Parkjockey

ParkJockey is an American parking revenue and access control startup that allows the real estate owners or operators to streamline parking operations using smart software and hardware technologies and data APIs. On the consumer-facing front, the company has developed a payment terminal kiosk for parking as well as a mobile application to search and pay for parking spaces.

ParkJockey
TypePrivately held company
IndustrySoftware, Hardware
Founded2013
FoundersUmut Tekin[1]
Ari Ojalvo[2]
Headquarters
Miami, FL
Area served
United States United Kingdom
Key people
Philippe Saint-Just (CTO)[3]
George Fallica (CRO)
Number of employees
15,000
Websitewww.parkjockey.com

ParkJockey is the official parking partner of several organisations, including Ticketmaster,[4] Hertz,[5] the Miami Heat,[6] and the parking provider at large venues including the Rose Bowl,[7] the US Bank Stadium[8] and the American Airlines Arena.[9][10]

History and growth

ParkJockey was co-founded by two former management consultants in Chicago. Having diagnosed a number of inefficiencies in the parking industry, they lay the foundation of ParkJockey with a website for paying for off-street parking spaces.[11] In 2013, ParkJockey raised $1.8 million in angel investment to develop a mobile app and has formally launched its services later in the year.[12] Seeing a potential for growth in Europe, ParkJockey launched its London office in 2014 to serve all of the U.K. market.[13]

Since then, the company has undergone further investment rounds and has grown to become a B2B real estate technology platform offering landlords and parking operators hardware and software to manage and optimize parking operations,[14] including big data services.[15]

It is headquartered in Miami, with operations across the U.S. and the U.K.[16]

On December 3, 2018, financial and technology news media reported that Softbank Group and Mubadala have recently bought stakes in ParkJockey, primarily to finance planned acquisitions of parking lot operators, with the total investment amount approximated to be between $800 million and $1 billion.[17][18][19][20][21][22]

ParkJockey changed their name to REEF technology in 2019. [23]

Partnerships

Ticketmaster

In January 2015, ParkJockey announced a partnership with the largest ticket sales company, Ticketmaster. The exclusive partnership is currently limited to the U.K. market.[24]

Miami Heat and American Airlines

In December 2014, ParkJockey became the official parking provider for the NBA franchise,[25] HEAT Group. For all Miami HEAT games and other events (e.g., concerts) at the American Airlines Arena, ParkJockey provides parking spaces in advance.[26][27][28]

PaybyPhone

ParkJockey and PayByPhone (subsidiary of PayPoint, LSE: PAY)[29] announced a mutually exclusive partnership in late 2015. The companies decided to blend their services in order to provide better assistance for their customers.[30]

ResDiary

ResDiary, online reservations system, partnered with ParkJockey in 2015. ParkJockey provides parking for the customers who book their restaurant reservations through ResDiary.[31]

Odeon Cinemas

ParkJockey partnered with Odeon Cinemas in 2014. The company offers parking for Odeon customers who would like to have their parking space reserved along with their cinema tickets.[32]

Charitable activities

ParkJockey has made financial contributions to Phil Collins' Little Dreams Foundation and The Gurkha Welfare Trust,[33] and supported the It Gets Better Project during the 2015 Pride Week.[34]

References
  1. "Booking a car park space? Here's the app!". CNBC News.
  2. "ParkJockey". Webinyo Turkey.
  3. "ParkJockey CTO shares his thoughts on iOS8 with Mobile Entertainment". ParkJockey News.
  4. "Ticketmaster website".
  5. "Hertz-ParkJockey". Hertz website.
  6. "The HEAT Group Teams Up With New Parking App, ParkJockey". Miami HEAT website.
  7. "ParkJockey Venue Solutions". ParkJockey Venue Solutions. Retrieved 2017-02-02.
  8. "ParkJockey Venue Solutions". ParkJockey Venue Solutions. Retrieved 2017-02-02.
  9. "ParkJockey Venue Solutions". ParkJockey Venue Solutions. Retrieved 2017-02-02.
  10. "American Airlines Arena website".
  11. "Reuters website - Reuters on the Road".
  12. "New ParkJockey app is right up your street" – via Sunday Express.
  13. "ParkJockey is now live across the United Kingdom!". ParkJockey press release.
  14. "Company website".
  15. "Interview with CFO at IGNITE Conference".
  16. "Company website".
  17. "SoftBank could back parking startup | PitchBook". Retrieved 2018-12-04.
  18. "SoftBank to invest in parking firm ParkJockey". Retrieved 2018-12-04.
  19. "SoftBank to lead 'huge investment' in parking startup ParkJockey: Report". DealStreetAsia. Retrieved 2018-12-04.
  20. "DealBook Briefing: Trump's Trade Truce Is Mired in Confusion". Retrieved 2018-12-04.
  21. "Scoop: SoftBank to invest in parking startup ParkJockey". Axios. Retrieved 2018-12-04.
  22. "SoftBank invests in parking startup ParkJockey pushing valuation to $1 billion". TechCrunch. Retrieved 2018-12-17.
  23. https://www.bizjournals.com/southflorida/news/2019/06/26/how-this-softank-backed-startup-could-transform.html
  24. "Ticketmaster website".
  25. "NBA website - Press release".
  26. "Miami New Times".
  27. "For urban living, there's probably an app for that" – via The Miami Herald.
  28. "Heat fans can reserve parking in advance with new app". May 8, 2014 – via The Sun-Sentinel.
  29. "About PayByPhone". PayByPhone UK website.
  30. "Miami-based ParkJockey partners with PayByPhone to create parking marketplace". 2015-12-21. Retrieved 2018-12-05 – via The Miami Herald.
  31. "Now you won't be late for your reservation with ResDiary". Parkjockey Press Release.
  32. "Odeon Cinemas website".
  33. "ParkJockey help Gurkha charity" – via Transportxtra.
  34. "ParkJockey teams up with It Gets Better during Pride Week 2015".

Notes
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