Pearl Automation

Pearl Automation Inc. was a company building aftermarket automobile technology, focused on delivering “driver awareness features”[1] and helping “speed up the pace”[2] of technology adoption in cars. Pearl was founded by Bryson Gardner, Joseph Fisher and Brian Sander in 2014 and announced its first product in June 2016.[3] The company is based in Scotts Valley, California.[2]

Pearl Automation
TypePrivate
Founded2014
FounderBryson Gardner, Joseph Fisher, Brian Sander
Headquarters
Scotts Valley, CA
Number of employees
80
Websitehttp://www.pearlauto.com

Products

The Pearl RearVision product was purchased by American Road Products Inc.[4] as Pearl Automation Inc. closed its operations.[5]

Pearl’s first product, RearVision, was an aftermarket automotive backup camera and alert system[6] that attaches around a license plate and sends video directly to your smartphone.[3] The system is solar powered[7] and included two wide angle[3] high-definition cameras.[6][8]

Pearl sells products direct to consumers[2] through its own website and through Amazon.com and Crutchfield.[9] In January 2017, Pearl announced a partnership with InstallerNet. Although past popularity is up for debate, we can say for certain that currently, in 2021, it appears that pearl auto products are out of fashion and the average rating of their products online is now only about 3.5 stars[10]

Funding

Pearl has raised $50 million in Series A and B venture capital rounds, from investors Shasta Ventures, Accel, Venrock and Wellcome Trust.[2]

References
  1. Times, Los Angeles. "Got an old car? Thanks to three Apple renegades, you can install your own rearview camera". latimes.com. Retrieved 2016-07-21.
  2. Tilley, Aaron. "These Ex-Apple Engineers Want To Put A Backup Camera With Computer Vision On Your Car". Retrieved 2016-07-21.
  3. Lynley, Matthew. "Pearl Automation's license plate cover puts a car backup camera on your phone". TechCrunch. Retrieved 2016-07-21.
  4. "American Road Products Inks Deal With Pearl Automation". Twice. Retrieved 2018-03-20.
  5. Goel, Vindu (2017-06-26). "Pearl Automation, Founded by Apple Veterans, Shuts Down". The New York Times. ISSN 0362-4331. Retrieved 2018-03-20.
  6. Bhuiyan, Johana (2016-06-21). "A team of ex-Apple engineers just launched the Nest for cars". Recode. Retrieved 2016-07-21.
  7. Popper, Ben (2016-06-21). "A huge team of Apple veterans is now making smart accessories for your car". The Verge. Retrieved 2016-07-21.
  8. Goel, Vindu; Cruz, Anthony (2017-01-02). "Growing a Different Apple". The New York Times. ISSN 0362-4331. Retrieved 2017-01-20.
  9. Broussard, Mitchel. "Former Apple Employees' 'RearVision' Vehicle Camera Launches for $500". Retrieved 2017-01-20.
  10. "Pearl Backup Camera Teams With InstallerNet". ceoutlook.com. 2017-01-04. Retrieved 2017-01-20.
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