Parimatch (company)

Parimatch is an international sports betting company with headquarters in Limassol, Cyprus, founded in 1994.[2]

Parimatch
IndustryBetting
Founded1994
Headquarters
Limassol
,
Cyprus
Key people
Sergey Portnov (CEO) [1]
ProductsBookmaking, betting shops, online gambling
Number of employees
2000
Websitehttps://parimatch.global

History

Parimatch was established in 1994 in Kyiv, Ukraine.[3] The company entered the Russian market in 1998. Online betting website was launched in 2000 and was one the first among bookmakers in the CIS region.[4]

  • 2004, Parimatch expanded to the Belarusian market.
  • 2005, Parimatch began operations in Moldova and Georgia.[5]
  • 2015, Parimatch entered the Kazakhstan market and began cooperation with Federbet to prevent match fixing.[6]
  • 2017' the company began operations in Tanzania[7] and Cyprus,[8]
  • 2018, Parimatch's CEO, Sergey Portnov won Leader of the year award at the SBC Awards held in London.[9]
  • 2019, Parimatch signed Conor McGregor as its brand ambassador.[10][11][12]
  • 2019, Mike Tyson became brand ambassador of Parimatch.[13]
  • 2020, the company joined the Esports Integrity Commission to assist with battling cheating and fraud in esports.[14]
  • 2020, in India [15]

License

Parimatch operates under local licenses issued by the regulatory authorities of each country in Cyprus, Belarus, Kazakhstan and Tajikistan. Parimatch brand is represented as a franchise with local licenses in Russia,[16] Tanzania,[17] The company also carries out its activity under the international license of Curaçao (eGaming) [18]

Sponsorship
  • Company is an official sponsor of the national both football and basketball teams[19] of Ukraine, Ukrainian Hockey League,[20] Greco-Roman Wrestling Federation of Ukraine [21] Ukrainian beach soccer team and Ukrainian Basketball Championship.
  • Premium partner of FC Shakhtar.[22][23]
  • General sponsor of the Cyprus football club APOEL.[24][25]
  • Official sponsor of the UFC in EMEA region.[26]
  • Official sponsor of the esports club Virtus.pro.[27]
  • In July 2018 UFC and Parimatch announced a multi-year partnership that establishes Parimatch as the “Official Betting and Wagering Partner of UFC” across the entire EMEA region, excluding the United Kingdom and Ireland.[28]
  • FC Slutsk in the Belarusian Premier League[29]
  • Associate sponsor of Indian football club Kerala Blasters FC
  • Official sponsor of Indian football club NorthEast United FC

See also

References
  1. Davies, Daniel (January 30, 2020). "Meet The CEO With Tyson And McGregor On Speed Dial". Men's Health.
  2. "BF Games Secures CIS Expansion with Parimatch Deal". January 21, 2020.
  3. "Parimatch enters partnership with FAST TRACK". CalvinAyre.com. June 4, 2019.
  4. "Париматч - прорыв года и победа сразу в двух номинациях". Каменское Новости Днепродзержинск газета Событие. December 17, 2019.
  5. "Обзор БК Пари-Матч". December 4, 2017.
  6. "«Пари-Матч» и Federbet за год выявили более 30 странных матчей".
  7. "Parimatch Tanzania review 2020 » Bonus up to 1 000 000 TZS".
  8. "Parimatch CEO Sergey Portnov: The "wild" decision to enter Tanzania". May 1, 2018.
  9. Russell, Matt (December 5, 2018). "Parimatch's CEO wins accolade at the SBC Awards 2018 in London".
  10. "MMA superstar McGregor unveils new branding for Parimatch". February 6, 2019.
  11. Balfe, John (November 11, 2019). "Why so serious? - Conor McGregor stars in Joker-themed Parimatch commercial".
  12. "Conor McGregor press conference: Watch former UFC champion address the media in Moscow during Russia visit". RT International.
  13. "Parimatch names Mike Tyson as new brand ambassador". Gaming Intelligence. July 5, 2019.
  14. Fitch, Adam (February 20, 2020). "Parimatch enters into Esports Integrity Commission".
  15. "Parimatch - India online betting - Bonus up to ₹8.000". parimatchbet.in.
  16. "Сергей Портнов: «По доходности бизнеса на постсоветском пространстве Россия занимает первое место»". bettingbusiness.ru.
  17. Miller, George (September 13, 2019). "African superstar Diamond Platnumz is a new brand ambassador for Parimatch Africa".
  18. "License Validation". validator.curacao-egaming.com.
  19. "БК Пари-Матч стала спонсором чемпионата и сборной Украины по баскетболу". Стратегия.Ком. August 24, 2016.
  20. "Parimatch продолжил сотрудничество с Украинской хоккейной лигой". XSPORT.ua.
  21. http://borba.com.ua/news/942-generalnim-sponsorom-federacyi-greko-rimskoyi-borotbi-ukrayini-stala-kompanya-parimatch.html,
  22. https://shakhtar.com/en/news/2017/july/7_news/7_shakhtar-and-tm-parimatch-are-partners-now
  23. "ТМ Parimatch — новый титульный партнер «Шахтера»". UA.Tribuna.com.
  24. "Parimatch extends Apoel FC sponsorship deal". October 14, 2019.
  25. "Сумма сделки БК «Пари-Матч» и ФК АПОЭЛ составила около $300 тыс".
  26. "UFC takes a bet with Parimatch deal - SportsPro Media". www.sportspromedia.com.
  27. Tundik, Zoltan (December 26, 2019). "Parimatch announces new partnership with Virtus.pro".
  28. Narayan, Niji (July 16, 2018). "Parimatch signs international UFC deal".
  29. Parimatch Press, "We Love Our Slutsk | Parimatch Press about FC Slutsk (ФК Слуцк)", April 28, 2020.
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