Patrick Baynes

Patrick Baynes (born October 11, 1984) is an American entrepreneur.

Patrick Baynes
Born
Patrick Ryan Baynes

(1984-10-11) October 11, 1984
Wausau, Wisconsin, United States
EducationCreighton University[1]
Alma materAlfred University[2]
Bond University[2]
EmployerPeopleLinx (Co-founder, Head of Partnerships)[3]
Known forLinkedIn, PeopleLinx[2]
Parent(s)Father: Colonel (Ret.d) US Army
Relatives1x brother (Army Ranger)
AwardsJonathan Allen Award for Leadership, Alfred University (Scholarship - May 2003)
40 Under 40, Philadelphia Business Journal (March 2014)[4]
WebsitePeopleLinx

He is best known for his early work at LinkedIn, for being a co-founder of PeopleLinx, and for being a founder of UpdatesCentral.[1][2][5][6]

Biography

Born in Wausau, Wisconsin, his father became a colonel in the US Army, resulting in the family moving around the United States, including to Chicago and later Atlanta, Georgia.[7][8] After graduating from Alfred University with a BSBA in Marketing, he studied at Bond University on Australia's Gold Coast.[2][8][9]

Baynes serves as advisor to several start-ups and consults with senior executives on business architecture and internet product strategy.[9] Baynes is a noted speaker on Internet business strategy,[10] go-to-market strategy and strategic consulting,[2][7] as well as personal strategies for individuals to raise their profile and develop business using social networking.[11][12][13]

Early career

Upon returning home to the United States while working for a country club, Baynes watched Google News for a suitable Internet start-up to join.[7] Noticing that LinkedIn was opening offices close to the former PayPal operations in Omaha, Nebraska, close to one of his extended family bases, in 2007 Baynes became company employee No. 162.[3][7][8] At LinkedIn, Baynes became responsible for envisaging and delivering the company's customer operations and internal training, supporting the network's now more that 250 million members.[2][7][8][9]

Business Ventures

PeopleLinx

While working at LinkedIn together, Baynes and Nathan Egan pitched to LinkedIn's board the idea of offering professional services.[14] After the proposal was turned down, Baynes and Egan co-founded Philadelphia-based PeopleLinx in 2009.[1][3][5] With the aim to help large corporate organizations and their employees get the most out of social networks, during the first two years of operations the company offered LinkedIn-focused consulting and training programs,[14] but the primarily Fortune 500 corporate customers wanted something with scale that would offer continued engagement beyond the training, together with associated metrics of success.[14] The result was the SaaS-based PeopleLinx, the world's first engagement, social selling, and analytics software for social media.

Through enabling a company's employees to improve their social media influence,[15] the SaaS enables their employers brand to raise its profile, improve market and customer engagement,n and there by directly increase revenue and sales.[5][9][15][11] As Head of Partnerships, Baynes was responsible for all client-facing services, partnerships and social sales strategy.[3][11] Having founded and developed the company through financial bootstrapping,[16] in May 2012 state-funded economic-development organization the Ben Franklin Technology Partners of Southeastern Pennsylvania approved a $150,000 investment in the firm.[17] In March 2013, PeopleLinx raised $3.2 million in a series A funding round from both angel investors and investment firms, including: Bala Cynwyd-based Osage Venture Partners; New York-based Greycroft Partners; and Center City-based Mission Operators Group.[18][19][20]

Game Time Updates

In 2015, he left PeopleLinx to work on a new startup called Game Time Updates,[21][22] founded with help from Michael Coupe and Will Dyson, developer.[23] Game Time Updates aimed to be a social media automated marketing software and tool for the restaurant, bar, and beverage industry.[24] The service boasted the ability to monetize social following, keep social media updated with consistently high quality content, reporting, and an opportunity to pair brands with college and professional sports teams.[25]

UpdatesCentral

UpdatesCentral, a customer engagement and lead generator for social media,[26] was founded by Patrick Baynes in June 2009. Baynes is CEO of UpdatesCentral and leads vision, execution, and customer relationships.[27][28][29] The idea occurred to him by observing a busy local eatery's social accounts as they were rarely updated despite massive opportunities, and the unsuitable current options for doing so. In 2011, Will Dyson joined as CTO and in 2014, Michael Coupe joined as co-founder and COO.[30] Launched in January 2015, UpdatesCentral now boasts 500 small business clients and publishes 2,000 to 3,000 social media posts a day.[31]

Awards

References
  1. "Patrick Baynes". Technical.ly. Retrieved June 1, 2014.
  2. "Patrick Baynes". Business Week. Retrieved June 1, 2014.
  3. "About Us". PeopleLinx. Retrieved June 1, 2014.
  4. Craig Ey (May 1, 2014). "Patrick Baynes - 40 under 40". Philadelphia Business Journal. Retrieved June 1, 2014.
  5. Lauren Hertzler (March 17, 2014). "PeopleLinx co-founder shares startup secrets". Philadelphia Business Journal. Retrieved June 1, 2014.
  6. "About Us". UpdatesCentral. Retrieved 24 March 2018.
  7. "Patrick Baynes (PeopleLinx) at Startup Grind Philadelphia". Startup Grind. March 24, 2014. Retrieved June 1, 2014.
  8. "Patrick Baynes". LinkedIn. Retrieved June 1, 2014.
  9. "Patrick Baynes". CrunchBase. Retrieved June 1, 2014.
  10. "Wharton Consumer Analytics Initiative" (PDF). Wharton Consumer Analytics Initiative. Archived from the original (PDF) on 23 March 2018. Retrieved 22 March 2018.
  11. "Patrick Baynes". The Social Shake-Up. Retrieved June 1, 2014.
  12. "LinkedIn Tips to Effectively Market Your Legal Practice Online". Delaware Valley Law Firm Marketing Group. September 25, 2012. Retrieved June 1, 2014.
  13. "Patrick Baynes on Blending Science and Art to Stay True to Yourself". Walnut St. Media. Retrieved 23 March 2018.
  14. "Social Startups: PeopleLinx Improves Employees' Social Business". Social Media Today. January 30, 2014. Retrieved June 1, 2014.
  15. "Educate & Motivate Employees to Use LinkedIn". Find and Convert. Archived from the original on July 2, 2014. Retrieved June 1, 2014.
  16. James Beach (July 1, 2013). "LinkedIn for Fortune 500 Patrick Baynes". Liberty Express Radio. Retrieved June 1, 2014.
  17. Peter Key (May 8, 2012). "Ben Franklin Tech Partners invests in 6 companies". Philadelphia Business Journal. Retrieved June 1, 2014.
  18. Juliana Reyes (March 20, 2013). "PeopleLinx raises $3.2M Series A". Technical.ly. Retrieved June 1, 2014.
  19. "The story behind our $3.2M seriesA funding". PeopleLinx. Retrieved June 1, 2014.
  20. Peter Key (March 25, 2013). "Embracing inner software company led to funding". Philadelphia Business Journal. Retrieved June 1, 2014.
  21. "Here's Patrick Baynes' next startup". Technical.ly. Retrieved 22 March 2018.
  22. "Ready to get in the driver's seat". Philadelphia Business Journal. Jul 25, 2014. Retrieved 22 March 2018.
  23. "Face of PeopleLinx leaves company, has big plans for next endeavor". Philadelphia Business Journal. Jul 21, 2014. Retrieved 22 March 2018.
  24. "PeopleLinx raises $3.5M on top of its Series A". Ben Franklin Technology PArtners. Retrieved 22 March 2018.
  25. "Reach 3-5X more customers using GameTimeUpdates". Game Time Updates. Retrieved 17 Jan 2016.
  26. "UpdatesCentral". UpdatesCentral. Retrieved 23 March 2018.
  27. "How this Center City startup can ease a small business burden". Philadelphia Business Journal. Aug 3, 2017. Retrieved 22 March 2018.
  28. "Patrick Baynes". Crunchbase. Retrieved 23 March 2018.
  29. "How entrepreneurs can set and keep strategic goals in 2018". 1776. Retrieved 23 March 2018.
  30. "About Us". UpdatesCentral. Retrieved 23 March 2018.
  31. "How this Center City startup can ease a small business burden". Philadelphia Business Journal. Aug 3, 2017. Retrieved 24 March 2018.
  32. Daryl C. Plummer & Michele Cantara (May 9, 2014). "Cool Vendors 2014: The Digital Age Forces Everyone to Confront 'Big Change'". Gartner. Retrieved June 9, 2014.
  33. "UpdatesCentral". Marcum. Retrieved 22 March 2018.
  34. "2016 Marcum Innovator of the Year Awards Announced -- 13 Companies Honored in Five Industry Categories; CSL Behring Wins Innovator Breakthrough Award". Marcum. Retrieved 22 March 2018.
  35. "Philadelphia SmartCEO Announces the 2016 Marcum Innovator of the Year Awards Finalists". Absorption Systems. Retrieved 22 March 2018.
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