Paletería La Michoacana

La Michoacana is a group of different Mexican ice cream parlors, with an estimated 8 to 15 thousand locations in Mexico.[1] The "chain" is an successful business model network of family-run businesses, no single company operates them as a formal franchise operation. In 1992 Alejandro Andrade and a group of enthusiastic ITESO students developed an image that would unify all La Michoacana prlors. And now it is an image that belongs to the entire town of Tocumbo. [2] Paleterias bearing the name La Michoacana (or variations of this) are also found throughout the United States, Central and South America.

For the grocery store chain, see La Michoacana Meat Market.
La Michoacana (Ice Cream Parlor)
TypeSubsidiary
IndustryRetail
FoundedHelados La Michoacana 1930 in Tocumbo, Michoacán.

Paleterias La Michoacana: 1942 La Nueva Michoacana: 1952 La Michoacana es natural 1992

Michoacán A Pedir de Boca 2016
Founder
  • Ignacio Alcázar
  • Agustín Andrade
  • Rafael Malfavon
HeadquartersTocumbo, Mexico,
Mexico City
,
Mexico
Area served
Key people
  • Alejandro Andrade Andrade
  • Jesus Andrade
  • Eleuterio Oseguera
ProductsPaletas, ice-creams, etc.
Websitewww.lamichoacanaweb.com.mx www.lanuevamichoacana.com.mx

Controversy

The informal structure of the business has led to legal battles over the rights to the "La Michoacana" brand.[3] Currently, there are 3 different brands in Mexico that claim the ownership of the name. These are "Paleterías La Michoacana", "La Nueva Michoacana" and "Helados La Michoacana". All of them present the emblematic aesthetic of the name, presenting pink and black color palettes, and heavily featuring a Mexican woman in the logo.

Also, due to the fact these are not operated as franchises but rather as small, independent businesses that choose to use the name, the quality of the product, pricing, and variety, the product itself can vary widely between locations.

References
  1. Salander, Laísa. "El enigma detrás de la paletería 'La Michoacana'". unionjalisco.mx. UN1ÓN. Retrieved 24 July 2015.
  2. "Cambian nombre a paletería "La Michoacana" para evitar imagen con crimen organizado". tolucanoticias.com. Toluca Noticias. Retrieved 24 July 2015.
  3. Takahashi, Hiroshi. "La Michoacana tiene dueño y no cambiará de nombre". 24-horas.mx. 24 Horas. Retrieved 24 July 2015.
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