PassmoreLab

PassmoreLab is a San Diego-based stereoscopic 3D film studio that specializes in conversion of 2D films to 3D format, native 3D film productions, and 3D film distribution.

PassmoreLab
TypePrivate
IndustryFilm and Television
FoundedAugust 2001
FounderGreg Passmore
Headquarters
San Diego, California
,
USA
Key people
Greg Passmore, CEO

Jennifer Hilbert, CFO

James Humann, Director of Business Affairs and Development

Sabine Bredow, Senior Production Coordinator
ProductsLibrary of films and music videos
Services3D conversion of catalog films, new releases, documentaries, trailers, commercials, and music videos. Native 3D production services for features, shorts, documentaries, commercials, and music videos.
Websitehttp://www.passmorelab.com

Background

As an independent film production company, PassmoreLab produces its own 3D films, including science and nature shorts, broadcast television programming, and documentary and feature films. It also has a separate distribution and sales division that licenses 3D content to independent theaters, science centers, museums, planetarium, 3D television broadcasts, and 3D mobile devices.[1]

PassmoreLab licenses its conversion technology and also converts films “in-house.” Films Passmore has worked on include Plan 9 from Outer Space,[2][3] the restored, colorized version of Night of the Living Dead,[4] Iron Doors,[5] The Nutcracker in 3D,[6][7] and Ocean Voyagers narrated by Meryl Streep.[8] The company also does production for music videos and has worked alongside Osaka Popstar,[9] Slash,[10][11] Plain White T's,[12] Semi Precious Weapons,[13][14]Linkin Park, and [15]Devo.[16]

History

In 2007, PassmoreLab announced development of its prototype multi-camera array,[17] and by 2008 the lab had created a 3D documentary film on Burning Man.[18] Passmore then expanded its work to include stereoscopic microscopy.[19] The company began converting Ripley’s film archives into 3D format.[20] The company produced a music video with Sammy Hagar,[21] won several awards at the inaugural 3-D Film & Interactive Festival (3DFF) held in Orlando and Cocoa Beach, Florida.[22] The company also converted the film Night of the Living Dead into 3D format.[4]

In 2009, PassmoreLab converted MGM Studios simulator ride Stargate 3000 from 2D to 3D.[23][24] and with its conversion of Anthony Lucas' 1999 claymation film Slim Pickings, became the first in the industry to convert clay animation to 3D.[25]

In 2009 ABC News Nightline interviewed company founder Greg Passmore about his new science documentary "The Extreme Nature of Bats".[26] PassmoreLab also completed and premiered their 3D conversion of Night of the Living Dead, Now in 3D! at the Hollywood Forever Cemetery as a part of the 5th Annual Johnny Ramone Memorial Tribute.[27]

In 2010, PassmoreLab held the world premiere of its psychological thriller feature film Iron Doors 3D. The film won 'Best 3D Feature Film' (Narrative) at the Hollywood 3D Film Festival, and then screened at the Raindance Film Festival in London, the HOF Film Festival in Munich, and American Film Market in Los Angeles.[28] Also in 2010, Passmore completed the first-ever 3D music video for Slash's By the Sword with Andrew Stockdale, and Beautiful Dangerous with Fergie.[11] as well as completing 3D music videos for Linkin Park's Waiting for the End,[15] and for Hollywood Records' Plain White T's Rhythm of Love.[29] PassmoreLab also became the first content provider to broadcast a 3D title, by sharing Slash’s By the Sword music video on Rogers Communications 3DTV Cable Channel, and announced their partnership with Feodor Pitcairn Productions to create Ocean Voyagers in 3D.[30] Passmore film Night of the Living Dead, Now in 3D! began its theatrical run with National Amusements in the US and UK. The lab's film The Extreme Nature of Bats won the award for 'Best Short Documentary' at the Arizona Underground Film Festival and the award for 'Best Cinematography' at the Dark Carnival Film Festival in Bloomington, Illinois, and premiered in Transylvania on Halloween as a moving theatre ride. PassmoreLab also completed 3D production on Ed Wood's horror film Plan 9 from Outer Space,[3] and presented Night of the Living Dead in 3D.[31] 2010 also had PassmoreLab signing a $200 million 3D conversion deal with Grizzly Adams Productions,[32] completing their tutorial video Shooting 3D for beginner filmmakers,[33] premiering Physics of Surfing at the 3D Film Festival in Hollywood,[34] and selling Microworlds to Discovery Channel 3D.

In 2011, PassmoreLab announced a 2-Year content licensing deal with NVIDIA for new web-based content portal deliver.[35] In March 2011, the company debuted their 3D music videos and science adventure content at CeBIT Live in Hannover, Germany, and Plan 9 from Outer Space, Now in 3D! premiered at the Cinequest Film Festival in San Jose.[36] In May 2011, PassmoreLab announced conversion of the Starfish Cove animated series[37] and in June the company finished conversion of Feodor Pitcairn’s Ocean Voyagers,[30] and Linkin Park’s Transformers: Dark of the Moon theme song, "Iridescent", which has screened in select theaters nationwide.[38] In July 2011, Nintendo premiered PassmoreLab's 3D animated short film, "Sunday Jog", as part of an initiative to help launch the Nintendo 3DS' 3D streaming service, Nintendo Video.[39] Also in July, Passmorelab, in conjunction with The Collective,[40] converted Memphis High's[41] latest music video, Criminal Love, into 3D.[42]

In 2012, the company completed a 3D production titled Flower Power,[43] it converted the film Fighter Pilot to 3D and released the film Fighter Pilot 3D at the Museum of Flight in Seattle, WA,[44] and began work on a 3D series titled Glimpse 3D.[45]

References
  1. Cadulla, Al (March 28, 2010). "PassmoreLab's 3D Content Now Mobile on Spatial View's 3DeeCentral.com". Explore World TV. Retrieved July 1, 2011.
  2. Mr. Disgusting (June 17, 2010). "Ha! Ed Wood's Disasterpiece 'Plan 9' Gets 3-D Treatment!". Bloody Disgusting. Retrieved July 1, 2011.
  3. Quigley, Robert (June 14, 2010). "Your Stupid Minds! Plan 9 From Outer Space Coming Back from the Dead in 3D". Geekosystem. Retrieved July 1, 2011.
  4. "Spatial View Signs Licensing Agreement for PassmoreLab 3D Content". Digital Cinema Report. April 14, 2011. Retrieved July 1, 2011.
  5. staff (October 16, 2010). "Iron Doors 3D Wins Best 3D Feature Award". Student Filmmakers. Retrieved July 1, 2011.
  6. "Central Partnership Secures The Nutcracker in 3D". emanuellevy.com. May 4, 2010. Retrieved July 1, 2011.
  7. The James (November 15, 2009). "Nutcracker 3D – Zemeckis loves Christmas and 3D motion capture". Third Magazine. Retrieved July 1, 2011.
  8. "Premiere Set for PassmoreLab's Latest 3D Nature Documentary – Ocean Voyagers 3D". Entertainment Technology Center. June 2, 2011. Retrieved July 1, 2011.
  9. "Osaka Popstar and Passmorelab Announce Debut of 3D music videos on the Nintendo 3DS". marketsaw.blogspot.com. May 22, 2012. Retrieved July 2, 2012.
  10. "Slash In 3D! Guitarist Teams Up With Passmorelab To Convert Latest Video 'By The Sword' To 3D". top40-charts.com. September 1, 2010. Retrieved July 3, 2011.
  11. "Slash Teams up with PassmoreLab to convert Music Video to 3D!". musicpix.net. September 3, 2010. Retrieved July 3, 2011.
  12. Steve Glum (Jan 21, 2011). "Plain White T's #1 on iTunes Album Rock Charts is now in 3D with PassmoreLab". steveglum.com. Retrieved July 3, 2011.
  13. "PassmoreLab Produces 3D Music Video for 'Semi Precious Weapons'". 3D Camera Company. October 14, 2008. Retrieved July 3, 2011.
  14. "Spatial View Signs Licensing Agreement for PassmoreLab 3D Content". Digital Cinema Report. April 14, 2011. Retrieved July 3, 2011.
  15. Nick Dager (May 14, 2011). "Be Film Animated Festival Opens May 3rd in New York". Indie Film 3D. Retrieved July 3, 2011.
  16. Nick Dager. "Devo's Monster Man 3D to Debut Next Month in France". Indie Film 3D.
  17. Greg Passmore (December 14, 2011). "PassmoreLab Creates Prototype Multi-Camera Array for 3D Imaging". vroot.org. Retrieved July 3, 2011.
  18. staff (August 2, 2008). "PassmoreLab Creates 3D Documentary on Burning Man Festival". Videorgraphy Magazine. Retrieved July 3, 2011.
  19. "PassmoreLab Expands Work to Include Stereoscopic Microscopy". 3D Camera Company. October 2, 2008. Retrieved July 3, 2011.
  20. Keith Miller (February 2009). "Lucid Dreams Converting Ripley's Film Library to 3D". International Association of Amusement Parks and Attractions. Retrieved July 3, 2011.
  21. "Lucid Dreams/PassmoreLab Produces 3D Video with Rocker Sammy Hagar". 3dmonitorsmart.com. November 1, 2008. Retrieved July 3, 2011.
  22. "PassmoreLab Wins Audience Award at 3DFF". 3dnatura.com. November 26, 2008. Retrieved July 3, 2011.
  23. Gillian (May 26, 2009). "MGM´s Stargate SG-3000 Thrill Ride". sg1.tv-series.com. Retrieved July 3, 2011.
  24. Keith Miller (August 2009). "PassmoreLab Brings New Dimension to 'Stargate'". International Association of Amusement Parks and Attractions. Retrieved July 3, 2011.
  25. "Anthony Lucas: world first claymation short converted to 3D (Lucas surprised)". screenhub.co.nz. January 30, 2009. Retrieved July 3, 2011.
  26. Wright, David (2009-10-30). "Like a Bat Out of Water". ABC News/Nightline.
  27. "Johnny Ramone Tribute to be held at Hollywood Forever Cemetery - Sep. 17, 2009". roadrunnerrecords.com. August 18, 2009. Retrieved July 3, 2011.
  28. "Iron Doors 3D Wins Best 3D Feature Award". The Film Festival Post. October 2010. Retrieved July 3, 2011.
  29. "Plain White T's Smash Hit Rhythm of Love now in 3D with PassmoreLab". Today 3D. January 20, 2011. Retrieved July 3, 2011.
  30. "Ocean Voyagers producers team with PassmoreLab to bring 3D version to life". Today 3D. November 22, 2011. Retrieved July 3, 2011.
  31. Ian Cullen (August 22, 2009). "Biggest ZOMBIE Movie of All Time Sets 3D Premiere at Legendary Rocker Johnny Ramone's Memorial Tribute". scifipulse.net. Retrieved July 3, 2011.
  32. "Grizzly Adams Signs $200 Million 3D Conversion Deal". Northern Colorado Business Report. 20 May 2010.
  33. Pam Swartz (November 7, 2009). "PassmoreLab`s New Tutorial Video - `Shooting 3D`". mtbs3d.com. Retrieved July 3, 2011.
  34. Eric Kurland (December 3, 2010). "12/19 8pm 3-D Movie Night – PassmoreLab 3-D Documentaries". LA 3D Club. Retrieved July 3, 2011.
  35. Cadulla, Al (March 1, 2011). "PassmoreLab's Acclaimed 3D Films Coming to NVIDIA's 3DVisionLive.com". Explore World TV. Retrieved July 1, 2011.
  36. "PLAN 9 FROM OUTER SPACE, NOW IN 3D!". Cinequest Film Festival. Retrieved July 3, 2011.
  37. "PassmoreLab is converting the Starfish Cove animated series to 3D". stereoscopynews.com. May 19, 2011. Retrieved July 3, 2011.
  38. Dager, Nick. "Linkin Park's Iridescent to Screen in 3D at Theatres Worldwide". IndieFilm3D.
  39. "Sunday Jog". Nintendo. July 21, 2011.
  40. "The Collective".
  41. "Memphis High".
  42. "PassmoreLab Adds 3D to Pop Sensation Memphis High's Hit Song Criminal Love". The Jonas Brothers. July 31, 2011.
  43. "PassmoreLab announce new thought provoking 3D documentaries". 3D Focus. Sep 21, 2012.
  44. "Fighter Pilot 3D Opens July 6!". http://www.museumofflight.org/. External link in |publisher= (help)
  45. "Passmorelab Completes Pilot Episode of New 3D TV Series GLIMPSE 3D". PR Web. March 30, 2012.
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