Patrick Wensink

Patrick Wensink (born 1979) is an American author. His most recent work is a novel entitled Broken Piano for President.[1] The novel received increased publicity when the whiskey company Jack Daniel's Properties (a subsidiary of Brown–Forman) sent a politely worded cease-and-desist letter to the author asking that he change the design of his book cover, which closely resembled the label on Jack Daniel's whiskey.[2][3][4] However, the whiskey company said it could be done upon the book's next reprinting and it would compensate the author if he chose to comply during the current run.[5]

The controversy propelled Broken Piano for President to the #6 bestseller position and the #1 positions for satires on Amazon.com.[6] In an article on Huffington Post, Wensink used this experience as a model for how books can gain publicity.[7]

His other books include Sex Dungeon for Sale! and Black Hole Blues.

References
  1. Broken Piano for President Official Website
  2. Jack Daniel's Classy Book Cover Cease-And-Desist Letter For Patrick Wensink's 'Broken Piano For President' Huffington Post July 23, 2012
  3. Schuessler, Jennifer (July 24, 2012). "Jack Daniel's Gives Obscure Author a Mega-Shot of Publicity". The New York Times. Retrieved 2 August 2012.
  4. Newcomb, Tim (July 24, 2012). "Jack Daniel's Shows Its Sweetness Even in Legal Documents". Time Magazine. Retrieved 2 August 2012.
  5. O'Reilly, Terry (5 January 2017). "The Crazy World of Trademarks". Under the Influence. Canadian Broadcasting Corporation. Retrieved 7 January 2017.
  6. Broken Piano for President: #1 Satire, #6 Bestseller at Amazon (Updated), Lazy Fascist Press, July 24, 2012
  7. The Secret to Book Publicity Peter Wensink, The Huffington Post, August 1, 2012
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