.
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